Entrepreneurs’ use of internet and social media applications

2017 ◽  
Vol 41 (2) ◽  
pp. 120-139 ◽  
Author(s):  
Elizabeth A. Mack ◽  
Lisa Marie-Pierre ◽  
Kyle Redican
Keyword(s):  
Social Media ◽  
Use Of Internet ◽  
Media Applications ◽  
Internet And Social Media

scholarly journals Membership in the digital era

2020 ◽  
Vol 57 (1) ◽  
Author(s):  
Gabriella Scaramuzzino ◽  
Roberto Scaramuzzino
Keyword(s):  
Social Media ◽  
Trade Unions ◽  
New Technologies ◽  
Civil Society Organizations ◽  
Media Communication ◽  
Digital Era ◽  
Use Of Internet ◽  
Social Media Communication ◽  
Point Of Departure ◽  
Internet And Social Media

The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource, representativeness, and identity. It presents results from a qualitative study of two Swedish trade unions. The empirical data consists of documentation from websites and social media complemented by interviews with employees with knowledge about the unions’ Internet and social media communication. The results show that Swedish unions do not seem to be adapting to new technologies, rather using them as opportunities for strengthening and reviving membership without re-formulating its premises.

Influencing Customers Globally Through Unique Branding and Positioning Strategy

2019 ◽  
pp. 128-144
Author(s):  
Namrata Maheshwari
Keyword(s):  
Social Media ◽  
Global Market ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Positioning Strategy ◽  
Transportation Sector ◽  
Customized Products ◽  
Use Of Internet ◽  
Internet And Social Media

Uber has brought innovative changes in the transportation sector and popularized the online booking habits worldwide among customers. They introduced the use of internet and social media marketing to develop and position their brand. Within a decade, the customer's support has taken them into a secured place in global market. The customer's internet friendly behavior has supported the business, but simultaneously their unique marketing strategies also helped them in getting worldwide recognition. They provided customized products and services according to countries and customers' requirements. They offered drivers a partnership of the organisation which was a unique strategy and referrals and social media marketing strategies brought a new height to the business. The study covers the marketing, branding and positioning strategies of Uber and suggests a framework for better implementation of strategies.

scholarly journals Internet and Social Media use among Pharmacists in a state in Nigeria

2019 ◽  
Vol 9 (6) ◽  
pp. 95-101
Author(s):  
Valentine U Odili ◽  
Kingsley Chiedu Amibor ◽  
Angela Omoikhefue Obaseki
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Internet Use ◽  
The Internet ◽  
P Value ◽  
Community Practice ◽  
Keywords Internet ◽  
Chi Square Analysis ◽  
Use Of Internet ◽  
Internet And Social Media

Objectives: This study determined the use of internet and social media by pharmacists in Delta State as well as their experiences with the internet and patients. Method: This was achieved through the use of a 32 item, structured questionnaire, pretested and administered to 100 pharmacists attending the quarterly meeting of Pharmaceutical Society of Nigeria in Abraka, Delta State. Use of internet and social media were evaluated by Chi square analysis, using SPSS 20. At 95% confidence interval, a 2-tailed, P- value less than 0.05 was considered significant. Results:  Of 100 questionnaires administered, 81 were returned, giving a response rate of 81%. Majorities (29.6%) were aged 30-39 years, there were more males (54.3%) than females, one third (39.5%) had been in practice for 1-10 years. Nearly half (48.1%) were in community practice, more than half (56.8%) were practicing in Asaba. Majority (61.7%) used electronic communication for professional services; a quarter (27.2%) used email to communicate with their patients. Whatsapp was 3.5%, text messaging and Face book were 1.2% each. Significant differences were found in their online activities. Reasons for not communicating online included respondents not being computer literate (9.9%), irregular power supply in location (9.9%), lack of time (2.5%). Conclusion:  Internet use among respondents in the study area was poor, with those practicing in urban capital using the internet most. There is need to encourage greater internet use among pharmacists because of the obvious benefits to patient care. Keywords: Internet use, pharmacists, social media

scholarly journals Penggunaan Celebrity Endorsement Dalam Periklanan Online (BTS Sebagai Celebrity Endorser Perusahaan Fila)

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Syanaz Luthfina
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Celebrity Endorsement ◽  
Digital Era ◽  
The World ◽  
Online Advertisement ◽  
Celebrity Endorser ◽  
Use Of Internet ◽  
Celebrity Endorsers ◽  
Internet And Social Media

In this digital era marked by massive use of internet and social media in society, there is the importance of social media as a popular channel for companies to advertise their products. The rise of internet and social media shows the significance and promising business opportunities for online advertisement implementation. One way to advertise is through celebrity endorsers. Fila, a worldwide sportswear company, appointed BTS, the popular K-pop boyband, as their representative endorser. This research uses the theory of celebrity endorsement,social media, and online advertisement. The research design uses qualitative approach. For data collection this study relies on literature review and online observation. This study examineswhy BTS is a credible celebrity endorser, as well as the advantages and risks of having celebrity endorsers in social media and how it implemented in official social media accounts of Fila. Results shows that BTS appointed as an endorser because of their good image that represents Fila products, and BTS’ image as a boyband group that has enthusiasm, positivity, and written communication with fans it’s in harmony with Fila’svalue. Results also shows BTS is a credible endorser and able to personalize Fila products. BTS has the expertise, trust, as well as likability from their fans all over the world.

scholarly journals Overview of the ImageCLEF 2021: Multimedia Retrieval in Medical, Nature, Internet and Social Media Applications

2021 ◽  
pp. 345-370
Author(s):  
Bogdan Ionescu ◽  
Henning Müller ◽  
Renaud Péteri ◽  
Asma Ben Abacha ◽  
Mourad Sarrouti ◽  
...  
Keyword(s):  
Social Media ◽  
Multimedia Retrieval ◽  
Media Applications ◽  
Internet And Social Media

scholarly journals MediCare System – A social media platform for Iraq environment

2021 ◽  
Vol 12 (3) ◽  
pp. 3238-3249
Author(s):  
Sarmad Monadel Sabree Al-Gayar Et.al
Keyword(s):  
Social Media ◽  
Healthcare Providers ◽  
Asia Minor ◽  
System A ◽  
Area Of Interest ◽  
Healthcare Process ◽  
Media Platform ◽  
General Architecture ◽  
Use Of Internet ◽  
Media Applications

During the mobile technology's global expansion, the widespread use of internet-enabled smartphones on all countries and especially in Asia Minor/Iraqi community has increased dramatically, as mobile applications became a key area of interest among physicians and patients in this society. Also, there are applications available that help healthcare providers, but these applications have limited possibilities and don’t have communication, monitoring, or other functions of healthcare. Physicians and patients turn to social media applications in the healthcare process. If we speak about Asia Minor, especially Iraq there are very few applications and related research that facilitates electronic health. Therefore, due to the conditions and requirements of the Iraqi health environment a healthcare solution called "MediCare" system that provides a medical social platform that facilitates interaction between hospitals, clinics, physicians, and patients has been developed. In this paper we present the implementation of the MediCare system together with its general architecture.

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