The Impact of Online and Offline Information Sources on Automobile Choice Behavior

2012 ◽  
Vol 26 (3) ◽  
pp. 167-175 ◽  
Author(s):  
Gauri Kulkarni ◽  
Brian T. Ratchford ◽  
P.K. Kannan
Keyword(s):  
Choice Behavior ◽  
Information Sources ◽  
The Impact

Markets for Purchased Farm Inputs

2005 ◽  
pp. 60-71
Author(s):  
E. Serova ◽  
O. Shick
Keyword(s):  
Agricultural Policy ◽  
Financial Constraints ◽  
Information Sources ◽  
Animal Feed ◽  
Government Policies ◽  
Market Institutions ◽  
Policy Makers ◽  
Government Organizations ◽  
The Impact ◽  
Farm Inputs

Russian policy makers argue that agriculture suffers from decapitalization due to financial constraints faced by producers. This view is the basis for the national agricultural policy, which emphasizes reimbursement of input costs and substitutes government and quasi-government organizations for missing market institutions. The article evaluates the availability of purchased farm inputs, the efficiency of their use, the main problems in the emergence of market institutions, and the impact of government policies. The analysis focuses on five groups of purchased inputs: farm machinery, fertilizers, fuel, seeds, and animal feed. The information sources include official statistics and data from two original surveys.

Learning Environments: A Review of Physical and Temporal Factors

1983 ◽  
Vol 4 (2) ◽  
pp. 90-115 ◽  
Author(s):  
Sydney S. Zentall
Keyword(s):  
Learning Environments ◽  
Environmental Variables ◽  
Information Sources ◽  
Classroom Performance ◽  
Exceptional Children ◽  
Normal Children ◽  
Color Noise ◽  
Environmental Stimulation ◽  
And Performance ◽  
The Impact

A theoretical integration of research concerned with environmental variables and their effects on students’ behavior and performance is presented. The impact of classroom stimuli, such as novelty, color, noise, proximity to teacher and peers on both normal and exceptional children is reviewed. The relation between these sources of classroom stimulation and information sources (i.e., type of task and access to material, person, and role resources) is also discussed. Large deviations from optimal levels of environmental stimulation, which more often occur for exceptional than for normal children, will produce attentional and activity disruptions sufficient to interfere with classroom performance and social interaction.

Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication

2018 ◽  
Vol 32 (6) ◽  
pp. 531-541 ◽  
Author(s):  
Christopher Rumpf ◽  
Christoph Breuer
Keyword(s):  
Behavioral Response ◽  
Choice Behavior ◽  
Current Knowledge ◽  
Behavioral Outcomes ◽  
Brand Choice ◽  
Large Degree ◽  
Choice Test ◽  
Control Group ◽  
Financial Return ◽  
The Impact

Current knowledge on the behavioral response to sponsorship is to a large degree based on field studies measuring self-reported purchase intentions. In an effort to provide more solid evidence for the impact of sponsorship-linked communication on brand choice behavior, a controlled lab study was carried out. A fictitious brand was created and virtually embedded into real sport broadcasts serving as stimulus clips. To measure the cognitive, affective, and behavioral outcomes, multiple methods such as eye tracking, a brand feeling scale, and a spontaneous choice test were applied. Compared with the control group, participants in the stimulus group were significantly more likely to choose the fictitious target brand. Moreover, the study finds that brand choice behavior is sensitive to changes in brand feelings. The results can be regarded as a next step in predicting the behavioral outcomes from sponsorship as the basis to calculate its financial return.

Chinese consumer preference for processed food quality attributes and the impact of trust in information sources

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Erpeng Wang ◽  
Zhifeng Gao ◽  
Xuqi Chen
Keyword(s):  
Food Quality ◽  
Private Information ◽  
Information Sources ◽  
Consumer Preference ◽  
Quality Attributes ◽  
Processed Food ◽  
Sources Of Information ◽  
Content Type ◽  
And Behavior ◽  
The Impact

PurposeThe purpose of this paper is to determine important attributes of processed food, consumers’ trust in different information resources, and the impact of trust, demographic and behavior variables on the preference of processed food attributes among Chinese consumers.Design/methodology/approachData of 1,267 participants were collected from four cities in China. A five-point Likert scale was used to measure consumer preference for 12 juice attributes. Consumer trust in nine sources of information on product quality was measured. Cluster analysis was used to segment consumers into groups based on their preference for juice attributes and trust in information sources, respectively. A multinomial logistic model was used to determine the impact of trust, demographic and behavior variables on the preference of juice attributes.FindingsConsumers rate manufacture date, taste and food safety labels as the most important attributes of fruit juice products. Among different information sources, consumers place more trust in private information sources and traditional media. The low trust in different information sources impedes consumer preference for processed food quality attributes.Originality/valueThis research is among the few that examine consumer preference for processed food, such as juice. It identifies four distinct preference groups and trust groups, respectively, based on consumer preference for juice attributes and trust in different information sources. This paper provides important information for processed food companies and policymakers to effectively enact marketing strategies in China.

