scholarly journals Behavioral intention of receiving COVID-19 vaccination, social media exposures, and peer discussions in China

2021 ◽  
pp. 1-33
Author(s):  
Sitong Luo ◽  
Meiqi Xin ◽  
Suhua Wang ◽  
Junfeng Zhao ◽  
Guohua Zhang ◽  
...  
Keyword(s):  
Social Media ◽  
Behavioral Intention ◽  
Peer Discussions

How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chunli Ji ◽  
Susana Mieiro ◽  
Guihai Huang
Keyword(s):  
Social Media ◽  
Behavioral Intention ◽  
Marketing Research ◽  
Research Field ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Interactive Marketing ◽  
Media Dependency ◽  
Content Type ◽  
Social Media Advertising

PurposeSocial media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.Design/methodology/approachThe authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.FindingsThis study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.Practical implicationsThe casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.Originality/valueThis study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

2016 ◽  
Vol 10 (4) ◽  
pp. 412-431 ◽  
Author(s):  
Tat Huei Cham ◽  
Yet Mee Lim ◽  
Nai Chiek Aik ◽  
Alexander Guan Meng Tay
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Behavioral Intention ◽  
Word Of Mouth ◽  
Medical Tourism ◽  
Brand Image ◽  
Equation Modeling ◽  
Measurement Scales ◽  
Content Type ◽  
Perceived Service Quality

Purpose Medical tourism is growing rapidly in the recent years in various Asian countries. The success of the hospitals engaged in medical tourism largely depends on their abilities in maintaining the repeating customers and to attract new customers. Hence, the purpose of this study is to examine the impacts of word-of-mouth and social media on hospital brand image. It also attempts to examine the relationships between brand image, perceived service quality, patient satisfaction and behavioral intention. Design/methodology/approach A questionnaire survey was used to collect data from 386 medical tourists to test the proposed model. All the measurement scales adopted in this study were adapted from the existing literature. The data collected in this study were analyzed using both SPSS and structural equation modeling approach via AMOS. Findings The findings from the structural analysis indicated that both word-of-mouth and hospital-generated social media have a significant impact on brand image. Hospital brand image positively influences medical tourists’ perception of service quality, and their perceived service quality is significantly related to their satisfaction, which in turn, leads to their behavioral intention. Originality/value This study is one of the few studies that considers the importance of hospital’s brand image in influencing medical tourists’ perceptions on the quality of healthcare services that they experienced during their medical trips. This research study also raises the significance of word-of-mouth communication and social media that influence hospitals’ brand image, which has been neglected by many studies.

scholarly journals Characterizing Consumer Behavior in Leveraging Social Media for E-Patient and Health-Related Activities

2019 ◽  
Vol 16 (18) ◽  
pp. 3348 ◽  
Author(s):  
Ira Puspitasari ◽  
Alia Firdauzy
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Healthcare Management ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Healthcare Needs ◽  
Health Related

The emergence of e-patients has encouraged consumers, people who are non-medical experts, to be more engaged in healthcare needs by utilizing online sources via social media. However, the nature of social media and regulation issues have caused concerns for the reliability and validity of the shared information. These phenomena shape consumers behavior in leveraging social media for e-patient activities. This study investigates consumer behavior using an integrated model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Protection Motivation Theory (PMT). The data collected from the participants (N = 312) was analyzed using partial least square structural equation modelling. The results showed that behavioral intention to use social media for e-patient activities was significantly affected by performance expectancy, effort expectancy, perceived severity, perceived susceptibility, and response efficacy; and that behavioral intention corresponded positively to usage intention. In addition, the results also indicate that the intention to use social media for health-related purposes is driven by awareness of preventing health problems and attempts to reduce the risk of developing an illness. Based on findings, this study recommends strategies and initiatives to optimize social media for promoting a healthy lifestyle and educating society about public health and healthcare management.

scholarly journals The Influence of Perceived Trust on the Relationship Between Image Interactive Technology and Behavioral Intention Associated with Online Purchase of Goods in Malang City

2021 ◽  
pp. 213-220
Author(s):  
Syarif Hidayatullah ◽  
Harianto Respati ◽  
Ahmad Farhan ◽  
Ike Kusdyah Rachmawati ◽  
Eko Aristanto
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Interactive Technology ◽  
Perceived Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Relationship

