scholarly journals State-Branded Programs and Consumer Preference for Locally Grown Produce

2011 ◽  
Vol 40 (1) ◽  
pp. 20-32 ◽  
Author(s):  
William E. Nganje ◽  
Renée Shaw Hughner ◽  
Nicholas E. Lee
Keyword(s):  
Food Safety ◽  
Food Supply ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Stated Preference ◽  
Consumer Preference ◽  
Consumer Value ◽  
Locally Grown ◽  
Full Factorial ◽  
Different Levels

Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no such incidence in recent history. A full factorial design was used to implement the choice experiment, with each commodity having four identical attributes varying at different levels. Findings reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots. This difference highlights consumers’ perceptions of “locally grown” as an indicator of safety in their food supply. Findings have important implications with respect to providing consumer value and point to differentiated positioning strategies for state-branded produce.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

An Integrated LoRa-Based IoT Platform Serving Smart Farming and Agro-Logistics

2022 ◽  
pp. 132-158
Author(s):  
Nikos Tsotsolas ◽  
Faidon Komisopoulos ◽  
Philip Papadopoulos ◽  
Eleni Koutsouraki
Keyword(s):  
Supply Chain ◽  
Food Safety ◽  
Value Chain ◽  
Food Supply ◽  
Holistic Approach ◽  
Open Architecture ◽  
Food Supply Chain ◽  
Smart Farming ◽  
Aims And Scope ◽  
Different Levels

The value chain of agri-food is radically changed due the fact that consumers, as well as various players in the agro-logistics chain, seek for increased and trustful food safety. Given the specific characteristics of the agri-food supply chain, having numerous origin points, several aggregations hubs at different levels and then again numerous points of sales, the need of a holistic approach in collecting, forwarding and interpreting data in an interoperable way is a dire need. In this chapter, the authors present the architecture of the traceability platform KalaΘosTM and its IoT management module called, GP CoreIoTTM. The KalaΘos infrastructure includes a network of sensors devices at farms, equipment, trucks, aggregation, processing, and logistics facilities, connected to a network of LoRa gateways. Its open architecture focuses on semantic and syntactic interoperability approaches for joint exploitation of data collected and managed by other systems with similar aims and scope.

scholarly journals Effects of Consumer Preferences on Environmentally Friendly Tomatoes in Myanmar

2019 ◽  
Vol 11 (13) ◽  
pp. 29
Author(s):  
Myo Sabai Aye ◽  
Yoshifumi Takahashi ◽  
Mitsuyasu Yabe
Keyword(s):  
Food Safety ◽  
Production Systems ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Farming Systems ◽  
Consumer Preference ◽  
Market Place ◽  
Safety Issues ◽  
Certification Programs ◽  
Chemical Inputs

Environmentally and economically sustainable agricultural production systems are crucial to conserve natural resources and the environment as well as to protect human health. In recent years, Myanmar, one of the agricultural-resource-rich developing countries, is confronting land degradation, environmental pollution, and food safety issues due to intensive agricultural methods that use high dosages of agro-chemical inputs. Myanmar environmental farming systems and the market for environmentally certified products are still under developed. Determining consumers’ preferences and willingness to pay for environmentally certified products are vitally important to develop safe food markets. In this study, the choice experiment method was applied to examine consumer preference and the potential demand for environmentally friendly tomatoes. Using a sructured questionnaire in face to face interviews, the study collected information from 332 consumers in 8 supermarkets, and 4 open markets in Yangon city. Our results informed that most of the respondents in both markets have a positive WTP for an increase in each attribute. The supermarket respondents paid attentions to food safety labels, and it had the highest MWTP 2067.170 MMK (1.53 USD) relative to the other attributes. Our results suggest that policymakers and producers must enhance consumers’ knowledge of what is an eco-product and how to differentiate it in the market place and emphasize the improvement of food safety certification programs.

scholarly journals Analyzing Consumer Preferences for Credence Attributes of Fish and Fishery Products in Davao City, Philippines

