How Do Business Models Shape Online Communities?

2022 ◽  
pp. 194-212
Keyword(s):  
Online Communities ◽  
Business Models

scholarly journals Grasping the business value of online communities

2017 ◽  
Vol 30 (3) ◽  
pp. 396-416 ◽  
Author(s):  
Zilia Iskoujina ◽  
Malgorzata Ciesielska ◽  
Joanne Roberts ◽  
Feng Li
Keyword(s):  
Literature Review ◽  
Online Communities ◽  
Business Models ◽  
Content Type ◽  
Academic Paper ◽  
Long Run ◽  
Financial Benefits ◽  
Sustainable Value ◽  
Potential Benefits ◽  
Business And Management

Purpose The purpose of this paper is to investigate the definitions, dimensions, and classifications of online communities together with their potential to produce value for business. Those value options are then discussed in the context of empirical vignettes showing examples of business models focussed on one of the two potential benefits coming from online communities – clear financial gains and intangible long-run returns. Design/methodology/approach This paper uses systematic literature review method. In total, 67 academic paper in the area of business and management were chosen for the analysis. Findings The literature review shows multitude of online communities definitions and classifications, but hardly any comprehensive attempt to map the phenomena in full. This paper is looking into recognising potential revenue streams from online businesses and other non-financial benefits that can be combined to create strong and sustainable value proposition. Originality/value Drawing on the literature reviewed a novel categorisation of the commercial opportunities offered by the online communities is presented. These opportunities are discussed in a context of business model design.

scholarly journals Understanding the Internet Pitchfork Mob: Internal Revolutionary Activity in Self-Regulated Online Communities

2020 ◽  
Author(s):  
CO McRae ◽  
Jean-Gregoire Bernard ◽  
Jocelyn Cranefield
Keyword(s):  
Social Movements ◽  
Online Communities ◽  
Online Community ◽  
Business Models ◽  
The Internet ◽  
Voluntary Contributions ◽  
Digital Activism ◽  
Preliminary Model ◽  
Key Events ◽  
Value Relations

© 2016 University of Wollongong, Faculty of Business. All rights reserved. Research into organised online protest typically focuses on how digital activism empowers social movements. But what if an online community is rebelling against its platform owners? This study seeks to identify the trajectory of internally focused revolutionary activity in self-regulated online communities. Based on an analysis of three cases (Reddit, 2015; Mozilla, 2014, and Skyrim, 2015) it identifies six stages of revolution: incident, reaction, mobilization, action, negotiation, and a return to ‘normality’ with a new power equilibrium. For each stage, key events, relations between the community and platform managers, and the ways in which power is enacted through online means, are identified. This preliminary model for online community revolution offers potential for further work that has diagnostic, predictive and ameliorative value. Relations with online communities are of significant value in an era in which many platform-related business models are reliant on voluntary contributions of self-regulating online communities.

scholarly journals Understanding the Internet Pitchfork Mob: Internal Revolutionary Activity in Self-Regulated Online Communities

2020 ◽  
Author(s):  
CO McRae ◽  
Jean-Gregoire Bernard ◽  
Jocelyn Cranefield
Keyword(s):  
Social Movements ◽  
Online Communities ◽  
Online Community ◽  
Business Models ◽  
The Internet ◽  
Voluntary Contributions ◽  
Digital Activism ◽  
Preliminary Model ◽  
Key Events ◽  
Value Relations

© 2016 University of Wollongong, Faculty of Business. All rights reserved. Research into organised online protest typically focuses on how digital activism empowers social movements. But what if an online community is rebelling against its platform owners? This study seeks to identify the trajectory of internally focused revolutionary activity in self-regulated online communities. Based on an analysis of three cases (Reddit, 2015; Mozilla, 2014, and Skyrim, 2015) it identifies six stages of revolution: incident, reaction, mobilization, action, negotiation, and a return to ‘normality’ with a new power equilibrium. For each stage, key events, relations between the community and platform managers, and the ways in which power is enacted through online means, are identified. This preliminary model for online community revolution offers potential for further work that has diagnostic, predictive and ameliorative value. Relations with online communities are of significant value in an era in which many platform-related business models are reliant on voluntary contributions of self-regulating online communities.

