scholarly journals The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context

2020 ◽  
Vol 5 (3) ◽  
pp. 191-199 ◽  
Author(s):  
Alireza Ghahtarani ◽  
Majid Sheikhmohammady ◽  
Mahdieh Rostami
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Knowledge Sharing ◽  
Purchase Intention ◽  
Social Commerce ◽  
The Impact

scholarly journals How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective

2019 ◽  
Vol 11 (8) ◽  
pp. 2423 ◽  
Author(s):  
Xicheng Yin ◽  
Hongwei Wang ◽  
Qiangwei Xia ◽  
Qican Gu
Keyword(s):  
Social Interaction ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Uncertainty Avoidance ◽  
Cultural Dimensions ◽  
Trust Building ◽  
Social Commerce ◽  
Cultural Perspective ◽  
Trust Mechanism ◽  
The Impact

In the context of social commerce, the influence of culture on consumers’ behavior and attitude is more significant. This paper empirically analyzes the influence of social interaction (perceived risk, trust, and intimacy) on consumers’ purchase intention in social commerce, and the antecedent effect of cultural dimensions (uncertainty avoidance and individualism/collectivism) on social interaction is also explored. Data were collected in China and France from consumers who had prior online shopping experience on social commerce websites. The results show that the impact of perceived risk on subsequent purchase intention in social commerce will be transferred by trust and intimacy to a certain extent. The intimacy between users contributes to trust-building, and both of their positive impacts on purchase intention would show distinct effects in different cultures. Besides, cultural dimensions are proved to have a significant effect on users’ social interaction. Although high uncertainty avoidance brings perceived risk, it can promote subsequent trust-building. These findings help provide managerial insights for social commerce community to establish effective trust mechanism in a multicultural context.

scholarly journals The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

2021 ◽  
Vol 14 (8) ◽  
pp. 1
Author(s):  
Yue Huang ◽  
Lu Suo
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Theoretical Perspective ◽  
Online Marketing ◽  
Three Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Shared Language ◽  
The Impact ◽  
Buying In

The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers' impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.

Trust in the Workplace: The Role of Social Interaction Diversity in the Community and in the Workplace

2015 ◽  
Vol 57 (2) ◽  
pp. 378-412 ◽  
Author(s):  
Victor Cui ◽  
Ilan Vertinsky ◽  
Sandra Robinson ◽  
Oana Branzei
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Social Interactions ◽  
Social Trust ◽  
Two Cultures ◽  
The Two Cultures ◽  
Collectivistic Cultures ◽  
Capital Development ◽  
The Impact

Extending the literature on social capital development in the community, this article examines the impact of diverse social interactions (in the community and the workplace) on the development of social trust in the workplace, and investigates whether their effects differ in individualistic and collectivistic cultures. Using survey data collected in Canada and China, the authors find that the diversity of one’s social interactions in the community is positively associated with one’s social trust in the workplace, and this relationship is not significantly different between the two cultures. Diversity of one’s social interactions in the workplace is also positively associated with one’s social trust in the workplace, though only in collectivistic cultures.

How to make a knowledge-sharing group: a group social capital perspective

2016 ◽  
Vol 45 (3) ◽  
pp. 523-538 ◽  
Author(s):  
Wei-Li Wu ◽  
Yi-Chih Lee
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Knowledge Sharing ◽  
Work Groups ◽  
Work Group ◽  
Task Interdependence ◽  
Group Level ◽  
Content Type ◽  
Group Trust ◽  
Group Social Capital

Purpose – Although the work group is the main context for knowledge exchange and combination in today’s organizations, few knowledge-sharing studies have been conducted at the group level. The purpose of this paper is to apply the concept of group social capital to determine how to promote knowledge sharing at the group level. The authors divided group social capital into two segments, conduits and resources, and argue that different group social capital conduits (i.e. work design in this study) lead to varied resources, which subsequently influence group knowledge sharing. Design/methodology/approach – In this study, group social capital conduits included social interaction and task interdependence, and group social capital resources included group trust and a supportive climate for knowledge sharing. The authors conducted a survey on work groups in the high-tech industry using a sample of 86 work groups. Findings – The results indicated that social interaction in a work group was positively related to group trust and that task interdependence was positively related to group trust and a supportive climate for knowledge sharing. Furthermore, group trust and a supportive climate for knowledge sharing were both found to have an influence on knowledge sharing. Originality/value – Applying the concept of group social capital, this paper is the first research to discuss how group social capital conduits and resources influence knowledge sharing. The results of this study lead us to a better understand the relationship between group social capital and knowledge sharing.

A Conceptual Proposition

2016 ◽  
pp. 1921-1934
Author(s):  
Ahmad Vazehi Ashtiani ◽  
Sharmila Jayasingam
Keyword(s):  
Social Capital ◽  
Literature Review ◽  
Communities Of Practice ◽  
Knowledge Sharing ◽  
Knowledge Based ◽  
Contextual Influence ◽  
Conceptual Paper ◽  
The Impact ◽  
The Relationship ◽  
Resource Based Theory

This conceptual paper proposes social capital as a possible moderator of the relationship between commonly identified knowledge sharing enablers in the literature and knowledge sharing (KS). A literature review was carried out to determine the contextual influence of the level of social capital within communities of practice (CoPs). Propositions were developed based on a review of past studies addressing KS enablers and KS. The literature review revealed that prior studies built on resource-based theory (RBT) and knowledge-based view of the firm (KBV) focused on organizational enablers of KS without any concern for the contextual influence such as the level of social capital of CoPs. Further analysis indicated that social capital could possibly moderate the impact of commonly identified KS enablers. These insights are presented as propositions in this conceptual paper. This paper addresses a gap in the area of KS. It questions the results of past studies and proposes the needs to consider the level of social capital when identifying appropriate KS enablers.

