Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

2020 ◽  
pp. 216747952096914
Author(s):  
Glenna Read ◽  
Kenon Brown
Keyword(s):  
Soft Drink ◽  
Theoretical Framework ◽  
Negative Information ◽  
News Story ◽  
Psychological Responses ◽  
Negative Publicity ◽  
Psychological Processing ◽  
Hierarchy Of Effects ◽  
Practical Implications

Using a hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty on these processes. Participants were exposed to an ad for a soft drink brand (either novel or well-established) that featured an athlete endorser. Each ad was paired with a news story that contained either positive or negative information about the athlete’s off-field behavior. Participants’ cognitive, affective, and conative responses were assessed. Results indicate more cognition, affect, and conation to ads associated with positive publicity about the athletes and for established brands. Unexpectedly, publicity and brand novelty interacted such that established brands were more susceptible to the effects of publicity than were novel brands. Results are discussed in regard to furthering theory and practical implications.

Consumer Response to Negative Publicity: The Moderating Role of Commitment

2000 ◽  
Vol 37 (2) ◽  
pp. 203-214 ◽  
Author(s):  
Rohini Ahluwalia ◽  
Robert E. Burnkrant ◽  
H. Rao Unnava
Keyword(s):  
Case Studies ◽  
Theoretical Framework ◽  
Systematic Investigation ◽  
Negative Information ◽  
Consumer Response ◽  
Response Strategies ◽  
The Third ◽  
Negative Publicity ◽  
Moderating Role

Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoretical framework for understanding how consumers process negative information in the marketplace. Commitment of the consumer toward the brand is identified as a moderator of negative information effects. In the third study, the authors use this theoretical framework to derive and test response strategies that companies can use to counter negative publicity for consumers who are high and low in commitment toward the brand.

Post-Bureaucratic Organizations as Complex Systems

2017 ◽  
pp. 152-179 ◽  
Author(s):  
Fabrizio Maimone
Keyword(s):  
Complex Systems ◽  
Theoretical Framework ◽  
Cultural Factors ◽  
Ideal Type ◽  
Final Part ◽  
Future Research ◽  
The Real ◽  
Real Nature ◽  
Practical Implications

The term “post-bureaucratic” defines such organizations characterized by the absence or the reduced role of traditional bureaucracy. This contribution is aimed to provide a theoretical framework to explain the real nature and the hidden dynamics of post-bureaucratic systems, adopting a complex (Stacey, 1996; Mitleton-Kelly, 2003), critical (Wilmott, 1992; Alvesson, Bridgman, & Willmott, 2009) and multi-paradigmatic perspective (Gioia & Pitre, 1990; Lowe, Magala, & Hwang, 2012; Patel, 2016), that considers also the influence of socio-psychological and socio-cultural factors. The findings of the research suggest it is opportune to go beyond the epistemological stance of the Weberian concept of ideal type, assuming that contemporary organizations may show hybrid (see Stark, 1992; Grandori, 1995) and multi-status configurations. The theoretical, methodological and practical implications of the adoption of this perspective are discussed in the final part of the chapter and are provided suggestions for present and future research.

From cooperation to competition: an interaction-based contingency theory of communities of practice

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brian C. Britt
Keyword(s):  
Communities Of Practice ◽  
Potential Role ◽  
Contingency Theory ◽  
Theoretical Framework ◽  
Future Research ◽  
Community Members ◽  
Content Type ◽  
Internal Competition ◽  
Practical Implications

Purpose The purpose of this paper is to provide a theoretical framework that explains the roles and viability of both cooperation and competition as they emerge in communities of practice. Although the usefulness of cooperation in communities of practice is well-understood, few studies have considered the role of internal competition, and those that have generally only explored cases in which antagonistic behavior led to the community’s collapse. Design/methodology/approach A contingency theory of communities of practice is developed based on the manifestations of members’ participation. Findings This theory demonstrates the root causes of fracturing and also provides a foundation for studying communities of practice that have previously defied explanation. Research limitations/implications This manuscript explains the potential role and limitations of internal competition in communities of practice, as well as the emergence of subgroups based on differing preferences for cooperation and/or competition. Future research should examine the manifestation and ramifications of such individual differences between community members. Practical implications Practitioners can use this theoretical framework to assess communities of practice that they oversee, diagnose potential pitfalls and take corrective action to mitigate potentially toxic influences or inject additional motivating forces that would sustain the community. Originality/value This theoretical framework diverges from previous assumptions that internal competition is necessarily toxic for communities of practice, showing the value that it may offer in some contexts.

scholarly journals How to deal with negative publicity: the importance of consumer involvement

2005 ◽  
Vol 9 (spe2) ◽  
pp. 47-62
Author(s):  
Celso Augusto de Matos ◽  
Ricardo Teixeira Veiga
Keyword(s):  
Harmful Effect ◽  
Negative Information ◽  
Corporate Image ◽  
Consumer Involvement ◽  
Level Of Involvement ◽  
Different Types ◽  
Product Image ◽  
Negative Publicity ◽  
Moderating Role

Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. Results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company's values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. The second study extends these findings by identifying different options for company reactions from literature and testing them empirically. Results suggest again the involvement variable as a moderator, now on the influence of company reaction on product image.

