scholarly journals PERILAKU INFORMASI DAN PREFERENSI UNIVERSITAS PADA GENERASI MILENIAL

2018 ◽  
Vol 4 (3) ◽  
pp. 276-287
Author(s):  
Afred Suci ◽  
Satria Tri Nanda

Digital era has shifted the role and information search behavior of selecting university. This study aims to map the role of influencer and decision maker and so as to analyze millennial student’s information search behavior for private universities. Respondent consists of 200 new students in seven private universities located in Riau Province, Indonesia. Data analyzed by using descriptive and chi-square for non-parametric statistic. Study reveals that millennial students autonomously become either prime influencer or decision maker in selecting campus destination. The main information source for millennial students are digital platforms and their peer community. There is no significant relationship between student's background and role of influencer. Meanwhile, student’s area of origin and their working status have a significant relationship with the role of final decision making. On the contrary, parents’ domicile, previous high school, and choice of study department have no significant relationship with the role of final decision making. The most important information for private university applicants are the availability and completeness of campus facilities, detail of tuition fee, and information of scholarship opportunities.  

1966 ◽  
Vol 18 (2) ◽  
pp. 427-432 ◽  
Author(s):  
James M. Driscoll ◽  
Jerome J. Tognoli ◽  
John T. Lanzetta

Subjective uncertainty and information search behavior were examined as a function of response uncertainty ( H), estimated from the number and relative likelihood of responses elicited by tachistoscopically presented pictures. Both subjective uncertainty and search increased with H and S's information search correlated positively with reports of subjective uncertainty. The data suggest that: (a) subjective uncertainty (S.U.) and search behavior are related to uncertainty based on the number and relative strength of the responses elicited by a choice situation; magnitude estimates of S.U. and search increased with H, the weighted uncertainty of the individual competing choice tendencies; and (b) subjective uncertainty mediates predecisional information search behavior; the greater the magnitude of S.U. elicited by a problem, the more S searches.


2019 ◽  
Vol 59 (2) ◽  
pp. 267-280 ◽  
Author(s):  
Sangwon Park ◽  
Mina Woo ◽  
Juan L. Nicolau

The objective of this article is to analyze travel expenses across and within types. The empirical application examines the determinant factors of total expenses, controlling for potential endogeneity, and relies on quantile regression to analyze the effects of information search behavior on the distribution of total expenses as well as accommodation, shopping, food and beverages, and local transportation expenses. The role of information sources in predicting travel spending behaviors is a new dimension in the literature on expenses, and a sample of 48,113 travelers has led to the detection of effects of variables with relevant managerial implications (e.g., while official information centers show positive impacts at the upper levels of accommodation expenses, they present null effects at the highest levels of shopping expenses) as well as theoretical implications (special attention should be drawn to the variable length of stay, which, after being controlled by endogeneity, completely loses its significance).


Author(s):  
Lisa Bäulke ◽  
Carola Grunschel ◽  
Markus Dresel

AbstractStudent dropout can be conceptualized as a decision-making process, consisting of different phases. Based on previous literature on student dropout, decision-making, and action-phases, we proposed that the process of developing dropout intentions includes the following phases: non-fit perception, thoughts of quitting/changing, deliberation, information search, and a final decision. In the present cross-sectional study, we empirically investigated if the assumed phases can be distinguished from each other, if the phases follow the presumed order, and whether each phase is associated with certain characteristics. Furthermore, we considered a strict separation between quitting studies completely and changing a major. For this purpose, we analyzed data of N = 1005 students (average age of 23.0 years; 53% female; 47% male) from a German University. By using confirmatory factor analyses, we found the supposed factor structure for the different phases concerning both kinds of dropout, quitting studies, and changing majors. In each process, structural equation modelling indicated positive relations between adjoining phases. The factor values correlated to a substantial amount with an assortment of variables associated with student dropout. On a theoretical level, the conception of different phases of student dropout helps to get a better understanding of regulatory processes in the context of student dropout.


1989 ◽  
Vol 82 (5) ◽  
pp. 260-263 ◽  
Author(s):  
H J Sutherland ◽  
H A Llewellyn-Thomas ◽  
G A Lockwood ◽  
D L Tritchler ◽  
J E Till

The relationship between cancer patients’ desire for information and their preference for participation in decision making has been examined. Approximately 77% of the 52 patients reported that they had participated in decision making to the extent that they wished, while most of the remaining 23% would have preferred an opportunity to have greater input. Although many of the patients actively sought information, a majority preferred the physician to assume the role of the primary decision maker. Ethically, the disclosure of information has been assumed to be necessary for autonomous decision making. Nevertheless, the results of this study indicate that patients may actively seek information to satisfy an as yet unidentified aspect of psychological autonomy that does not necessarily include participation in decision making.


2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.


2014 ◽  
Vol 6 (3) ◽  
pp. 194-201 ◽  
Author(s):  
Asli Elif Aydin

The objective of this study is to determine whether sources of information consulted and the extent of information search differ between experiential and material purchases. For this purpose two experimental studies were conducted. It is demonstrated that moving along the experiential-material purchase continuum; consumers’ reliance on personal sources, especially personal independent sources intensifies towards experiential purchase pole and decreases towards material purchase pole. In addition, for material purchases; direct observation is preferred more compared to personal sources of information. Finally, it is revealed that the total amount of search is greater for experiential purchases than material purchases. The results suggest that experiential and material purchases require different types of search conduct due to their distinct natures.


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