scholarly journals The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

2021 ◽  
Vol 14 (8) ◽  
pp. 1
Author(s):  
Yue Huang ◽  
Lu Suo
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Theoretical Perspective ◽  
Online Marketing ◽  
Three Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Shared Language ◽  
The Impact ◽  
Buying In

The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers' impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.

The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce

2021 ◽  
Vol 115 ◽  
pp. 106178 ◽  
Author(s):  
Abaid Ullah Zafar ◽  
Jiangnan Qiu ◽  
Ying Li ◽  
Jingguo Wang ◽  
Mohsin Shahzad
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Social Commerce ◽  
Contextual Interactions ◽  
The Impact ◽  
Buying In

Trust in the Workplace: The Role of Social Interaction Diversity in the Community and in the Workplace

2015 ◽  
Vol 57 (2) ◽  
pp. 378-412 ◽  
Author(s):  
Victor Cui ◽  
Ilan Vertinsky ◽  
Sandra Robinson ◽  
Oana Branzei
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Social Interactions ◽  
Social Trust ◽  
Two Cultures ◽  
The Two Cultures ◽  
Collectivistic Cultures ◽  
Capital Development ◽  
The Impact

Extending the literature on social capital development in the community, this article examines the impact of diverse social interactions (in the community and the workplace) on the development of social trust in the workplace, and investigates whether their effects differ in individualistic and collectivistic cultures. Using survey data collected in Canada and China, the authors find that the diversity of one’s social interactions in the community is positively associated with one’s social trust in the workplace, and this relationship is not significantly different between the two cultures. Diversity of one’s social interactions in the workplace is also positively associated with one’s social trust in the workplace, though only in collectivistic cultures.

Exploring the nexus of social media influencers and consumer brand engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Man Lai Cheung ◽  
Wilson K.S. Leung ◽  
Morgan X. Yang ◽  
Kian Yeik Koay ◽  
Man Kit Chang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Seeking ◽  
Structural Equation ◽  
Motivational Factors ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Impact

PurposeGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.Design/methodology/approachA self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.FindingsThe results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.Practical implicationsThis study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.Originality/valueSMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.

Exploring the family effect on firm performance

2015 ◽  
Vol 21 (6) ◽  
pp. 898-917 ◽  
Author(s):  
Yosra Mani ◽  
Lassaad Lakhal
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Family Firms ◽  
Family Firm ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Capital Theory ◽  
Cognitive Dimension ◽  
Content Type ◽  
The Impact

Purpose – The purpose of this paper is to investigate how internal social capital – as a part of the familiness resources– affects family firm performance. The social capital theory states that internal social capital within family businesses is composed of three dimensions: the structural dimension, the relational dimension, and the cognitive dimension. The aim of the paper is to study the relationship between each dimension of internal social capital and family firm performance. Design/methodology/approach – The paper employs an empirical investigation which is based on a sample of 114 Tunisian family firms. Findings – Results demonstrate that the structural and relational dimensions are positively associated with financial and non-financial family firm’s performance. However, the cognitive dimension has a significant positive effect on financial performance but not on non-financial family firm performance. Originality/value – The proposed model aims to test the direct effect of internal social capital dimensions on financial and non-financial family firm’s performance. Besides, there is a lack of empirical evidence aiming at understanding the impact of structural, cognitive and relational social capital on the performance of family firms.

Online social capital: Understanding e-impulse buying in practice

2009 ◽  
Vol 16 (4) ◽  
pp. 320-328 ◽  
Author(s):  
Ronan de Kervenoael ◽  
D. Selcen O. Aykac ◽  
Mark Palmer
Keyword(s):  
Social Capital ◽  
Impulse Buying ◽  
Buying In

Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role

2014 ◽  
Vol 926-930 ◽  
pp. 4065-4068 ◽  
Author(s):  
Mei Hu ◽  
Xiang Bin Qin
Keyword(s):  
Time Pressure ◽  
Influencing Factor ◽  
Special Kind ◽  
Pressure Effects ◽  
Impulse Buying ◽  
Cognitive Closure ◽  
Need For Cognitive Closure ◽  
Intermediary Role ◽  
The Impact ◽  
Buying In

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

scholarly journals Effect of Social Capital on Firm Performance: An Empirical Study of Small Enterprises in Sri Lanka

2020 ◽  
Vol 16 ◽  
pp. 108-125
Author(s):  
Chandralatha Subasinghe Menike Lakse Mudiyanselage
Keyword(s):  
Social Capital ◽  
Sri Lanka ◽  
Structural Equation ◽  
Survey Design ◽  
Three Dimensions ◽  
Small Enterprises ◽  
Cross Sectional ◽  
Face To Face ◽  
The Social ◽  
The Impact

The purpose of this study is to examine the impact of social capital on the performance of Small Enterprises (SEs) in an emerging economy, Sri Lanka. The study adopts a survey design and cross-sectional data collected by administering 200 questionnaires conducting face to face interviews. The social capital was measured by three dimensions namely, structural, relational, and conative social capital. The data were analyzed using Partial Least Squares-Structural Equation Modelling. The results show that structural and cognitive social capital had a positive significant impact on the performance of SEs while relational social capital had demonstrated a negative statistically significant impact on the performance of SEs. This implies that the managers of SEs emphasize the social capital as a means to a source of finance and resources and access to business and market information by maintaining close ties with the stakeholders to achieve a competitive advantage. The findings will be useful for the owners/managers of SEs who should share their knowledge, opportunities, and resources with their suppliers, customers as well as employees of the organization such that they should try to share their goals and achieve success together with parties who are related and interested in the business.

scholarly journals Understanding trust on social networking sites among tertiary students: An empirical study in Ghana

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Nti Koranteng ◽  
Isaac Wiafe ◽  
Ferdinand Apietu Katsriku ◽  
Richard Apau
Keyword(s):  
Social Interaction ◽  
Social Networking ◽  
Social Networking Sites ◽  
Sem Analysis ◽  
Knowledge Gap ◽  
Social Commerce ◽  
Shared Language ◽  
User Trust ◽  
Significant Factors ◽  
Norm Of Reciprocity

User trust in social networking sites (SNS) has become an important issue in SNS discussions. This is because of its impact on knowledge sharing, social commerce, social interaction, among many others. However, information systems researchers have primarily explored the benefits of trust with little attention to its antecedents. In an attempt to address this knowledge gap, this study proposed a model that investigated the factors that promote trust among SNS users. Data was gathered from voluntary respondents using a questionnaire. A PLS-SEM analysis of 912 valid responses suggested that Norm of Reciprocity, Social Interaction Ties and Identification are significant factors that encourage Trust among SNS users. Shared Language was also identified to have impact on Norm of Reciprocity, Social Interaction Ties and Identification. The results of the study provide significant theoretical and practical contributions. They bridge the knowledge gap regarding the formation of Trust on SNS. The model evaluated explains 49.6% of the variance in Trust and thus suitable for analyzing the antecedents of Trust on SNS. Furthermore, with the significance of Identification, Social Interaction Ties and Norm of Reciprocity on Trust, SNS developers are tasked to offer SNS features that proliferate the formation of these factors as well as shared interpretations.

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