scholarly journals Young trendsetters: How young voters fuel electoral volatility

2022 ◽  
Vol 75 ◽  
pp. 102425
Author(s):  
Roderik Rekker
Author(s):  
Ekrem Karakoç

This chapter opens by providing empirical evidence that income inequality persists or increases in many new democracies after their transition. Then it gives a brief overview of studies that expect reduced inequality because of democratization and questions their three assumptions regarding median voters, party system stability, and the authoritarian legacy on citizen–party linkage. It offers a revision to the median voter theory, emphasizes high electoral volatility in new democracies, and reexamines the legacy of previous nondemocratic regimes on citizen–party linkage. Having offered its argument in a nutshell, it turns to research methodology and case selection. It offers the rationale behind employing a multimethod approach to test its arguments. It tests its argument through large-N analysis in new and longstanding democracies in Europe as well as two paired case studies: Poland and the Czech Republic in postcommunist Europe and Turkey and Spain in Southern Europe.


2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.


2021 ◽  
pp. 186810342110278
Author(s):  
Inaya Rakhmani ◽  
Muninggar Sri Saraswati

All around the globe, populism has become increasingly prominent in democratic societies in the developed and developing world. Scholars have attributed this rise at a response to the systematic reproduction of social inequalities entwined with processes of neoliberal globalisation, within which all countries are inextricably and dynamically linked. However, to theorise populism properly, we must look at its manifestations in countries other than the West. By taking the case of Indonesia, the third largest democracy and the largest economy in Southeast Asia, this article critically analyses the role of the political campaign industry in mobilising narratives in electoral discourses. We use the Gramscian notion of consent and coercion, in which the shaping of populist narratives relies on mechanisms of persuasion using mass and social media. Such mechanisms allow the transformation of political discourses in conjunction with oligarchic power struggle. Within this struggle, political campaigners narrate the persona of political elites, while cyber armies divide and polarise, to manufacture allegiance and agitation among the majority of young voters as part of a shifting social base. As such, we argue that, together, the narratives – through engineering consent and coercion – construct authoritarian populism that pits two crowds of “the people” against each other, while aligning them with different sections of the “elite.”


2005 ◽  
Vol 18 (5) ◽  
pp. 586-601 ◽  
Author(s):  
L. Christian Schaupp ◽  
Lemuria Carter

PurposeTo identify the factors that influence adoption of e‐voting services by citizens between the ages of 18‐24.Design/methodology/approachThis study uses Carter and Belanger's (2005) model of e‐government adoption to assess young voters' intention to use an online voting system. The study integrates constructs from technology acceptance, diffusion of innovation, and web trust models. A survey is administered to 208 young voters. The data is analyzed using multiple regression analysis.FindingsResults indicate that user perceptions of compatibility, usefulness, and trust significantly impact their intention to use an electronic‐voting system. The model explains 76 percent of the variance in young voters' intention to use an e‐voting system.Research limitations/implicationsThe study only explores the perceptions of one age group. Future studies could use the model to access adoption perceptions of a more diverse pool of citizens.Practical implicationsGovernment agencies should emphasize the benefits of this electronic service to young voters. If marketed properly, the convenience and compatibility of e‐voting may be influential enough to motivate this normally apathetic demographic to participate in the election process.Originality/valueThis study explores adoption of internet voting by young citizens. An understanding of the factors that influence this demographics' intention to use e‐voting systems can be used to increase voter participation. The findings of this study also lay the foundation for future studies on e‐voting adoption.


2021 ◽  
pp. 135406882110468
Author(s):  
Don S Lee ◽  
Fernando Casal Bertoa

Electoral stability has been viewed as an essential condition for the healthy functioning of representative democracy. However, there is little agreement in the literature about what shapes the stability of the electorate in general nor much attention paid to that of the Asian electorates in particular. We propose historical legacies, uniquely testable in Asia, as central determinants, but also test for conventional factors examined in other regions. By analyzing more than 150 elections in 19 post-WWII Asian democracies, we find that certain types of authoritarian (military or personalist) and colonial (non-British) legacies have a detrimental impact on the stabilization of the electorate, while some of the findings from other regions apply also to Asia. Our additional finding that such effects of historical legacies, particularly authoritarian interludes, are attenuated and cease to be significant with sufficient maturation of democracy, has important implications for the way party systems develop and democracies consolidate.


2017 ◽  
Vol 36 (1) ◽  
pp. 54-74
Author(s):  
Charles Prysby

Young voters contributed disproportionately to Barack Obama’s presidential victory in 2012. In fact, if the electorate had been limited to those over 30 years old, Mitt Romney might be in the White House today. Obama captured 60 percent of the vote of those under 30, compared to 49 percent of those over 30, according to the national exit polls (Schier and Box- Steffensmeier 2013, 86). A similar pattern characterized the 2008 presidential election: Obama won 66 percent of the vote among those aged 29 or less, but under one-half of voters older than 45 (Pomper 2010, 53). The tendency for younger voters to be disproportionately Democratic emerged in the 2004 presidential election. Prior to that, Democratic presidential candidates did not consistently do better among younger voters. In 2000, for example, Al Gore did as well among older voters as he did among younger voters, and in 1992, Bill Clinton did his best among older voters, as did Walter Mondale in 1984 and Michael Dukakis in 1988 (Pomper 2001, 138; Pomper 1989, 133). 


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