Social media and value co-creation in multi-stakeholder systems: A resource integration approach

2016 ◽  
Vol 54 ◽  
pp. 44-55 ◽  
Author(s):  
Stephen P. Singaraju ◽  
Quan Anh Nguyen ◽  
Outi Niininen ◽  
Gillian Sullivan-Mort
Keyword(s):  
Social Media ◽  
Resource Integration ◽  
Integration Approach ◽  
Multi Stakeholder

Social Media Agencies and Clients: A Resource Integration Approach

2021 ◽  
pp. 1-26
Author(s):  
Ahsan Naeem Lone ◽  
Amrul Asraf Mohd-Any ◽  
Noor Akma Mohd Salleh
Keyword(s):  
Social Media ◽  
Resource Integration ◽  
Integration Approach

scholarly journals Resource integration for co-creation between marketing agencies and clients

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1329-1354 ◽  
Author(s):  
Tim Hughes ◽  
Mario Vafeas ◽  
Toni Hilton
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Resource Integration ◽  
Marketing Theory ◽  
Content Type ◽  
Integration Approach ◽  
Resource Enhancement ◽  
Operant Resources ◽  
Business To Business ◽  
Practical Implications

Purpose Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration between marketing agencies and their clients. Design/methodology/approach In total, nine case studies have been developed using a dyadic approach of interviewing clients and members of their agency teams. This is followed-up with presentations and workshops with over 200 practitioners who validated the findings and added new perspectives. Findings The key operant resources in the client/agency context have been identified. The ways the operant resources of the actors developed during the course of resource integration, building potential resources for future co-creation are shown. The differing perspectives of the actors to each other’s contribution are highlighted. Research limitations/implications This study suggests that resource enhancement and development, as a result of integration, is important. For agency/client research, resource integration and development brings new perspectives complementing existing relationship approaches to research. The findings have implications for relationship marketing theory across business-to-business (B2B) contexts. Practical implications The findings suggest a resource integration approach that could be jointly addressed between agency and client in improving the way they work together. The discourse of co-creation suggests a way for them to talk about how to work together effectively. Suggestions are made for teaching. Originality/value This study develops the S-D logic theory through exploring resource enhancement and development in a B2B co-creation context. The dyadic nature of the research is novel in studying how marketing agencies and clients work together and new perspectives emerge from the approach.

Pushing the Right Buttons?

2013 ◽  
Vol 4 (3) ◽  
pp. 16-37 ◽  
Author(s):  
Anthony Lewis ◽  
Brychan Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Resources Management ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder perspective. Human Resources Management professionals have been using different methods of Social Media in their recruitment strategies with varying degrees of success. By examining social media and its effect this can support the development of a more effective Human Resources Recruitment strategy. Additionally increased communication channels might enable the development of a more positive internal enterprise culture. The research was conducted using both primary and secondary data. Professionals, recruiters and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This paper provides a framework that can be used by enterprises in order to create their own Social Media recruitment cycle.

Attracting the Right Employees?

2018 ◽  
pp. 194-220
Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Recruitment Strategies ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.

Germany

2018 ◽  
Author(s):  
Lisa-Maria N. Neudert
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Parliamentary Election ◽  
Right Wing ◽  
The Public ◽  
Wide Range ◽  
Depth Analysis ◽  
Methodological Assessment ◽  
Multi Stakeholder ◽  
The Impact

As concerns over misinformation, political bots, and the impact of social media on public discourse manifest in Germany, this chapter explores the role of computational propaganda in and around German politics. The research sheds light on how algorithms, automation, and big data are leveraged to manipulate the German public, presenting real-time social media data and rich evidence from interviews with a wide range of German Internet experts—bot developers, policymakers, cyberwarfare specialists, victims of automated attacks, and social media moderators. In addition, the chapter examines how the ongoing public debate surrounding the threats of right-wing political currents and foreign election interference in the Federal Election 2017 has created sentiments of concern and fear. Imposed regulation, multi-stakeholder actionism, and sustained media attention remain unsubstantiated by empirical findings of computational propaganda. The chapter provides an in-depth analysis of social media discourse during the German parliamentary election 2016. Pioneering the methodological assessment of the magnitude of automation and junk news, the author finds limited evidence of computational propaganda in Germany. The author concludes that the impact of computational propaganda, nonetheless, is substantial in Germany, promoting a dispersed civic debate, political vigilance, and restrictive countermeasures that leave a deep imprint on the freedom and openness of the public discourse in Germany.