scholarly journals Social Networking and Transnational Capitalism

2011 ◽  
Vol 9 (2) ◽  
pp. 689-701 ◽  
Author(s):  
David Kreps
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Business Models ◽  
Social Dynamics ◽  
The Internet ◽  
The Social ◽  
Business As Usual ◽  
Social Behaviours

Social Networking Sites (SNS) have become a key component of users’ experience of the internet.  Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for.  This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.

scholarly journals Social Networking and Transnational Capitalism

2011 ◽  
Vol 9 (2) ◽  
pp. 689-701
Author(s):  
David Kreps
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Business Models ◽  
Social Dynamics ◽  
The Internet ◽  
The Social ◽  
Business As Usual ◽  
Social Behaviours

Social Networking Sites (SNS) have become a key component of users’ experience of the internet.  Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for.  This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.

An old friend is better than two new ones? Approaches to market research in the context of digital transformation for the antitrust laws enforcement

2020 ◽  
pp. 37-55 ◽  
Author(s):  
A. E. Shastitko ◽  
O. A. Markova
Keyword(s):  
Business Models ◽  
Rapid Development ◽  
Digital Transformation ◽  
Market Definition ◽  
Type I ◽  
Type Ii ◽  
Digital Platforms ◽  
Advantages And Disadvantages ◽  
Pass Through ◽  
Type Ii Errors

Digital transformation has led to changes in business models of traditional players in the existing markets. What is more, new entrants and new markets appeared, in particular platforms and multisided markets. The emergence and rapid development of platforms are caused primarily by the existence of so called indirect network externalities. Regarding to this, a question arises of whether the existing instruments of competition law enforcement and market analysis are still relevant when analyzing markets with digital platforms? This paper aims at discussing advantages and disadvantages of using various tools to define markets with platforms. In particular, we define the features of the SSNIP test when being applyed to markets with platforms. Furthermore, we analyze adjustment in tests for platform market definition in terms of possible type I and type II errors. All in all, it turns out that to reduce the likelihood of type I and type II errors while applying market definition technique to markets with platforms one should consider the type of platform analyzed: transaction platforms without pass-through and non-transaction matching platforms should be tackled as players in a multisided market, whereas non-transaction platforms should be analyzed as players in several interrelated markets. However, if the platform is allowed to adjust prices, there emerges additional challenge that the regulator and companies may manipulate the results of SSNIP test by applying different models of competition.

Pelatihan Business Plan pada UMKM di Desa Koto Rendah Kecamatan Siulak Kabupaten Kerinci

2020 ◽  
Vol 2 (3) ◽  
pp. 129-132
Author(s):  
Musnaini Musnaini ◽  
Besse Wediawati ◽  
Zulfina Adriani ◽  
Rts Ratnawati ◽  
Dessy Elliyana
Keyword(s):  
Business Models ◽  
Joint Venture ◽  
Business Plan ◽  
Agricultural Products ◽  
Knowledge And Skills ◽  
Business Plans ◽  
Medium Enterprises

Usaha Mikro Kecil Menengah (UMKM) yang berada di Desa Koto rendah, Kecamatan Siulak, Kabupaten Kerinci adalah bentuk Kelompok Usaha Bersama (KUBE) dari ibu-ibu rumah tangga yang mempunyai usaha bisnis dalam kuliner, pembibitan, pengolahan hasil pertanian dan perkebunan sekitar yang mereka miliki maupun penduduk setempat. Kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan dan keterampilan mengenai kemampuan untuk melakukan perencanaan bisnis (Business Plan). Selain itu, untuk memberikan peningkatan keterampilan dalam merencanakan bisnis menggunakan bisnis model. Metode yang akan digunakan untuk mencapai tujuan tersebut adalah dengan pelatihan dan pendampingan membuat rencana bisnis dalam lembar kerja bisnis model canvas.Kata Kunci : UMKM, KUBE Business PlanABSTRACTSmall and Medium Enterprises (MSMEs) located in Koto low Village, Siulak Sub-District, Kerinci Regency is a form of Joint Venture Group (KUBE) of housewives who have business ventures in culinary, nursery, processing of agricultural products and plantations. This devotional activity is to improve knowledge and skills regarding the ability to making a Business Plan. In addition, to provide improved skills in businesses plan using business models. The method that will be used to achieve that goal is by training and mentoring business plans in canvas model business worksheets.Kata Kunci : UMKM, KUBE Business Plan

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