The impact of virtual presence on willingness to book: The moderating role of self-construal and gender

2021 ◽  
Vol 98 ◽  
pp. 103021
Author(s):  
Sungjun Joe ◽  
Choongbeom Choi ◽  
James Busser
Keyword(s):  
Self Construal ◽  
Virtual Presence ◽  
And Gender ◽  
The Impact ◽  
Moderating Role

scholarly journals The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal

2021 ◽  
Vol 12 ◽  
Author(s):  
Yong Zhang ◽  
Yuwen Wen ◽  
Min Hou
Keyword(s):  
Structural Alignment ◽  
Personal Characteristics ◽  
Product Positioning ◽  
Self Construal ◽  
The Difference ◽  
Product Familiarity ◽  
High Level ◽  
The Impact ◽  
Moderating Role

Previous studies on the Structural Alignment Model suggest that people compare the alignable attributes and nonalignable attributes during the decision-making process and preference formation process. Alignable attributes are easier to process and more effective in clue extracting. Thus, it is believed that people rely more on alignable than nonalignable attributes when comparing alternatives. This article supposes that consumers’ product experience and personal characteristics also play a significant role in regulating consumers’ reliance on attribute alignability. The authors conducted three experiments to examine the moderating role of consumers’ product familiarity and self-construal in the impact of attribute alignability on consumer product purchase. The results show the following: (1) When making a purchase decision, consumers with a high level of product familiarity will rely more on nonalignable attributes, while those with a low level of product familiarity will rely more on alignable attributes. (2) The difference in consumer dependency on attribute alignability is driven by their perceived diagnosticity of attributes. (3) The dependency of consumers with different levels of familiarity on attribute alignability will be further influenced by consumers’ self-construal. Individuals with interdependent self-construal rely more on alignable attributes when unfamiliar with the product, while relying more on nonalignable attributes when familiar with the product. Individuals with independent self-construal, however, rely more on nonalignable attributes regardless of the degree of product familiarity. The conclusions of this paper can be used as references for enterprises to establish product positioning and communication strategies.

The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Yousef Abuhashesh ◽  
Muhammad Turki Alshurideh ◽  
Ala'eddin Ahmed ◽  
Mohammad Sumadi ◽  
Ra'ed Masa'deh
Keyword(s):  
Hypothesis Test ◽  
Cultural Factors ◽  
Content Type ◽  
Factors Affecting ◽  
International Scope ◽  
And Gender ◽  
Facebook Advertising ◽  
The Impact ◽  
Moderating Role

Purpose This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender. Design/methodology/approach This study used the quantitative method and the research tool was a questionnaire, comprising 38 items, which was distributed in Jordan. A total of 404 correctly completed questionnaires were returned. In total, 187 of the respondents were women and 217 men. Multiple regression analysis was conducted to test the research hypotheses. Findings The results of the current study revealed that differences in each dimension have varied impacts on consumers’ attitudes. From the perspective of individualism, it appears that individualistic customers tend to make their own decisions and are less susceptible to influence from others. Also, uncertainty avoidance can negatively impact attitudes toward Facebook advertising due to a lack of trust. In addition, this study investigates differences in attitudes toward Facebook advertising based on gender. The null hypothesis test is statistically rejected and the alternate hypothesis test is statistically accepted for gender role as the moderating variable. Originality/value This is the first study that examines the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender in Jordan. Also, the study clarifies the importance of culture and gender differences as important factors affecting marketing strategy. Moreover, the study’s result can add more value to international companies to understand culture differences among customers with an international scope.

scholarly journals UNDERSTANDING THE IMPACT OF INSTITUTIONAL FACTORS ON ASNAF’S SUSTAINABILITY: A PLS-SEM APPROACH

2021 ◽  
Vol 7 (4) ◽  
Author(s):  
M Ashraf Al Haq ◽  
Norazlina Abd Wahab ◽  
Md. Mahmudul Alam
Keyword(s):  
Marital Status ◽  
Demographic Factors ◽  
Institutional Factors ◽  
Low Level ◽  
And Gender ◽  
The Impact ◽  
Positive Effect ◽  
Moderating Role

This study examines the impact of zakat on the life sustainability of individuals. The data were collected from 427 returned questionnaires from zakat recipients in eleven districts of Kedah. Using PLS-SEM, it was found that asnafs’ receiving offers a very low level of assistance that provides little empowerment. The results support the notion that institutional contributory performance has a positive effect and that the level of sustainability does increase after receiving zakat, but there are issues that need to be addressed carefully. The study further examines the moderating role of demographic factors, such as earnings, age, marital status and gender. It initiated a newer dimension through incorporating before-zakat and after-zakat scenarios in examining their comparative impact on sustainability.      

Relationship between big five personality model and abusive supervision

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Bibi Tahira ◽  
Naveed Saif ◽  
Muhammad Haroon ◽  
Sadaqat Ali
Keyword(s):  
Big Five ◽  
Abusive Supervision ◽  
State Universities ◽  
Big Five Personality ◽  
Big Five Model ◽  
The Impact ◽  
First Time ◽  
Supervisor Behavior ◽  
Moderating Role

The current study tries to understand the diverse nature of relationship between personality Big Five Model (PBFM) and student's perception of abusive supervision in higher education institutions of Khyber Pakhtoonkhwa Pakistan. Data was collected in dyads i.e. (supervisors were asked to rate their personality attributes while student were asked to rate the supervisor behavior) through adopted construct. For this purpose, data was collected from three government state universities and one Private Sector University. The focus was on MS/M.Phill and PhD student and their supervisors of the mentioned universities. After measuring normality and validity regression analysis was conducted to assess the impact of supervisor personality characteristics that leads to abusive supervision. Findings indicate interestingly that except agreeableness other four attributes of (PBFM) are play their role for abusive supervision. The results are novel in the nature as for the first time Neuroticism, openness to experience, extraversion and conscientiousness are held responsible for the abusive supervision. The study did not explore the demographic characteristics, and moderating role of organizational culture, justice and interpersonal deviances to understand the strength of relationship in more detail way. Keywords: Personality big five model, abusive supervision, HEIs

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