The high potential for growth in the digital economy through e-commerce has penetrated various aspects of business life. This research focused on image interactive technology because using animation and image design through social media can provide an attractive nuance to the viewer and generate more trust. The sale of goods online requires an active and attractive nuance of content so that customers are happy and choose online sales media as a convenient online shopping medium. This research was conducted in Malang City, East Java, with a sample of 190 respondents, all of whom have transacted online or bought their necessities online. The data were analysed through path analysis and hypothesis testing. The results demonstrate that image interactive technology influences perceived trust and behavioral intention, either directly or indirectly. Keywords: (IIT) Image Interactive Technology, behavioral intention, perceived trust, online

scholarly journals Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 12 (5) ◽  
pp. 1747 ◽  
Author(s):  
Ngoc Anh Bui ◽  
Kiattipoom Kiatkawsin
Keyword(s):  
Social Media ◽  
High Risk ◽  
Behavioral Intention ◽  
Predictive Ability ◽  
Subjective Norms ◽  
Extended Model ◽  
Past Behavior ◽  
Adventure Tourism ◽  
New Variables ◽  
Goal Directed Behavior

Although adventure tourism is divided into two subgroups based on the level of risk, most previous research has not made a distinction in their research. However, due to the high risk, skills, experience, and physical condition required of participants, hard adventure tourism should be studied separately from soft tourism activities. Thus, this study investigates the antecedents influencing hard adventure tourists’ visit intention by adopting the model of goal-directed behavior. Furthermore, two new variables, social media consumption and hardy tourism knowledge, were added to improve the model’s predictive ability. Using 441 Vietnamese hard adventure tourists as research samples, the results have shown the conceptual model to be robust and effective in explaining behavioral intention. Generally, the results were consistent with previous research. However, subjective norms, negative anticipated emotion, and frequency of past behavior produced unexpected results.

scholarly journals Social Media in Greek K-12 education: A research model that explores teachers’ behavioral intention

2016 ◽  
Vol 12 (2) ◽  
pp. 90 ◽  
Author(s):  
Babis Georgakainas ◽  
Panagiotis Zaharias
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Behavioral Intention ◽  
Empirical Work ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Online Social Media ◽  
K 12

During the last decade we have witnessed a rapid growth of Web 2.0 technologies and especially the so-called online social media. Many people, from every age group but especially teenagers, participate in online communities, making new friends and exhibiting themselves and their interests in a huge international audience. It is extremely important for educational practitioners and researchers to successfully incorporate the dynamics of web 2.0 and social media in their practices. This is especially true for the teachers of K-12 education. The main aim of this study is to examine the factors that may affect teachers’ behavioral intention to use social media in their classes. Very little is known from teachers’ perspective and empirical work isvery limited, especially from Southern European countries. This research was setup inorder to develop and test a seven-factor model to explain the Greek teachers’behavioral intention to use social media in their classes. Findings reveal thatExperience, Perceived Usefulness and Trialability have a significant impact whileSubjective Norms and Perceived Ease of Use have a more weak impact on teacher’s behavioral intention.

scholarly journals Social media and sport consumption: the effect of team identification on attitude and behavioral intention

2020 ◽  
Vol 9 (2) ◽  
pp. 199-213
Author(s):  
Mohammad Salari ◽  
Mohammad Mazyari
Keyword(s):  
Social Media ◽  
Behavioral Intention ◽  
Team Identification ◽  
Sport Consumption

Objetivo do estudo: O objetivo deste estudo foi investigar o efeito de atributo semelhante com a equipe sobre atitudes em relação às mídias sociais e intenções comportamentais baseadas nas mídias sociais.Metodologia / Abordagem: Este é um estudo de pesquisa. A população estatística inclui estudantes de educação física e ciências do esporte da Universidade de Teerã, no Irã. Finalmente, 185 questionários foram devolvidos e analisados. Atributo semelhante com a equipe utilizando o questionário do Heer and et al (2011), Atitudes em relação às mídias sociais usando os questionários Cretti‎ (2015) e Lin et al. (2009) e intenções comportamentais usando o questionário do Phonthanukitithaworn e Sellitto (2017), foram medidas. Além disso, a validade de face dos questionários foi confirmada pelos professores de gestão esportiva. Para análise dos dados, foram utilizados modelagem de equações estruturais e o programa do SmartPLS.Originalidade / Relevância: Este estudo foi necessário devido à falta de um estudo parecido que examina o uso das mídias sociais no campo do esporte por estudantes no Irã. Além disso, a relação entre essas variáveis ainda não foi estudada.Principais resultados: Os resultados mostraram que a atributo semelhante com a equipe tem um efeito positivo e significativo nas atitudes em relação às mídias sociais e nas intenções comportamentais baseadas nas mídias sociais. Além disso, atitudes em relação às mídias sociais têm um efeito positivo e significativo nas intenções comportamentais baseadas nas mídias sociais.Contribuições teóricas / Metodológicas: Para aumentar as intenções comportamentais baseadas nas mídias sociais no campo do esporte, é necessário prestar atenção a atributo smelhante da equipe e à atitude em relação às mídias sociais.

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