Mobile Advertising

2017 ◽  
pp. 61-78 ◽  
Author(s):  
Evrim Çeltek
Keyword(s):  
Cognitive Process ◽  
Information Sources ◽  
Multimedia System ◽  
Mobile Multimedia ◽  
Mobile Advertising ◽  
Communication Techniques ◽  
Interactive Entertainment ◽  
Game Format ◽  
And Behavior ◽  
The Impact

Information sources for business activities have changed greatly over the last decade principally as a result of the impact of latest media and technologies. The utility of written media, like guides and brochures has been questioned. Traditional communication techniques are decreasing effectiveness and marketers are seeking inventive application to draw in customer. Advergames are a kind of branded entertainment that features advertising messages, logos and trade character in a game format and mobile advergames use interactive mobile multimedia system to make interactive entertainment that advertises or promotes product or services by embedding brand messages within the game action. Therefore, the potential effects of interactive promotions like advergame and mobile advergame on tourist's higher cognitive process and behavior is also important. The aim of this study is to supply an understanding of the qualities and potentials of the mobile advergame as an advertising and promoting tool for the tourism business.

scholarly journals Exploring Passengers’ Travel Behaviors Based on Elaboration Likelihood Model under the Impact of Intelligent Bus Information

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Fan Wu ◽  
Xiaowei Hu ◽  
Shi An ◽  
Duo Zhang
Keyword(s):  
Travel Time ◽  
Significant Influence ◽  
Choice Behavior ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Time Of Arrival ◽  
Road Congestion ◽  
Likelihood Model ◽  
Types Of Information ◽  
The Impact

The ubiquitous intelligent transportation infrastructure in metropolitan cities has enabled bus passengers to access comprehensive (even real-time) bus information. However, the impact of different types of information on passenger behavior is still insufficiently understood. Combining with the theory of information processing path, this study partially fills this gap by adopting an elaboration likelihood model (ELM) suitable for explaining how the various types of intelligent bus information influence passengers’ choice behavior. Six types of intelligent bus information (information of bus lines, estimated travel time, estimated time of arrival, congestion inside bus, road congestion, and bus fare) are used as six independent variables, and passengers’ departure time, travel routes, and travel modes as dependent variables. Valid questionnaire assessments were collected from 285 participants at 4 bus stops equipped with intelligent bus system in Harbin, providing quantitative data to verify each hypothesis. The results show that six types of intelligent bus information to different degrees (significant influence, slight influence, and no significant influence) affect three types of passengers’ choice behaviors; the information of estimated travel time and that of road congestion are both significantly effective in all three types of choice behavior while bus fare has no significant influence. Meanwhile, other types of information have a significant or slight effect on certain behavior. The results of this study can be used to design more reasonable intelligent bus information provision strategies to meet passengers’ requirements.

scholarly journals Analysis of Emergency Evacuation Modal Choice Behavior with Spatial Indicators: Case Study in Xi’an, China

2019 ◽  
Vol 11 (24) ◽  
pp. 7023
Author(s):  
Zhihao Duan ◽  
Jinliang Xu ◽  
Han Ru ◽  
Yaping Dong ◽  
Xingliang Liu
Keyword(s):  
Choice Behavior ◽  
Multinomial Logit Model ◽  
Emergency Evacuation ◽  
Policy Makers ◽  
Effective Measure ◽  
Modal Choice ◽  
Emergency Events ◽  
Spatial Indicators ◽  
The Impact

To reduce the impact of a natural or man-made disaster, an evacuation is often implemented to transfer the population in the potentially impacted area to a safe zone. Evacuation is an effective measure for dealing with emergency events. This paper presents a multinomial logit model for modal choice behavior in a short-notice emergency evacuation, which incorporates spatial indicators into the utility function. The study examined the determinants of evacuees’ modal choice for three evacuation distances and analyzed determinants impacting the mechanism of the modal choice decision process. The data collected in Xi’an was used to provide empirical evidence for the relationship between spatial indicators and modal choice behavior. The findings of this study will help emergency planners and policy-makers develop strategies for evacuation planning and will enable a better understanding of emergency modal choice behaviors.

The impact of the household decision environment on fuel choice behavior

2014 ◽  
Vol 44 ◽  
pp. 236-247 ◽  
Author(s):  
Bianca van der Kroon ◽  
Roy Brouwer ◽  
Pieter J.H. van Beukering
Keyword(s):  
Choice Behavior ◽  
Household Decision ◽  
Decision Environment ◽  
The Impact
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