scholarly journals Influence of consumer reviews on online purchasing decisions in older and younger adults

2018 ◽  
Vol 113 ◽  
pp. 1-10 ◽  
Author(s):  
Bettina von Helversen ◽  
Katarzyna Abramczuk ◽  
Wiesław Kopeć ◽  
Radoslaw Nielek
Keyword(s):  
Purchasing Decisions ◽  
Younger Adults ◽  
Consumer Reviews

Impact of Online Reviews on Purchasing Decisions

2016 ◽  
pp. 278-291
Author(s):  
Dhiraj Jain ◽  
Lovish Bhansali ◽  
K. Sanal Nair
Keyword(s):  
Online Reviews ◽  
Purchasing Decisions ◽  
Electronic Products ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Sales ◽  
Purchasing Behaviour ◽  
The Impact ◽  
Informed Consumer ◽  
The Relationship

Internet has enabled today's consumer to transform himself from passive to an active and an informed consumer who can share his experiences, opinions about product or services with an infinite number of consumers around the globe. These reviews or opinions are further used by potential buyers of that particular product or service via electronic Word of Mouth (e-WOM). The study on the impact of e-WOM on online sales has gradually emerged but a number of questions still remain unanswered. The aim of this study is to assess the impact of one type of e-WOM i.e., the online consumer reviews, on purchasing decisions of electronic products. This empirical study also focuses on the relationship between reviews and purchasing behaviour. An instrument was prepared to measure the proposed constructs, with questionnaire items taken from prior studies but adapted to fit the context of e-commerce. The survey was applied to academicians in India through internet. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed.

scholarly journals Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention

2021 ◽  
Vol 1 ◽  
pp. 323-337
Author(s):  
Ayu Wandira ◽  
Taifikur Rahman
Keyword(s):  
Purchase Intention ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

2020 ◽  
Vol 57 (2) ◽  
pp. 332-352 ◽  
Author(s):  
Matthew D. Rocklage ◽  
Russell H. Fazio
Keyword(s):  
Positive Emotion ◽  
Expressed Emotion ◽  
Positive Impact ◽  
Systematic Investigation ◽  
Front Page ◽  
Purchasing Decisions ◽  
Controlled Experiments ◽  
Consumer Reviews ◽  
Hedonic Products ◽  
Violated Expectations

Researchers, marketers, and consumers often believe that amplifying emotional content is impactful for the spread of information and purchasing decisions. However, there is little systematic investigation of when emotionality backfires. This research demonstrates when and why positive emotion can have enhancing versus backfiring effects. The authors find that reviewers who express greater positive emotion are indeed more positive toward their products, regardless of product type. In addition, expressed emotion for hedonic products has a positive impact when read by others, but this emotion backfires for utilitarian products, leading others to be less positive. The authors construct a conceptual model of these effects and show that violated expectations leading to decreased trust underlie this divergence between reviewers and readers. The effects occur in well-controlled experiments as well as computational linguistic analysis of 100,000 Amazon reviews across 500 products. Indeed, emotional reviews of utilitarian products are less likely to become popular and be displayed on the product’s front page on Amazon. This work also introduces a novel tool for quantifying natural language in marketing: the Evaluative Lexicon.

scholarly journals It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions

2020 ◽  
Vol 12 (2) ◽  
pp. 46-51
Author(s):  
Tom van Laer
Keyword(s):  
Social Media ◽  
Creative Writing ◽  
Media Literacy ◽  
Purchasing Decisions ◽  
Software Developers ◽  
Consumer Reviews ◽  
The Way

AbstractHelpful reviews are like good movies or a good novel: if you’re hooked right away, you stay and remember. No matter how short, a review tells a story in much the same way as a novel. If you want to persuade, it should start with something dramatic and sensational or the key takeaway, rather than saving the best elements for the end. Narrative elements can change the way reviews influence people, and media literacy can go a long way. Social media influencers and professional reviewers should now also know that they are better off investing in creative writing or storytelling courses than choosing to analyze experiences factually. Further, software developers should learn to distinguish useful reviews from less helpful or relevant ones. With such skills, they can structure platforms in ways that make writing transporting, helpful, persuasive reviews as easy as possible and can develop algorithms that favor real and useful reviews.