2021 ◽  
Vol 18 (1) ◽  
pp. 84-103
Author(s):  
Miko Mariz C. Castro ◽  
◽  
Isabelita M. Pabuayon ◽  
Salvador P. Catelo ◽  
Jose V. Camacho, Jr. ◽  
...  
Keyword(s):  
Food Safety ◽  
Environmental Sustainability ◽  
Consumer Preferences ◽  
Multinomial Logistic Regression ◽  
Consumer Preference ◽  
Traceability System ◽  
Safety Certification ◽  
Credence Attributes ◽  
Fishery Products ◽  
Fish And Fishery Products

Fish remains among the essential diet components in a typical Filipino household. As fish consumption rises, the manner of how it is caught is in question as it affects the quality of the fish. This study aims to analyze the importance of the two credence attributes of environmental sustainability and food safety in fish and fishery products in Davao City, Philippines. Conjoint analysis was used to analyze consumer preference by estimating the consumer’s utility function. From the preference model, the relative importance of the considered attributes in descending order are food safety certification, sustainability practice information, and extent of good animal welfare for target and non-target species. Three major segments of seafood consumers (N = 300) were clustered in terms of policy preferences. These are consumers who preferred policies on food safety certification and traceability system (77%), consumers who preferred policies regarding food safety certification and environmental sustainability certification (16%), and consumers who highly preferred only food safety certification (7%). Using multinomial logistic regression, the factors affecting preferences were found to be average price per kilogram for capture fishery products, barangay (i.e., village) classification, household size, retail outlet choice, sex, frequency of buying, beliefs and practices regarding environmental sustainability and environmental concerns, age, years of education, and frequency of buying fish. The study showed the potential of environmental sustainability and food safety attributes in influencing the purchasing decisions of the consumers.

scholarly journals Do Consumer’s Green Preference and the Reference Price Effect Improve Green Innovation? A Theoretical Model Using the Food Supply Chain as a Case

2019 ◽  
Vol 16 (24) ◽  
pp. 5007 ◽  
Author(s):  
Jianhong He ◽  
Yaling Lei ◽  
Xiao Fu
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Cost Sharing ◽  
Reference Price ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Price Effect ◽  
Green Innovation ◽  
Food Supply Chain ◽  
Improvement Effect

Today, complex consumer purchase decisions affect company revolution, especially that dealing with environmental (green) innovation. Consumer preferences and pricing could interact in influencing green innovation. This situation is especially vital in industries that are characterized with many safety concerns that urge collaborative development between consumers and companies, such as the food industry. The aim of this paper is to explore the influence of the change in consumer preference characteristics on the green innovation efforts of the food supply chain, introducing the green preference of consumers and the reference price effect. A differential game model of green innovation in the food supply chain is constructed in this paper and solved. It was found that the change in consumer preference characteristics is an important factor to motivate supply chain members to make green innovation efforts. With the enhancement of consumer preference characteristics, the Pareto improvement effect of cost-sharing contracts on the profits of supply chain enterprises is clearer. Further, manufacturers can stimulate suppliers’ green innovation efforts through cost-sharing contracts. When the marginal profit ratio of food supply chain members reaches a certain threshold, the incentive effect of this cost-sharing contract is more significant, and it is more likely to realize the optimal profit of the food supply chain.

scholarly journals Consumer Demand for Circular Products: Identifying Customer Segments in the Circular Economy

2021 ◽  
Vol 13 (22) ◽  
pp. 12348
Author(s):  
Robert H. W. Boyer ◽  
Agnieszka D. Hunka ◽  
Katherine A. Whalen
Keyword(s):  
Product Design ◽  
Mobile Phones ◽  
Circular Economy ◽  
Choice Experiment ◽  
Business Models ◽  
Consumer Demand ◽  
Consumer Preferences ◽  
Consumer Electronics ◽  
Battery Life ◽  
Different Levels

Understanding consumer preferences in the circular economy can help producers develop profitable strategies, lowering the risk involved in transitioning to circular business models and circular product design. This study uses a choice experiment to identify customer segments for mobile phones and robot vacuum cleaners at different levels of circularity. The experiment observes how a product’s theoretical Circular Economy Score (ranging from 0 to 100) influences consumer preferences as compared to other product attributes like price, appearance, warranty, battery life, reseller type, or ease of repair. Drawing from 800 UK respondents, the results indicate the presence of three customer segments that are sensitive to a product’s Circular Economy Score, including two that appear willing to purchase recirculated items and one that expresses a preference against them. The results offer initial evidence that a market for recirculated consumer electronics exists and that circularity labeling is a marketable option. The results also present a strong rationale for further research that probes a greater variety of products and contexts.

