Digital Communication in Organization for Millennial Employees: Need for Guidance from Direct Supervisors

Salah satu ciri generasi milenial adalah penggunaan teknologi ekstensif dalam kehidupan mereka, karena sejak lahir mereka sudah mengenal teknologi. Di dunia kerja, banyak perusahaan berupaya menyediakan sistem teknologi canggih, termasuk dalam komunikasi organisasi, untuk membuat karyawan milenial mereka lebih produktif dan loyal terhadap perusahaan. Penelitian ini bertujuan untuk mengeksplorasi pandangan karyawan milenial tentang bagaimana komunikasi digital bagi mereka serta kebutuhan komunikasi mereka di tempat kerja. Data penelitian diperoleh melalui dua sesi diskusi kelompok terarah dengan delapan belas karyawan milenial di salah satu perusahaan Badan Usaha Milik Negara. Analisis tema digunakan untuk mengidentifikasi aspek-aspek yang menonjol dalam diskusi kelompok terarah tersebut, berdasar pendekatan induktif. Hasil penelitian menunjukkan karyawan milenial berpandangan jumlah program aplikasi digital yang diberikan oleh perusahaan terlalu banyak, karena mereka hanya menggunakan satu hingga dua program yang dibutuhkan saja. Program lain yang disediakan hanya dimiliki untuk memenuhi kewajiban yang ditetapkan oleh manajemen tanpa pernah dimanfaatkan secara optimal. Di sisi lain karyawan milenial berpandangan mereka minim mendapatkan arahan dari atasan langsungnya. Mereka mengharapkan informasi yang tersedia secara digital dapat didiskusikan bersama dengan atasannya sehingga mereka mendapatkan arahan yang membantu mereka bekerja secara lebih efektif dan produktif. Mereka juga mengharapkan arahan dari atasannya terkait bagaimana mereka dapat meningkatkan kinerja dan arah pengembangan karirnya. Hasil penelitian ini menunjukkan peran penting komunikasi dari atasan dalam mengarahkan dan memotivasi karyawannya, melengkapi media komunikasi digital yang tersedia, Bentuk dan dinamika komunikasi dengan atasan yang sesuai dengan karakteristik kedua pihak dan bisa melengkapi komunikasi digital yang ada perlu digali lebih lanjut dalam penelitian berikutnya.

Fragmentation and Audience Activity on Video-on-Demand Platform: Netflix and the ‘Binge-watching’

One of digital transformation of television systems is an interactive service called video-on-demand (VOD). VOD provides full control to its users, by allowing viewers to enjoy, choose, store, and even download the desired audio-visual content anytime and through any electronic communication device. The presence of Netflix and other VOD service providers is transforming people's behavior patterns in watching television. People are beginning to switch to watching audiovisual content and episodes the same televisions or programs known as binge-watching through online streaming. This study focused on the concept of audiences’ activities based on Levy and Windahl’s typology model. The study also explored the motivation that was a part of uses and gratification theory. This new audience habit and motivation were explored by qualitative approach. The interview was conducted to the Netflix subscribers in Jakarta to discover the behavior activities and motivation of binge-watching. The thematic analysis was applied to analyze the process of fragmentation and audience activity that occurs in a very active new media society.

Glass ceiling pada Jurnalis Perempuan di Newsroom Media Online

The arrival of the internet has no doubt affected the media business. As of now, the amount of online media outnumbers print media. However, the presence of female journalists across online media newsrooms has not shown significance, especially in decision-making levels. This study examines female journalists working in online media. The glass ceiling theory is used in this study and coupled with the concept of jender and organizational communication. Phenomenology will be the methodology used to examine the journalists’ experience to reach the editorial leader level, editor, or assistant editor. The result of this study also showcases that media outlets with an equal amount of female and male journalists will have equal reporting duties and script editing regardless of jender. The tasks are adjusted to work schedules even with jender- related training programs given to anyone. Meanwhile, media outlets with more male journalists compared to female counterparts provide greater chances for male workers to reach the top level. Despite not annulling the chances for female journalists to reach decision-making levels. Female journalists who succeed in breaching this glass ceiling can do it by showing exceptional work performances. Female employees must be able to penetrate the patriarchal culture that still exists in several Indonesian media because the existence of female journalists provides balanced coverage regarding women.

Strategi Humas Badan Narkotika Nasional Jawa Barat dalam Mensosialisasikan Program Rehabilitasi

This study aimed to determine the Public Relations strategy of Badan Narkotika Nasional West Java Province in disseminating the rehabilitation program. This study discusses the rehabilitation programs socialization related to data collection, planning and programming, implementation, and evaluation. This study used a qualitative descriptive analysis method and the four-step public relations concept with a qualitative approach and constructivism paradigm. Data collection was carried out through interviews and observations. The results showed that the Public Relations strategy of BNN West Java Province in socializing the rehabilitation program was carried out by searching for data using survey methods, planning and programming by determining objectives, determining targets, determining messages and determining time, selecting implementers, and the use of media used, and evaluating with see success in socializing.

The Spotify Effect: Peranan Spotify for Artists dalam Industri Musik 4.0

Digitalization of music has been considered to give artists more damage from issues like piracy to artist’ royalties. Spotify claims their platform has the ability “to unlock the potential of human creativity— by giving a million creative artists the opportunity to live off their art”. Spotify has launched the app Spotify for Artists as a tool to let people in the music industry, not just musicians but also songwriter, producer, even manager, to manage their cultural contents in one platform while making revenues. Using the “Spotify Effect” concept from Vonderau (2019) and secondary data analysis, this research wants to explain the feature in Spotify for Artists that can be used to support musicians in industry 4.0. This study found that Spotify is a form of asynchronous CMC with features like direct upload, new release promotions, playlists, merchandising, tours, and statistics, that allow for interactivities between musicians and audiences.

