scholarly journals The Impact of applying the Blue Ocean Strategy on the Competitive Advantage of Commercial Banks in Saudi Arabia

2016 ◽  
Vol 11 (1) ◽  
pp. 1-15
Author(s):  
Iyad A. Al Nsour
Author(s):  
Dr. Majed A. Al Abdulkareem ◽  
Prof. Iyad A. Al Nsour

This study aims to determine the effect of financial integration in the integrated marketing communication model on the business performance measured by the competitive advantage as well as investigating the statistical differences in the research variables according to some organizational factors. The study population consists of two parts, the first represents the service organizations in Saudi Arabia reach 206 in 2019, and the second is the regular customers of surveyed organizations in Riyadh city reach 8 million in 2019. The full survey and the purposive proportional sampling techniques are used respectively. The response rate of surveyed organizations reach 64.5% of total organizations, while the sample size of customers is 1500 and 97.5% of total distributed questionnaires are returned. The descriptive methodology is used and the questionnaire is the research tool to collect the primary data. The study concludes that there is a statistically significant effect of the financial integration in the IMC model on the business performance. The study concludes that there are a significant statistical differences in the financial integration according top the type of company and these difference to the listed companies in the stock market. Finally, the study suggests some recommendations that enhance the financial integration in the IMC model in such surveyed organizations particularly and the Saudi organizations in general. KEY WORDS: Integrated Marketing Communication, Financial Integration, Financial Coordination, Business Performance, Competitive Advantage, Service Sector, KSA.


Author(s):  
Najla Ibrahim Abdulrahman, Tahani Ewaed Alfarsi

This study aimed to identify the impact of liquidity on the profitability of commercial banks in Saudi Arabia during the period 2010 to 2019. The study was based on the descriptive analytical approach where this approach is based on data collection, description and analysis, by analyzing the financial statements of the sample banks study that will be obtained from a trading site, and then using the appropriate statistical method of data analysis based on SPSS, in order to identify the impact of liquidity on profitability. The study showed that there was a statistically significant effect at the level of liquidity (0.05) on the return on equity, while there was no effect of liquidity (trading ratio) on the return on assets. The study recommended: Saudi commercial banks should focus on aligning liquidity with profitability. to avoid falling into a financial deficit. It also needs to focus on profitability, which demonstrates the bank's ability to make profits. In addition to paying more attention to liquidity because of its impact on profitability, commercial banks also have appropriate policies to better manage their liquidity, while working to achieve profitability. Finally, work on more studies and research which are more widely available to include all banks in Saudi Arabia. Finally, some semi-liquid investments need to be maintained to ensure that there is no future liquidity crisis.


2020 ◽  
pp. 196-205
Author(s):  
Ahlam Otaibi Alghanmi

There is a lack of studies on innovations and competitiveness in Small & Medium Enterprises (SMEs) in Saudi Arabia; to fell this gap, this paper will study change as the competitive advantage for Small and Medium Enterprises: the case for the Kingdom of Saudi Arabia. The study aims to explore different practices of SMEs in the Kingdom of Saudi Arabia to examine the impact of innovation strategies (Organizational, Product, Process, and Market) on the competitive advantage of SMEs. The study was conducted on one hundred and forty-seven (147) SMEs that are practicing different activities in the Kingdom of Saudi Arabia. The study's analysis indicates that most of the enterprises were young (operation years were less than ten years), which shows the strong need to apply innovative strategies to maintain their position and competitiveness in the market. Competitive advantage enables the firm to utilize its resources efficiently and maintain high levels of quality performance. The results show that the correlation between Innovation strategies such as product innovation strategy, market innovation strategy, process innovation strategy, and organizational innovation strategy practiced by SMEs in the Kingdom of Saudi Arabia and competitiveness was Positive. Therefore, it indicates that different innovation strategies were significantly influencing the competitiveness of the SMEs. To remain a competitor enterprise in the market is not a natural or an easy attempt, and it can be challenging for SMEs, especially without the needed knowledge and support. Findings and recommendations of the study can be used as a guideline for SMEs. Also, emphasizing on the importance of education that plays a vital role in SMEs innovations. It is essential to establish with different research centers and universities in the Kingdom of Saudi Arabia programs or activities that focus on changes in business, and it will result in gaining competitive advantage and sustainability for Small and Medium Enterprises in the market. Keywords: competitive advantage, innovation, small enterprises, medium enterprises.


2019 ◽  
Vol 11 (5) ◽  
pp. 1419 ◽  
Author(s):  
Qun Zhao ◽  
Pei-Hsuan Tsai ◽  
Jin-Long Wang

The recent emergence and rapid growth of new financial services by financial technology (Fintech) companies have driven banking institutions towards operational innovation in order to gain sustainable competitive advantage. This study aims to conduct an in-depth investigation of the banking sector in response to the challenges brought by Fintech startups. Based on the service innovation theory, we propose a novel hybrid multiple criteria decision-making method (MCDM) to evaluate service innovation strategies for improving the sustainability of China’s banking industry during the Fintech revolution. A six-dimensional model comprising 20 sub-criteria is constructed and both the decision making trial and evaluation laboratory (DEMATEL) technique and DEMATEL-based analytic network process (DANP) are used to explore interrelationships among the indices and their related weights. Finally, the modified VIšekriterijumsko KOmpromisno Rangiranje (VIKOR) method is employed to evaluate performance gaps in the four major types of commercial banks in China—state-owned, joint-stock, city commercial banks, and other credit cooperatives—in the field of service innovation. The improvement priorities, ranked from highest to lowest, are new business partners, new service concepts, organizational innovation, technological innovation, new customer interactions, and new revenue models. These results will provide strategies for the sustainable development of China’s banking industry and the implementation of changes in response to the impact of the Fintech revolution.


Author(s):  
Sang Nguyen Minh

This study uses the DEA (Data Envelopment Analysis) method to estimate the technical efficiency index of 34 Vietnamese commercial banks in the period 2007-2015, and then it analyzes the impact of income diversification on the operational efficiency of Vietnamese commercial banks through a censored regression model - the Tobit regression model. Research results indicate that income diversification has positive effects on the operational efficiency of Vietnamese commercial banks in the research period. Based on study results, in this research some recommendations forpolicy are given to enhance the operational efficiency of Vietnam’s commercial banking system.


Author(s):  
Khaled Alghamdi ◽  
Feras Aljohani ◽  
Ala Alrehaili ◽  
Ahmed Alhusayni ◽  
Turki Alrehaili ◽  
...  

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