scholarly journals Consumer preferences for the quality characteristics of sorghum grain in Eastern Uganda: A choice experiment approach

1970 ◽  
Vol 29 (4) ◽  
pp. 497-512
Author(s):  
K.M. Kakuru ◽  
F. Bagamba ◽  
P. Okori
Keyword(s):  
Grain Size ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Sweet Taste ◽  
Quality Attributes ◽  
Quality Characteristics ◽  
Implicit Prices ◽  
Eastern Uganda

Sorghum (Sorghum bicolor) is an important staple food crop for millions of food insecure people in the Semi-Arid Tropics. However, the crop has not been fully exploited due to undesirable consumer characteristics. The objective of this study was to identify quality characteristics that consumers of sorghum prefer so as to increase its consumption in Uganda. Quality in this study was evaluated based on four sensory characteristics of atapa (atapa is a local name for sorghum paste in Eastern Uganda): colour, aroma, taste and texture; and grain size. A choice experiment was conducted to analyse consumer preferences for quality characteristics of atapa. The discrete choices obtained from the choice experiment were analysed using Mixed Logit models fitted in preference- and willingness to pay-space. Results revealed that sweet taste, good aroma, elastic texture and big grain size had positive effects on the consumer preference. In terms of magnitude, sweet taste had the largest effect on consumer preference followed by aroma. Grain size was important because consumers believed that the bigger the size, the more the flour that would be obtained after milling. None of the colours was found to be important; instead respondents associate the existing colours of different varieties with their known texture, taste and aroma. There were also significant positive implicit prices for the preferred (non-colour) attributes, implying that consumers were willing to pay a price premium for sweet taste, good aroma, elastic texture and big grain size. The highest premium would be paid for sweet taste (US$ 0.69) followed by good aroma (US$ 0.39). We also evaluated five hypothetical varieties (1, 2, 3, 4 and 5) based on the implicit prices of the individual attributes that constitute the varieties. We found out that varieties with a good taste, good aroma, elastic texture and big grain size had larger total willingness to pay values than those missing any of these attributes. We conclude that sweet taste and aroma and elastic texture are the most important quality attributes of atapa. Thus, we recommend to sorghum breeders to consider these quality attributes in their breeding programmes if consumption of sorghum-based foods is to increase.

scholarly journals Preferences in ‘Jalapeño’ Pepper Attributes: A Choice Study in Mexico

Foods ◽  
2021 ◽  
Vol 10 (12) ◽  
pp. 3111
Author(s):  
Blanca Isabel Sánchez-Toledano ◽  
Venancio Cuevas-Reyes ◽  
Zein Kallas ◽  
Jorge A. Zegbe
Keyword(s):  
Willingness To Pay ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Quality Attributes ◽  
Added Value ◽  
Grocery Stores ◽  
Face To Face ◽  
Agronomic Management ◽  
Experiment Method

Background: According to Mexican growers of ‘Jalapeño’ peppers, its commercialization is the primary limitation. Thus, consumer knowledge is critical to develop added-value strategies. The objective of this study was to identify ‘Jalapeño’ quality attributes to determine consumer preferences and willingness to pay, based on socioeconomic characteristics. Methods: A nationwide face-to-face survey was carried out using the discrete choice experiment method. The survey included 1200 consumers stratified by gender, age and region. Results: Heterogeneity analysis using the probabilistic segmentation model revealed three types of consumers: A price-sensitive segment, non-demanding consumers without specific preferences and selective consumers with a preference shifted toward specific ‘Jalapeño’ characteristics. Thus, detail-oriented producers must compete through price strategies, based on the marketplace (markets on wheels, grocery stores, or supermarkets) and through some quality attributes preferred by selective consumers. Therefore, results suggest that farmers should grow the correct varieties with appropriate agronomic management to cope consumer preferences. Conclusions: This paper contributes to the growing body of the ‘Jalapeño’ literature by explicitly investigating consumer preferences and willingness to pay for them.

