BACKGROUND
Background: Tobacco and alcohol are the main risk factors for oral cancers, whose low survival rate is a public health problem. Health policies on a European scale (prevention campaign, modification of tobacco packaging) have therefore been launched to prevent and dissuade the population from the consequences of their consumption. Due to the increase in smoking among women and changes in sexual practices, the incidence of this disease is still too high. The evaluation of the research data of the population on the internet could make it possible to measure the impact and better guide these preventive measures.
OBJECTIVE
Objective: The objective of our study was to analyse the data on interest shown in oral cancers from several online databases, and to cross check that with the data on the introduction of public healthcare programmes in the EU.
METHODS
Methods: Search data collected from Google©, Wikipedia© and Twitter© users relating to oral cancers in the 28 countries of the EU between January 1st, 2004 and September 30th, 2018. Data on articles published in the press and the bibliometric analysis of scientific articles during the same period was analysed. The link between these results and the introduction of public health programmes in the EU over the same period was studied.
RESULTS
Results: Shock images and health warnings on cigarette packets have led to a significant increase in interest shown in oral cancers on the internet in 7 countries. The European Make Sense Campaign did not have any influence on internet searches, in contrast to campaigns on a national level. There was an asymmetry in the interest shown in oral cancers on the internet between those seeking to raise awareness (press, scientific community) and the general population (Wikipedia©, Twitter©) which was more likely to follow the news than look for precise medical information.
CONCLUSIONS
Conclusion: Our work highlights 7 areas of work around which oral cancer awareness in Europe should be refocused.
INTERNATIONAL REGISTERED REPORT
RR2-17243