scholarly journals Consumer preferences for the quality characteristics of sorghum grain in Eastern Uganda: A choice experiment approach

1970 ◽  
Vol 29 (4) ◽  
pp. 497-512
Author(s):  
K.M. Kakuru ◽  
F. Bagamba ◽  
P. Okori
Keyword(s):  
Grain Size ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Sweet Taste ◽  
Quality Attributes ◽  
Quality Characteristics ◽  
Implicit Prices ◽  
Eastern Uganda

Sorghum (Sorghum bicolor) is an important staple food crop for millions of food insecure people in the Semi-Arid Tropics. However, the crop has not been fully exploited due to undesirable consumer characteristics. The objective of this study was to identify quality characteristics that consumers of sorghum prefer so as to increase its consumption in Uganda. Quality in this study was evaluated based on four sensory characteristics of atapa (atapa is a local name for sorghum paste in Eastern Uganda): colour, aroma, taste and texture; and grain size. A choice experiment was conducted to analyse consumer preferences for quality characteristics of atapa. The discrete choices obtained from the choice experiment were analysed using Mixed Logit models fitted in preference- and willingness to pay-space. Results revealed that sweet taste, good aroma, elastic texture and big grain size had positive effects on the consumer preference. In terms of magnitude, sweet taste had the largest effect on consumer preference followed by aroma. Grain size was important because consumers believed that the bigger the size, the more the flour that would be obtained after milling. None of the colours was found to be important; instead respondents associate the existing colours of different varieties with their known texture, taste and aroma. There were also significant positive implicit prices for the preferred (non-colour) attributes, implying that consumers were willing to pay a price premium for sweet taste, good aroma, elastic texture and big grain size. The highest premium would be paid for sweet taste (US$ 0.69) followed by good aroma (US$ 0.39). We also evaluated five hypothetical varieties (1, 2, 3, 4 and 5) based on the implicit prices of the individual attributes that constitute the varieties. We found out that varieties with a good taste, good aroma, elastic texture and big grain size had larger total willingness to pay values than those missing any of these attributes. We conclude that sweet taste and aroma and elastic texture are the most important quality attributes of atapa. Thus, we recommend to sorghum breeders to consider these quality attributes in their breeding programmes if consumption of sorghum-based foods is to increase.

scholarly journals Organic or Local? Investigating Consumer Preference for Fresh Produce Using a Choice Experiment with Real Economic Incentives

HortScience ◽  
2009 ◽  
Vol 44 (2) ◽  
pp. 366-371 ◽  
Author(s):  
Chengyan Yue ◽  
Cindy Tong
Keyword(s):  
Choice Experiment ◽  
Fresh Produce ◽  
Consumer Preference ◽  
Economic Incentives ◽  
Method Choice ◽  
Marketing Segmentation ◽  
Hypothetical Experiment ◽  
The Difference ◽  
Organically Grown ◽  
Locally Grown

Determining consumers' preferences and willingness to pay (WTP) for organically grown and locally grown fresh produce is very important for stakeholders because it helps them figure out what type of fresh produce to grow and sell, what to emphasize in marketing efforts, and what are reasonable prices to charge. However, the literature that studies and compares consumers' preference and WTP for both organically and locally grown fresh produce is sparse. The objective of this study was to investigate consumers' WTP for organically grown and locally grown fresh produce and the marketing segmentation of these two types of produce. We combined a hypothetical experiment and nonhypothetical choice mechanism to investigate consumers' WTP for the attributes organic, local, and organic plus local for fresh produce. We found that when real products were used in the hypothetical experiment, the hypothetical bias (the difference between what people say they will pay and what they would actually pay) was not high. We found that consumers' WTP for the organic attribute was about the same as their WTP for the local attribute. Consumers' sociodemographics affected their choice between organically grown and locally grown produce. Furthermore, we found that consumers patronized different retail venues to purchase fresh produce with different attributes. The findings of the research have great importance for fresh produce stakeholders to make correct production and marketing decisions; the findings also contribute to experimental method choice in consumers' WTP research.

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