A resource integration approach for HTML5 mobile applications

2013 ◽  
Vol 14 (3) ◽  
pp. 169-181 ◽  
Author(s):  
XiaoMin Zhu ◽  
Donghua Chen ◽  
Ying Chen ◽  
Huisheng Chen
Keyword(s):  
Mobile Applications ◽  
Resource Integration ◽  
Integration Approach

Attracting the Right Employees?

2021 ◽  
pp. 892-918
Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Recruitment Strategies ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.

scholarly journals An International, Multi-Stakeholder Survey about Metadata Awareness, Knowledge, and Use in Scholarly Communications

2021 ◽  
pp. 1-42
Author(s):  
Kathryn A. Kaiser ◽  
Michelle Urberg ◽  
Maria Johnsson ◽  
Jennifer Kemp ◽  
Alice Meadows ◽  
...  
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Online Survey ◽  
Stakeholder Groups ◽  
Standards Of Practice ◽  
Ongoing Effort ◽  
Scholarly Communications ◽  
Principles And Standards ◽  
Multi Stakeholder

Abstract The Metadata 2020 initiative is an ongoing effort to bring various scholarly communications stakeholder groups together to promote principles and standards of practice to improve the quality of metadata. To understand the perspectives and practices regarding metadata of the main stakeholder groups (librarians, publishers, researchers and repository managers), we conducted a survey during summer 2019. The survey content was generated by representatives from the stakeholder groups. A link to an online survey (17 or 18 questions depending on the group) was distributed through multiple social media, listserv, and blog outlets. Responses were anonymous, with an optional entry for names and email addresses for those who were willing to be contacted later. Complete responses (N=211; 87 librarians, 27 publishers, 48 repository managers, and 49 researchers) representing 23 countries on four continents were analyzed and summarized for thematic content and ranking of awareness and practices. Across the stakeholder groups, the level of awareness and usage of metadata methods and practices was highly variable. Clear gaps across the groups point to the need for consolidation of schema and practices, as well as broad educational efforts in order to increase knowledge and implementation of metadata in scholarly communications. Peer Review https://publons.com/publon/10.1162/qss_a_00133

A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective

2019 ◽  
Vol 37 (4) ◽  
pp. 421-431 ◽  
Author(s):  
Anastasia Stathopoulou ◽  
Nikoletta-Theofania Siamagka ◽  
George Christodoulides
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Student Perspective ◽  
Stakeholder View ◽  
Supporting Tool ◽  
Multi Stakeholder

scholarly journals Demonstration of Participation Networks in Urban Transport Policy of Public and Private Sectors through Social Media: The Case of Bike-Sharing Pricing Strategy in China

2021 ◽  
Vol 2021 ◽  
pp. 1-15
Author(s):  
Qian Ye ◽  
Xiaohong Chen ◽  
Hua Zhang ◽  
Junjie Cai ◽  
Kaan Ozbay
Keyword(s):  
Social Media ◽  
General Public ◽  
Information Diffusion ◽  
Urban Transport ◽  
Public And Private ◽  
Echo Chambers ◽  
Bike Sharing ◽  
Public And Private Stakeholders ◽  
Multi Stakeholder ◽  
Influential Individuals

Social media has become a valuable platform that enables public and private stakeholders to participate and interact in various transport policies. Using a network-based perspective and a case study of bike-sharing pricing strategies in China, this paper aims to quantitatively characterize the pattern and structure of multi-stakeholders engagement networks. Furthermore, this paper also empirically examines the confirmation bias that might exist among participants. Dataset on retweets from the Chinese Twitter-Sina Weibo is collected. Results reveal two types of important actors with unequal roles in terms of information diffusion: the “network root” and the “network bridge.” The former is mainly comprised of organizations and influential individuals who dominate message sharing, whereas the latter is comprised of the general public with various occupational backgrounds who control the efficiency and the scope of information spreading. The result also reveals a hierarchical structure in both networks and a community gathering like-minded individuals. The empirical result also demonstrates the existence of echo chambers in the transport participation network of governments and enterprises. Most echo chambers operate such that organizations or influential individuals amplify the views of the general public with more critical viewpoints. These findings of this study can assist transport stakeholders in crafting more sustainable strategies based on the understanding of uneven patterns in online public participation. Furthermore, this study sheds insights on how social media could be used to facilitate the collection of diverse people’s opinions and the evaluation of multi-stakeholder engagement for major transport issues.

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