Cognitive Load Affects Speech Motor Performance Differently in Older and Younger Adults

2019 ◽  
Vol 62 (5) ◽  
pp. 1258-1277 ◽  
Author(s):  
Megan K. MacPherson
Keyword(s):  
Older Adults ◽  
Cognitive Load ◽  
Motor Performance ◽  
Age Groups ◽  
Incongruent Condition ◽  
Sentence Production ◽  
Movement Duration ◽  
Production Task ◽  
Younger Adults ◽  
Speech Motor

PurposeThe aim of this study was to determine the impact of cognitive load imposed by a speech production task on the speech motor performance of healthy older and younger adults. Response inhibition, selective attention, and working memory were the primary cognitive processes of interest.MethodTwelve healthy older and 12 healthy younger adults produced multiple repetitions of 4 sentences containing an embedded Stroop task in 2 cognitive load conditions: congruent and incongruent. The incongruent condition, which required participants to suppress orthographic information to say the font colors in which color words were written, represented an increase in cognitive load relative to the congruent condition in which word text and font color matched. Kinematic measures of articulatory coordination variability and movement duration as well as a behavioral measure of sentence production accuracy were compared between groups and conditions and across 3 sentence segments (pre-, during-, and post-Stroop).ResultsIncreased cognitive load in the incongruent condition was associated with increased articulatory coordination variability and movement duration, compared to the congruent Stroop condition, for both age groups. Overall, the effect of increased cognitive load was greater for older adults than younger adults and was greatest in the portion of the sentence in which cognitive load was manipulated (during-Stroop), followed by the pre-Stroop segment. Sentence production accuracy was reduced for older adults in the incongruent condition.ConclusionsIncreased cognitive load involving response inhibition, selective attention, and working memory processes within a speech production task disrupted both the stability and timing with which speech was produced by both age groups. Older adults' speech motor performance may have been more affected due to age-related changes in cognitive and motoric functions that result in altered motor cognition.

Regulation of Experienced and Anticipated Regret for Daily Decisions in Younger and Older Adults in a Swedish One-Week Diary Study

GeroPsych ◽  
2013 ◽  
Vol 26 (4) ◽  
pp. 233-241 ◽  
Author(s):  
Pär Bjälkebring ◽  
Daniel Västfjäll ◽  
Boo Johansson
Keyword(s):  
Older Adults ◽  
Diary Study ◽  
Anticipated Regret ◽  
Younger Adults ◽  
Web Based ◽  
Decision Regret ◽  
Diary Method ◽  
Regulation Strategies

Regret and regret regulation were studied using a weeklong web-based diary method. 108 participants aged 19 to 89 years reported regret for a decision made and a decision to be made. They also reported the extent to which they used strategies to prevent or regulate decision regret. Older adults reported both less experienced and anticipated regret compared to younger adults. The lower level of experienced regret in older adults was mediated by reappraisal of the decision. The lower level of anticipated regret was mediated by delaying the decision, and expecting regret in older adults. It is suggested that the lower level of regret observed in older adults is partly explained by regret prevention and regulation strategies.

Video Games and Emotion Regulation

GeroPsych ◽  
2018 ◽  
Vol 31 (4) ◽  
pp. 205-213 ◽  
Author(s):  
Kathryn L. Ossenfort ◽  
Derek M. Isaacowitz
Keyword(s):  
Older Adults ◽  
Emotion Regulation ◽  
Video Games ◽  
Age Differences ◽  
Interactive Media ◽  
Age Groups ◽  
Younger Adults ◽  
Media Usage ◽  
The Everyday ◽  
Media Preferences

Abstract. Research on age differences in media usage has shown that older adults are more likely than younger adults to select positive emotional content. Research on emotional aging has examined whether older adults also seek out positivity in the everyday situations they choose, resulting so far in mixed results. We investigated the emotional choices of different age groups using video games as a more interactive type of affect-laden stimuli. Participants made multiple selections from a group of positive and negative games. Results showed that older adults selected the more positive games, but also reported feeling worse after playing them. Results supplement the literature on positivity in situation selection as well as on older adults’ interactive media preferences.

The Blank in the Mind Questionnaire (BIMQ)

2009 ◽  
Vol 25 (2) ◽  
pp. 115-122 ◽  
Author(s):  
Despina Moraitou ◽  
Anastasia Efklides
Keyword(s):  
Negative Affect ◽  
Convergent Validity ◽  
Factor Model ◽  
Self Report ◽  
Younger Adults ◽  
Confirmatory Factor ◽  
Memory Failure ◽  
Temporary Memory ◽  
The Mind ◽  
Lack Of Knowledge

Metacognitive awareness of memory failure may take the form of the “blank in the mind” (BIM) experience. The BIM experience informs the person of a temporary memory failure and takes the form of a disruption in the flow of consciousness, of a moment of no content in awareness. The aim of the present study was to examine the psychometric properties of the Blank in the Mind Questionnaire (BIMQ) designed to tap the BIM experience and differentiate it from other memory-related experiences, such as searching but not having in memory a piece of information (i.e., lack of knowledge). The participants (N = 493) were 249 younger adults (18–30 years old) and 244 older adults (63–89 years old) of both genders. Confirmatory factor analysis applied to the BIMQ confirmed a three-factor model with interrelations between the factors. The first factor represented the experience of lack of knowledge, the second represented the experience of BIM, and the third the person’s negative affective reactions to memory failure. The internal consistency of the three factors ranged from Cronbach’s α = .80 to .88. Convergent validity was shown with correlations of the BIMQ factors with self-report measures of cognitive and memory failures, and to the negative-affect subscale of the Positive and Negative Affect Schedule (PANAS).

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