The role of eye fixation in memory enhancement under stress – An eye tracking study

2017 ◽  
Vol 140 ◽  
pp. 134-144 ◽  
Author(s):  
Nadja Herten ◽  
Tobias Otto ◽  
Oliver T. Wolf
Keyword(s):  
Eye Tracking ◽  
Memory Enhancement ◽  
Eye Fixation

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals Children do not overcome lexical biases where adults do: the role of the referential scene in garden-path recovery

2010 ◽  
Vol 38 (1) ◽  
pp. 222-234 ◽  
Author(s):  
EVAN KIDD ◽  
ANDREW J. STEWART ◽  
LUDOVICA SERRATRICE
Keyword(s):  
Eye Tracking ◽  
Sentence Processing ◽  
Test Sentence ◽  
Visual World ◽  
Garden Path ◽  
Initial Analysis ◽  
Adults And Children ◽  
Scene Information ◽  
Lexical Cues

ABSTRACTIn this paper we report on a visual world eye-tracking experiment that investigated the differing abilities of adults and children to use referential scene information during reanalysis to overcome lexical biases during sentence processing. The results showed that adults incorporated aspects of the referential scene into their parse as soon as it became apparent that a test sentence was syntactically ambiguous, suggesting they considered the two alternative analyses in parallel. In contrast, the children appeared not to reanalyze their initial analysis, even over shorter distances than have been investigated in prior research. We argue that this reflects the children's over-reliance on bottom-up, lexical cues to interpretation. The implications for the development of parsing routines are discussed.

The ethics of experimental research employing intrusive technologies in tourism: A collaborative ethnography perspective

2021 ◽  
pp. 146735842199389
Author(s):  
Aaron Tham ◽  
Vikki Schaffer ◽  
Laura Sinay
Keyword(s):  
Eye Tracking ◽  
Experimental Research ◽  
Experimental Setting ◽  
Approval Process ◽  
Dichotomous Outcome ◽  
Scant Attention ◽  
Tourism And Hospitality ◽  
Collaborative Ethnography

This study probes the ethics of intrusive technologies for experimental research in tourism, through the lens of collaborative ethnography. Amidst the increasing uptake of technology to assess participant responses, the role of ethics in an experimental setting has received scant attention in tourism and hospitality. While intrusive technologies such as eye tracking, skin sensors and neuroscience headgear become more ubiquitous, the ethical boundaries of using such equipment are increasingly blurred and inconsistently approved. Seeking convergence of ethics concerning intrusive technologies is complicated when framing political spaces, target audiences and management of data obtained. Rather than view the role of intrusive technologies as a dichotomous outcome of ethical or unethical approaches, this paper argues that ethics needs to be contextually embedded with increased collaboration and co-creation in the application preparation and approval process.

scholarly journals Role of glucocorticoid receptor-mediated mechanisms in cocaine memory enhancement

2017 ◽  
Vol 123 ◽  
pp. 349-358 ◽  
Author(s):  
S.J. Stringfield ◽  
J.A. Higginbotham ◽  
R. Wang ◽  
A.L. Berger ◽  
R.J. McLaughlin ◽  
...  
Keyword(s):  
Glucocorticoid Receptor ◽  
Memory Enhancement

scholarly journals Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study

2019 ◽  
Vol 32 (2) ◽  
pp. 161-179
Author(s):  
Patrícia Monteiro ◽  
João Guerreiro ◽  
Sandra Maria Correia Loureiro
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Monitoring Method ◽  
Content Type ◽  
Quality Perceptions ◽  
Consumption Situation ◽  
The Impact

Purpose Wine bottles compete for consumers’ attention in the shelf during the decisive moment of choice. This study aims to explore the role that visual attention to wine labels has on the purchase decision and the mediating role of quality perceptions and desire on such purchase behaviours. Wine awards and consumption situation are used as moderators.. Design/methodology/approach The study was conducted in Portugal and 36 individuals participated in a 2 × 2 within subjects design (awarded/not awarded × self-consumption/social-consumption). For each scenario, individuals’ attention, perceptions of quality, desire and purchase intentions were recorded. Findings Data from eye-tracking shows that, during the purchase process, the amount of attention given to a bottle is determinant of individuals’ purchase intentions, a relationship that increases in significance for bottles with awards and for when consumers are buying wine for a consumption situation involving a social environment. In addition, both quality perceptions and desire are confirmed to positively influence wines’ purchase intentions. Originality/value By using an eye monitoring method, this paper brings new insights into the wine industry by highlighting the impact that wines’ labels and different consumption situations have on individuals’ attention and purchase intention. Wine producers and retailers may benefit from the insights provided by the current study to refine their communication strategies by either highlighting product characteristics and pictorial elements, as it is the case of the awards, or communicating about their products for different consumption situations.

scholarly journals Eye Movements Enhance Recollection of Re-Imagined Negative Words: A Link between EMDR and Sire?

2017 ◽  
Vol 8 (4) ◽  
pp. 364-375 ◽  
Author(s):  
R. Hans Phaf
Keyword(s):  
Eye Movements ◽  
Eye Movement ◽  
Memory Effect ◽  
Effect Size ◽  
Memory Retrieval ◽  
Large Effect Size ◽  
Memory Enhancement ◽  
Eye Fixation ◽  
Memory Experiment ◽  
Negative Material

Do eye movements primarily affect emotion, as in Eye-Movement Desensitization and Reprocessing therapy (EMDR), or memory retrieval, as in Saccade-Induced Retrieval Enhancement (SIRE)? Despite growing confidence in the effectiveness of the former, the latter memory effect is sometimes not replicated. I argue here that the memory enhancement due to eye movements can be obtained, when conditions are made more similar to EMDR: a) participants are explicitly instructed to retrieve and re-imagine the memories during the eye movements, and b) emotionally negative material is involved. An exploratory memory experiment is presented that compares horizontal eye-movement and eye-fixation conditions. Mixed lists of positive, neutral, and negative words were studied and explicitly recollected during the eye manipulation. Results showed evidence for enhanced recollection due to eye movements, with a large effect size specifically for negative words. The crosstalk between these different domains may not only be helpful for gaining a better understanding of SIRE but also for improving the effectiveness of EMDR.

scholarly journals Exploring Translation and Interpreting Hybrids. The Case of Sight Translation

2009 ◽  
Vol 54 (3) ◽  
pp. 588-604 ◽  
Author(s):  
Barbara Dragsted ◽  
Inge Gorm Hansen
Keyword(s):  
Experimental Data ◽  
Comparative Study ◽  
Eye Tracking ◽  
Deliberate Practice ◽  
Data Sources ◽  
Output Rate ◽  
Quality Ratings ◽  
Output Quality ◽  
Practice Activity

Abstract This article reports on a comparative study of written translation and sight translation, drawing on experimental data combining keystroke logging, eye-tracking and quality ratings of spoken and written output produced by professional translators and interpreters. Major differences in output rate were observed when comparing oral and written modalities. Evaluation of the translation products showed that the lower output rate in the written condition was not justified by significantly higher quality in the written products. Observations from the combination of data sources point to fundamental behavioural differences between interpreters and translators. Overall, working in the oral modality seems to have a lot to offer in terms of saving time and effort without compromising the output quality, and there seems to be a case for increasing the role of oral translation in translator training, incorporating it as a deliberate practice activity.

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