Post-Bureaucratic Organizations as Complex Systems

2020 ◽  
pp. 2540-2567
Author(s):  
Fabrizio Maimone
Keyword(s):  
Complex Systems ◽  
Theoretical Framework ◽  
Cultural Factors ◽  
Ideal Type ◽  
Final Part ◽  
Future Research ◽  
The Real ◽  
Real Nature ◽  
Practical Implications

The term “post-bureaucratic” defines such organizations characterized by the absence or the reduced role of traditional bureaucracy. This contribution is aimed to provide a theoretical framework to explain the real nature and the hidden dynamics of post-bureaucratic systems, adopting a complex (Stacey, 1996; Mitleton-Kelly, 2003), critical (Wilmott, 1992; Alvesson, Bridgman, & Willmott, 2009) and multi-paradigmatic perspective (Gioia & Pitre, 1990; Lowe, Magala, & Hwang, 2012; Patel, 2016), that considers also the influence of socio-psychological and socio-cultural factors. The findings of the research suggest it is opportune to go beyond the epistemological stance of the Weberian concept of ideal type, assuming that contemporary organizations may show hybrid (see Stark, 1992; Grandori, 1995) and multi-status configurations. The theoretical, methodological and practical implications of the adoption of this perspective are discussed in the final part of the chapter and are provided suggestions for present and future research.

Can halal certification influence logistics performance?

2016 ◽  
Vol 7 (4) ◽  
pp. 461-475 ◽  
Author(s):  
Mohamed Syazwan Ab Talib ◽  
Abu Bakar Abdul Hamid ◽  
Thoo Ai Chin
Keyword(s):  
Design Methodology ◽  
Theoretical Framework ◽  
Government Support ◽  
Future Research ◽  
Role Of Government ◽  
Resource Based View ◽  
Content Type ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future research undertakings. The relationship between various forms of certification and logistics performance has been reported in many logistics literature. However, there is paucity in research concerning the relationship between halal certification and logistics performance. Design/methodology/approach The literature representing the concept of halal, halal logistics, institutional support and logistics performance are synthesised to develop a framework. Two distinguished management theories, namely, the resource-based view (RBV) and institutional theory, set the foundation of the proposed theoretical framework. Findings The paper suggests that proper application of resources, in this case halal certification, could positively influence logistics performance. The paper asserts that governmental factors act as the moderator between the halal certification–logistics performance relationship, or could directly influence logistics performance. Research limitations/implications The paper presents a synthesis of previously unconnected variables of halal certification and logistics performance, and integrates the RBV and institutional theories as the basis for a theoretical framework. However, the proposed theoretical framework requires further validation through the supports of additional empirical research. Practical implications Apart from implementing halal certification as a tool to gain business legitimacy, the paper offers insights to logistics service provider as to how halal certification can be used as a mechanism to improve organisational performance, particularly logistics performance. Originality/value This paper is one of the first to establish the relation between halal certification and logistics performance and highlights the prominent role of government support as an independent and moderating factor. It constitutes a preliminary argument that entices research within the halal certification and halal logistics spectrum.

The factors that influence the development of entrepreneurship education

2017 ◽  
Vol 55 (7) ◽  
pp. 1351-1370 ◽  
Author(s):  
Song Lin ◽  
Zhengda Xu
Keyword(s):  
Business Schools ◽  
Supply And Demand ◽  
Entrepreneurship Education ◽  
Theoretical Framework ◽  
Content Type ◽  
National Economic ◽  
Education In China ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to determine the factors that influence the development of entrepreneurship education and attempt to establish a theoretical framework for the development of entrepreneurship education. Design/methodology/approach By using vertical and horizontal data on entrepreneurship education in China, the authors demonstrate the influence of multiple factors. Relevant statistical methods include variance and regression analyses. Findings The factors that influence the development of entrepreneurship education are divided into supply and demand categories. Data show that the increasing number of policies and the expansion of business schools are positively correlated with the development of entrepreneurship education, whereas the advancement of academia and the lowering of employment pressure are negative indicators. Research limitations/implications The authors’ measurement of entrepreneurship education lacks accuracy because of scarcity of data. Not all factors that affect the development of entrepreneurship education have been considered, and certain factors with significant influence may have been missed. Practical implications This study is expected to help countries and regions gain insights into their policies for the development of entrepreneurship education and propel the development of entrepreneurship education by certain means. Business schools can select targeted educational programs to help drive national economic development and transition. Originality/value This study proposes a theoretical framework regarding the factors that influence the development of entrepreneurship education and establishes three models. The framework provides theoretical insights into the relationship between the development of entrepreneurship education and its dependent external environment. Furthermore, the authors argue that the existing research overestimates the role of policy when investigating the development of entrepreneurship education, which also contributes to the existing literature on public goods and development economics.

