The influence of smart tourism applications on perceived destination image and behavioral intention: The moderating role of information search behavior

2021 ◽  
Vol 46 ◽  
pp. 476-487
Author(s):  
Pimtong Tavitiyaman ◽  
Hailin Qu ◽  
Wing-sze Lancy Tsang ◽  
Chin-wah Rachel Lam
2019 ◽  
Vol 59 (2) ◽  
pp. 267-280 ◽  
Author(s):  
Sangwon Park ◽  
Mina Woo ◽  
Juan L. Nicolau

The objective of this article is to analyze travel expenses across and within types. The empirical application examines the determinant factors of total expenses, controlling for potential endogeneity, and relies on quantile regression to analyze the effects of information search behavior on the distribution of total expenses as well as accommodation, shopping, food and beverages, and local transportation expenses. The role of information sources in predicting travel spending behaviors is a new dimension in the literature on expenses, and a sample of 48,113 travelers has led to the detection of effects of variables with relevant managerial implications (e.g., while official information centers show positive impacts at the upper levels of accommodation expenses, they present null effects at the highest levels of shopping expenses) as well as theoretical implications (special attention should be drawn to the variable length of stay, which, after being controlled by endogeneity, completely loses its significance).


2008 ◽  
Vol 9 (1) ◽  
pp. 59-90
Author(s):  
Vladimir Pashkevich ◽  
David Curry ◽  
James Kellaris ◽  
Norman Bruvold

The primary goal of this research is to enhance our understanding of the moderating role that culture-specific variables – individualism/ collectivism and culture context – play in shaping consumer intentions to use the Internet for product information search and shopping. Specifically, this research (a) operationalizes the concept of culture context by constructing an index with formative indicators, (b) develops reliable and valid scales for measuring constructs comprising the Theory of Planned Behavior (TPB), and (c) examines the boundary conditions and generalizability of the TPB in Internetmediated consumption settings. We show reliable support for the interaction between culture context, subjective norms and behavioral intention. Implications for marketing practices across cultures are discussed.


2018 ◽  
Vol 4 (3) ◽  
pp. 276-287
Author(s):  
Afred Suci ◽  
Satria Tri Nanda

Digital era has shifted the role and information search behavior of selecting university. This study aims to map the role of influencer and decision maker and so as to analyze millennial student’s information search behavior for private universities. Respondent consists of 200 new students in seven private universities located in Riau Province, Indonesia. Data analyzed by using descriptive and chi-square for non-parametric statistic. Study reveals that millennial students autonomously become either prime influencer or decision maker in selecting campus destination. The main information source for millennial students are digital platforms and their peer community. There is no significant relationship between student's background and role of influencer. Meanwhile, student’s area of origin and their working status have a significant relationship with the role of final decision making. On the contrary, parents’ domicile, previous high school, and choice of study department have no significant relationship with the role of final decision making. The most important information for private university applicants are the availability and completeness of campus facilities, detail of tuition fee, and information of scholarship opportunities.  


2020 ◽  
Vol 12 (8) ◽  
pp. 3245
Author(s):  
Woo-Hyuk Kim ◽  
Chunghee Lee ◽  
Sungsoo Kim

The purpose of this study is to explore the relationships between Hallyu, destination image, and behavioral intentions in light of the moderating effect of service quality. To that purpose, we established two objectives: to investigate relationships between Hallyu, destination image, and behavioral intentions and to examine how service quality at a destination affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, 223 of whom returned usable surveys that we subjected to structural analysis. The results revealed that there is a positive relationship between Hallyu and destination image and that destination image significantly influenced behavioral intention. Moreover, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists.


2020 ◽  
Vol 32 (3) ◽  
pp. 57-75
Author(s):  
Seung-Hee Cha ◽  
Si-Eun Kim ◽  
Hee-Ji Choi ◽  
Woo-Hyuk Kim

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