Komunikasi Suportif Orang Tua: Konsep, Pengembangan, dan Validasi

Perceived supportive communication by adolescence and emerging adulthood influence how they develop their autonomy and independency and in the same time still have opportunity to gain support from their parents when they need it. The aim of this study is to develop instrument that measure perceived parents’ supportive communication by adolescence and emerging adulthood. The instrument development consists of three stages: 1) Focus group discussion (FGD) to find out the description of perceived parents’ supportive communication (35 respondents from three universities). The result of this stage is the items of the instrument; 2) Validity and Reliability testing (326 respondents of high school and university students). The result of this stage is the valid and reliable instrument; 3) Factor Analysis from 600 respondents. The result of this stage is the dimentions of the instrument; dan 4) Confirmatory Factor Analysis (CFA) from 1065 respondents. The result of this stage is the same as final result of the whole study, that is perceived parents’ supportive communication instrument, which consists of two dimentions (empathy and confidentiality).

Pendekatan Komunikasi Interpersonal dalam Pembangunan berdasarkan Perspektif Kultural (Studi Kasus : Pro-Kontra Pengembangan Pariwisata Pulau Meti di Kabupaten Halmahera Utara)

This article aims to describe the interpersonal communication approach for development based on the perspective of the Hibualamo culture forthe people of Meti Village in the case of the pros and cons of tourism development on Meti Island in North Halmahera Regency. The researchmethod used is qualitative with a case study approach. Meanwhile, the data collection technique used in-depth interviews, observation anddocument study. The results of this study indicate that the existence of the Tourism Industry in this case Meti Cottage on Meti Island canincrease regional investment and maintain environmental sustainability, but it has not been able to provide economic and social benefits for localcommunities because of the pros and cons. Culturally, the interpersonal communication approach plays an important role in the level of publicacceptance of increasing investment in the tourism industry. However, the conflict between the manager of the tourist attraction and thecommunity related to empowerment and resource use has resulted in a disintegration of interests for sustainable tourism.

Strategi Lobi dan Negosiasi Proses Legislasi Undang-undang Pemberatasan Tindak Pidana Terorisme

Lobby and negotiation in the legislation process need strategies to plan, persuade and advocate stakeholders to reach an agreement. This article aims to describe the strategies of lobby and negotiation in thelegislation process of the People’s Representative Council, particularly antiterrorism law. The antiterrorism law had been revised from the Law of the Republic of Indonesia Number 15 of 2003 concerning the change of the Government Regulation in Lieu of Law Number 1 of 2002 amending the Anti-Terrorism Act. The legislation process of antiterrorism law revision took two years and involved public debates on the pro cons issues. Qualitative data was collected by an in-depth interview from three informants. Based on thematicanalysis, three strategies of lobbying and negotiating was found; (1) compromising, (2) brainstorming, and (3) convincing. These strategies were used in the different pro cons issues in the legislation process. Moreover, the strategies succeed to drive the agreement on the antiterrorism law enactment.

Penggunaan Celebrity Endorsement Dalam Periklanan Online (BTS Sebagai Celebrity Endorser Perusahaan Fila)

In this digital era marked by massive use of internet and social media in society, there is the importance of social media as a popular channel for companies to advertise their products. The rise of internet and social media shows the significance and promising business opportunities for online advertisement implementation. One way to advertise is through celebrity endorsers. Fila, a worldwide sportswear company, appointed BTS, the popular K-pop boyband, as their representative endorser. This research uses the theory of celebrity endorsement,social media, and online advertisement. The research design uses qualitative approach. For data collection this study relies on literature review and online observation. This study examineswhy BTS is a credible celebrity endorser, as well as the advantages and risks of having celebrity endorsers in social media and how it implemented in official social media accounts of Fila. Results shows that BTS appointed as an endorser because of their good image that represents Fila products, and BTS’ image as a boyband group that has enthusiasm, positivity, and written communication with fans it’s in harmony with Fila’svalue. Results also shows BTS is a credible endorser and able to personalize Fila products. BTS has the expertise, trust, as well as likability from their fans all over the world.

Peran Media Sosial Instagram dalam Mendukung Program Komunikasi Pemasaran Samakta Guest House

The development of internet-based communication technology has had a major impact on communication functions, one of which is in the marketing communication function. Social media becomes a very reliable technology feature for business entities such as companies in carrying out marketing communications and achieving marketing objectives, namely sales and profits. Samakta Guest House as one of the lodging accommodation business practitioners began to adopt social media in order to support its marketing communication program. Through this research, the researcher intends to observe the understanding and basic technical skills of the Samakta Guest House’s marcomm officer regarding the concept of social media-based marketing communication. This study will use the qualitative indepth interview and observation method to understand the Samakta Gueset House marketing communication management phenomena, and then using literature study based on the concept of integrated marketing communication, new media in particularly social media Instagram (IG). The findings of this research are expected to contribute to the understanding of Samakta Guest House Management regarding the skills of utilizing social media, specifically Instagram. Thus, from their understanding of the concept of marketing communication, in the future the management will be increasingly capable to manage various social media contents to support the achievement of sales profits for the company.