scholarly journals Four facets of learning in performance measurement

2018 ◽  
Vol 67 (9) ◽  
pp. 1608-1624 ◽  
Author(s):  
Jason Martin ◽  
Mattias Elg ◽  
Andreas Wallo ◽  
Henrik Kock
Keyword(s):  
Performance Measurement ◽  
Learning Outcomes ◽  
Learning Theory ◽  
Workplace Learning ◽  
Theoretical Framework ◽  
Performance Measurements ◽  
Content Type ◽  
Intended Learning Outcomes ◽  
Practical Implications

Purpose The purpose of this paper is to contribute to a better understanding of the role of learning in performance measurement. Design/methodology/approach The authors develop a theoretical framework combining workplace learning theory with purposes of performance measurement. The authors elaborate this framework empirically by identifying critical incidents from a case set within a context containing a broad range of different performance measurement activities. Finally, the authors discuss the results and the possible implications for using the theoretical framework in order to better understand facets of learning regarding the design of performance measurement. Findings Workplace learning theory provides a deeper understanding of how the mechanisms of performance measurements support control or improvement purposes. The authors propose a tentative framework for learning as a driver for performance measurement and four facets of learning are identified: reproductive, rule-oriented, goal-oriented and creative learning. Research limitations/implications The empirical material is limited to the healthcare context and further studies are needed in order to validate the findings in other settings. Practical implications The authors argue that all managers must consider what kind of learning environment and what kind of learning outcomes best serve the interests of their organisation. Purposeful and carefully designed organisational arrangements and learning environments are more likely to induce intended learning outcomes. Originality/value Previous connections between the fields of “performance measurement” and “workplace learning” often lack any deeper conceptualisations or problematisations of the concept of learning. In this paper, the authors provide a more nuanced discussion about the process of learning in performance measurement, which may provide a basis for further research and scholarly attention.

scholarly journals Reassessing and refining theory in qualitative accounting research

2018 ◽  
Vol 15 (4) ◽  
pp. 510-534 ◽  
Author(s):  
Lynda C. Taylor
Keyword(s):  
Design Methodology ◽  
Research Process ◽  
Theoretical Framework ◽  
Theoretical Development ◽  
Limited Attention ◽  
Content Type ◽  
Accounting Research ◽  
Traditional Sense ◽  
Practical Implications

PurposeThis paper focuses on the role of theory in the process of doing qualitative accounting research. It discusses the role of theory in qualitative accounting studies, and provides and example of how theory can be reflected upon, reassessed and refined during a research process.Design/methodology/approachThis paper provides an illustrative account of theorizing during the process of qualitative accounting research. The paper places specific emphasis on an abductive approach to theorizing. An abductive theoretical framework is used to reflect on the theorizing process.FindingsThe “findings” reflect on the use of theory and the process of theorizing during a research process. The paper finds that abduction may be a useful way of theorizing in qualitative accounting research because it encourages the researcher to remain open to alternative explanations of data, which may promote theoretical development. This paper does not report the accounting practices of an organization in the traditional sense, but illustrates how the empirical findings led to an initial theoretical framework being developed.Practical implicationsThe paper is intended to be informative in showing how theory can be used and developed during research. It may be of value and interest to new and emerging researchers. It may also interest established researchers seeking to reflect on their use of theory in research.Originality/valueThere are few contributions that focus exclusively and explicitly on how theory is used and developed during the process of qualitative accounting research. Moreover, the abductive approach has received limited attention in accounting. This paper aims to address these gaps.

The Role of Behavioral Models in the Ontological Structure of Modern Macroeconomics

2013 ◽  
pp. 98-110
Author(s):  
M. Likhachev
Keyword(s):  
Economic System ◽  
Government Regulation ◽  
Institutional Structure ◽  
Economic Environment ◽  
Behavioral Models ◽  
Macroeconomic Models ◽  
Basic Characteristics ◽  
Practical Implications

Behavioral models are considered in the paper as the link between the description of the institutional structure of the economic system and the formation of macro-aggregates, reflecting the results of its operations. The degree of homogeneity of the private sector’s economic environment and complementary goals of private entities and government regulation are noted as basic characteristics of behavioral models. The author examines the differences in the estimates of these characteristics as one of the most important factors underpinning the architecture of modern macroeconomic models and their practical implications.

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