scholarly journals A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

2018 ◽  
Vol 48 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Qiushuo Yu ◽  
Ben Campbell ◽  
Yizao Liu ◽  
Jiff Martin
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Online Survey ◽  
Risk Mitigation ◽  
Consumer Preference ◽  
Community Supported Agriculture ◽  
Organic Products

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals State-Branded Programs and Consumer Preference for Locally Grown Produce

2011 ◽  
Vol 40 (1) ◽  
pp. 20-32 ◽  
Author(s):  
William E. Nganje ◽  
Renée Shaw Hughner ◽  
Nicholas E. Lee
Keyword(s):  
Food Safety ◽  
Food Supply ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Stated Preference ◽  
Consumer Preference ◽  
Consumer Value ◽  
Locally Grown ◽  
Full Factorial ◽  
Different Levels

Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no such incidence in recent history. A full factorial design was used to implement the choice experiment, with each commodity having four identical attributes varying at different levels. Findings reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots. This difference highlights consumers’ perceptions of “locally grown” as an indicator of safety in their food supply. Findings have important implications with respect to providing consumer value and point to differentiated positioning strategies for state-branded produce.

scholarly journals Consumer Preference Level on Cinnamomum burmanii Tea with Analytic Hierarchy Process Method

2018 ◽  
Vol 4 (1) ◽  
pp. 8-16
Author(s):  
Yulia Citra ◽  
Susi Susi ◽  
Hisyam Musthafa Al Hakim
Keyword(s):  
Analytic Hierarchy Process ◽  
Consumer Preferences ◽  
Food Additives ◽  
Consumer Preference ◽  
Sweet Taste ◽  
Ahp Method ◽  
Analytic Hierarchy ◽  
Functional Value ◽  
Material Information ◽  
Hierarchy Process

Cinnamon is one of the popular ingredients used as food additives or nonfood. Cinnamon has smells fragrant and sweet taste, it can be used as additional ingredient for tea bag  production. Tea with additional cinnamon is one of product innovation of tea bag for increase functional value of tea. The purpose of this research is to know consumer preferences level of cinnamon tea based on internal attribute (colour, taste, and scent) and external attribute (packaging design, packaging material, information label, size and content of packaging) using Analytic Hierarchy Process (AHP) method. The result of consumer preferences of cinnamon tea based on Analitic Hierarchy Process (AHP) method as primary alternative for internal attribute based on color, taste, and smell is 2:1 formulation of ratio tea powder and cinnamon powder. The primary alternative of external attribute based on design, material, information label, size of packaging is prototype C (carton packaging).

scholarly journals Ecolabeling to Improve Product Quality and Reduce Environmental Impact: A Choice Experiment With Vegetable Farmers in Thailand

2022 ◽  
Vol 5 ◽  
Author(s):  
Suwanna Praneetvatakul ◽  
Kampanat Vijitsrikamol ◽  
Pepijn Schreinemachers
Keyword(s):  
Environmental Impact ◽  
Willingness To Pay ◽  
Pest Management ◽  
Human Health ◽  
Choice Experiment ◽  
Management Practices ◽  
Consumer Preferences ◽  
Vegetable Farmers ◽  
Quality Aspects ◽  
Wide Range

The overuse of agricultural pesticides creates high costs to ecosystems and human health. One important reason for overuse is that markets in lower-income countries do not sufficiently differentiate agricultural produce based on quality aspects, making it difficult for consumers to select safe produce. Ecolabeling is a voluntary method of certification to gain consumer trust by differentiating produce based on environmental impact. Most studies have looked at consumer preferences for ecolabels, but the preferences of producers to adopt such labels have received much less attention. This paper aims to explore farmers' choice preference for ecolabels, safe pest management methods, human health, and the environment using a choice experiment. We sampled 303 vegetable farmers from three peri-urban provinces of Bangkok, Thailand, namely Ratchaburi, Nakhon Pathom and Pathum Thani provinces. Attributes of pest management methods and outcomes included farm ecosystems, human health, ecolabels, market opportunities, training in integrated pest management, and additional farm cost. A mixed logit model was employed to quantify the effect of each attribute on farmers' preference and marginal willingness to pay for each attribute. The data show high levels of pesticide use in vegetable production as farmers try to protect their investment from a wide range of pests and diseases. Alternative control methods are not widely available and are used in an ad-hoc manner to complement pesticides rather than substitute them. Farmers' willingness to pay for an ecolabel was 222 US$/ha/crop. However, ecolabeling had a lower priority than most other attributes. We conclude that there is a need to promote alternative pest management practices alongside ecolabels to reduce the environmental impact of vegetable farming in peri-urban areas in Thailand.