Social capital, knowledge sharing, work meaningfulness and creativity: evidence from the Pakistani pharmaceutical industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sabeen Hussain Bhatti ◽  
Dmitriy Vorobyev ◽  
Ramsha Zakariya ◽  
Michael Christofi
Keyword(s):  
Social Capital ◽  
Pharmaceutical Industry ◽  
Knowledge Sharing ◽  
Equation Modeling ◽  
Employee Creativity ◽  
Content Type ◽  
Organizational Social Capital ◽  
Work Meaningfulness ◽  
The Impact

PurposeAs an integral part of intellectual capital (IC), social capital (SC) has been studied as an asset crucial to social relationships among individuals and groups of individuals, which in turn have a significant impact on organizational performance outcomes. This study investigates the impact of organizational social capital (OSC) on employee creativity through the mediation role of knowledge sharing (KS) and moderation of work meaningfulness (WM).Design/methodology/approachThe authors base the analysis on employee-level data gathered via a cross-sectional survey designed for this study. The authors surveyed 217 employees of the pharmaceutical industry in Pakistan. The authors run a confirmatory factor analysis (CFA) and use structural equation modeling (SEM) and Hayes method to test the hypotheses.FindingsThe authors find that OSC positively affects employees’ willingness to share their knowledge with colleagues, which in turn has a positive effect on employee creativity (EC). The results also show that the relationship between social capital and knowledge sharing is moderated by work meaningfulness.Research limitations/implicationsThis study contributes to the IC in general and the SC literature in particular, by providing empirical evidence that shows how creativity could be a focal and pivotal performance outcome of organizational social capital through the moderated mediation roles of work meaningfulness and knowledge sharing.Originality/valueThe authors adopt the concept of SC from the organizational level to the individual level, examining how an individual's perception of organizational capital influences his or her creative behavior and exploring the role of KS and job meaningfulness (JM) in this relationship.

The impact of social capital and knowledge sharing intention on restaurants’ new product development

2020 ◽  
Vol 32 (10) ◽  
pp. 3271-3293
Author(s):  
Mesbahuddin Chowdhury ◽  
Girish Prayag ◽  
Vidya Patwardhan ◽  
Nischal Kumar
Keyword(s):  
Social Capital ◽  
Product Development ◽  
Knowledge Sharing ◽  
New Product Development ◽  
New Product ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Optimum Level ◽  
Content Type ◽  
The Impact

Purpose Using social capital theory, this study aims to investigate internal social capital (ISC) and external social capital (ESC) as determinants of knowledge sharing intention (KSI) and new product development (NPD) in high-end restaurants. Design/methodology/approach A theoretical model is developed and tested using data collected from 523 respondents (owners/proprietors, partners and managers) from high-end restaurants in Karnataka, India. Partial least square structural equation modeling is used to analyze the data. Findings The results suggest that ISC has a significant and positive influence on ESC. This highlights the important role of ISC in building ESC. While ISC has a positive relationship with KSI, ESC has no influence on KSI. KSI has a positive effect on NPD. Practical implications Restaurant managers and owners should invest time and resources in building ISC by nurturing relationships with employees and partners. Encouraging and rewarding collaborative behaviors internally will facilitate the development of external relationships. Results also suggest the existence of an optimum level of knowledge sharing with external partners in restaurants. Originality/value To the best of the authors’ knowledge, this is the first study to examine the relationship between ISC and ESC, and test the effects of both KSI and NPD in high-end restaurants.

Examining the influence of expatriates’ social capital and knowledge-sharing behavior on financial performance

2019 ◽  
Vol 28 (3) ◽  
pp. 557-577 ◽  
Author(s):  
Wann Yih Wu ◽  
Li Yueh Lee ◽  
That Thi Pham
Keyword(s):  
Social Capital ◽  
Customer Satisfaction ◽  
Financial Performance ◽  
Knowledge Sharing ◽  
Balanced Scorecard ◽  
Organizational Support ◽  
Content Type ◽  
Moderation Effect ◽  
Internal Process ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of expatriate’s social capital and knowledge sharing on multinational companies’ (MNCs) financial performance, with a specific focus on the influence of trust, commitment, organizational support and the four elements of balanced scorecard (BSC). Design/methodology/approach A quantitative questionnaire survey was conducted using expatriates of MNCs in Taiwan as the respondents. Findings Trust and organizational support are significant predictors of knowledge sharing and social capital, which further facilitate their influence on learning and growth, customer satisfaction, internal process improvement and financial performance of MNCs. Besides, social capital serves as an accelerate agent to promote the influence of trust on knowledge sharing, and customer satisfaction serves as a catalyst on the influence of learning and growth and internal process on a firms’ financial performance. Practical implications This study provides a clear articulation of the role of knowledge sharing on the financial performance and its moderation effect on the elements of BSC. Trust and organizational support are essential for knowledge sharing and expatriates’ social capital. The roles of social capital and knowledge sharing are critical for expatriates to be success in the overseas market places. Originality/value Since the evidences regarding expatriate performance rarely integrate the variables of social capital, knowledge sharing and BSC into a more comprehensive framework, the results of this study can be an important reference for academicians to do further validation. These results are also critical for practitioners to develop dispatching policies for the expatriates in the oversea market places.

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