scholarly journals Analisis Preferensi Konsumen terhadap Produk Gula Aren Di Kecamatan Awayan Kabupaten Balangan

2017 ◽  
Vol 7 (2) ◽  
pp. 556-564
Author(s):  
Yudhi Harianto ◽  
Nurul Wahdah
Keyword(s):  
Data Collection ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Sweet Taste ◽  
Primary Data ◽  
Medium Size ◽  
Chi Square ◽  
Traditional Markets ◽  
Palm Sugar ◽  
Chi Square Analysis

            This study aims to examine the attributes of palm sugar which is the preference or preference of consumers in making decisions to purchase palm sugar in traditional markets in the District of Awayan, Balangan Regency. This research was conducted in traditional markets in Awayan District, Balangan Regency, namely Awayan Market and Bihara Market. The basic method of research used is a qualitative descriptive method and the method of data collection using the interview method. Data collection was carried out from May to August 2017. Determination of the study sample using lottery simple random sampling method with a sample size of 50 people. The types of data used are primary data and secondary data. The analytical tool used is Chi-Square analysis. The results of the Chi-Square analysis showed that all variables of palm sugar were significantly different at the 95% confidence level. This means that consumer preference for palm sugar in traditional markets in Awayan District, Balangan Regency is not the same or there are differences in consumer preferences for palm sugar and all attributes included in consumer preferences. Palm sugar which is the preference of consumers in the traditional market of Awayan Subdistrict, Balangan Regency is palm sugar which has a brown color, sweet taste, medium size, plastic packaging and prices range from Rp. 16,000.00 - Rp. 18,000.00 per kg.

THE APPROACH FOR QOS BASED WEB SERVICE SELECTION WITH USER’S PREFERENCES

2020 ◽  
pp. 19-27
Author(s):  
Polska Olga ◽  
◽  
Kudermetov Ravil ◽  
Shkarupylo Vadym ◽  
◽  
...  
Keyword(s):  
Service Quality ◽  
Web Service ◽  
Consumer Preferences ◽  
Service Selection ◽  
Multicriteria Decision Making ◽  
Quality Attributes ◽  
Quality Characteristics ◽  
Web Service Selection ◽  
Reasonable Choice ◽  
The Web

This paper is devoted to applying the LSP method for Web service selection based on quality characteristics and the user’s preferences. The purpose of this work is to develop an approach for the Web service selection, which, based on a reasonable choice of Web service quality attributes and the use of the LSP method, allows for a deeper consideration of consumer preferences. The efficiency the LSP method for QoS-based Web service selection is conformed. The novelty of this work is that the LSP method was fully used for QoS-based Web service selection in comparison to the publications authors are aware of. Keywords: Web service, quality attributes, LSP method, aggregation framework, multicriteria decision-making method.

scholarly journals Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study

2017 ◽  
Vol 15 (3) ◽  
pp. e0114 ◽  
Author(s):  
Engjell Skreli ◽  
Drini Imami ◽  
Catherine Chan-Halbrendt ◽  
Maurizio Canavari ◽  
Edvin Zhllima ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Organic Food ◽  
Product Attributes ◽  
Agriculture Sector ◽  
Production Type ◽  
Conjoint Choice ◽  
Conjoint Choice Experiment

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.

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