scholarly journals Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace

2021 ◽  
Vol 316 ◽  
pp. 01013
Author(s):  
Heri Akhmadi ◽  
Zahra Fuadia Qurrotu Aini ◽  
Aprila Saffana ◽  
Dedi Runanto
Keyword(s):  
Purchase Intention ◽  
Consumer Behaviour ◽  
Food Product ◽  
Food Products ◽  
Spearman Correlation ◽  
Cooking Oil ◽  
Online Marketplace ◽  
Online Purchase ◽  
Consumer Purchase Intention ◽  
Purchasing Behaviour

Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 pandemic. A 5-point Likert scale, Rank Spearman correlation and multiple linear regression were used to explore purchasing behaviour, factors that are correlated with and influence consumer purchasing behaviour of food products during the pandemic. The results showed that there was a slightly increase in the monthly purchasing activity of food products during the pandemic which was dominated by cooking oil and beverage products with an average purchase value of IDR 250,000 to IDR 500,000. Furthermore, compatibility and usability variable are proven to have a strong correlation and have a positive and significant effect on consumer purchase intention of food products during the Covid-19 pandemic.

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Paradigm ◽  
2021 ◽  
Vol 25 (2) ◽  
pp. 161-180
Author(s):  
Indrajit Ghosal ◽  
Bikram Prasad ◽  
Mukti Prakash Behera ◽  
Atul Kumar
Keyword(s):  
Cluster Analysis ◽  
Rural Areas ◽  
Purchase Intention ◽  
Consumer Behaviour ◽  
Value Addition ◽  
Empirical Survey ◽  
Economic Stratification ◽  
Online Purchase ◽  
Growth Opportunity ◽  
System Resilience

E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarcity of resource across the colours of socio-economic stratification of India. A detailed investigation of social, cultural, behavioural norms along with effect of socio-cultural regions has been investigated to strengthen the research. The method of cluster analysis has been used to segment the consumers into homogeneous subsets. The implied findings of this research will help the digital entrepreneurs to know their target consumers. Through cluster analysis, six clusters have been identified and they are named as, (a) Advanced changers; (b) Price sensitive; (c) Enthusiasts; (d) Realistic and logical; (e) Conservatives; (f) Unconcerned. The outcomes of this research can help the strategy managers and intrapreneurs to make informed decisions. This study can be of value addition for startups, digital entrepreneurs to start their own business through online shopping portals. The extracted results can help the marketing managers to know about the specific attributes of the consumers of rural areas which will lead to framing strategy according to market design, market space and marketplace.

scholarly journals The consumer’s motivation towards online purchase intention of chicken meat during the Covid-19 pandemic

2021 ◽  
Vol 306 ◽  
pp. 02040
Author(s):  
Silvia Dewi Sagita Andik ◽  
Arief Daryanto ◽  
Pria Sembada
Keyword(s):  
Purchase Intention ◽  
Consumer Behaviour ◽  
Food System ◽  
Chicken Meat ◽  
Online Purchase ◽  
Corona Virus ◽  
Data Survey ◽  
Normal Food

The extent of the Corona virus or Covid-19 in various countries, including in Indonesia, has impacted numerous sectors. The Covid-19 pandemic will have potentially caused changes to the normal food system for chicken meat commodities in Indonesia. Among them is a shift in consumer behaviour in getting access to chicken meat. Consumers’ online purchase intention is seen as an appropriate alternative during the pandemic, especially for consumers in the red zones. This study was conducted to analyse factors that impact online purchase intention on Chicken meat during the pandemic. This research uses data survey of 316 consumers in Jakarta, Bogor, Depok (Red zone areas). The analysis used is SEM using AMOS software. The results show that there are situation impact and hedonic influence towards online purchase intention of the chicken meat during the pandemic. We provide recommendation for companies on how to address consumers purchase motives.

scholarly journals The Brand Effect: A Case Study in Taiwan Second-Hand Smartfhone Market

2021 ◽  
Vol 10 (1-2) ◽  
pp. 30-42
Author(s):  
Guan-Yuan Wang
Keyword(s):  
Machine Learning ◽  
Life Cycle ◽  
Purchase Intention ◽  
Brand Preference ◽  
Learning Models ◽  
Consumer Purchase Intention ◽  
Purchasing Behaviour ◽  
Brand Effect ◽  
Machine Learning Models

Abstract Since the smartphone market is an oligopoly market structure, consumer purchase intention is usually driven by brand preference. This research analyses the customer-to-customer market of second-hand smartphones, pointing out how the brand factor affects the consumers’ purchasing behaviour. It is found that the recovery value and life cycle of Apple smartphones are higher and longer than those of other brands. Moreover, the recovery value of other brand smartphones is significantly driven by the debut date of the Apple smartphones, implicitly forming a consumption cycle. In addition, through machine learning models, the predictability for the recovery value is able to reach 93.55%.

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

2021 ◽  
pp. 097226292097798
Author(s):  
Subburaj Alagarsamy ◽  
Sangeeta Mehrolia ◽  
Sonia Mathew
Keyword(s):  
Purchase Intention ◽  
Consumer Behaviour ◽  
Cognitive Theory ◽  
Food Products ◽  
Consumer Attitudes ◽  
Sustainable Food ◽  
Green Consumption ◽  
Green Consumers ◽  
Sustainable Logistics ◽  
Consumption Values

The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area. Confirmatory factor analysis and structural equation modelling were used to test the hypotheses. The results showed that green consumption values and consumer attitudes towards sustainable food logistics either directly or indirectly influence green purchase intention and environmentally conscious behaviour towards food products. The main contribution of this study is the identification of new multidimensional constructs which can be used to measure green consumer attitude in terms of sustainable food logistics practices in the Indian context. These findings will empower managers and future researchers to understand how sustainable food logistics practices can create green consumer attitudes. They will also assist food production companies to identify possible opportunities, developments and other benefits they can derive from following sustainable food logistics practices.

scholarly journals Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU

2021 ◽  
Vol 232 ◽  
pp. 02015
Author(s):  
Heri Akhmadi ◽  
Suryo Pratolo
Keyword(s):  
Business Model ◽  
Descriptive Analysis ◽  
Food Product ◽  
Food Products ◽  
Online Marketing ◽  
Community Based ◽  
Online Marketplace ◽  
Demand Pull ◽  
Community Ties ◽  
Product Marketing

Online food marketing through a marketplace platform has been a trend in today’s food product marketing, especially with the COVID-19 pandemic that has increased food product purchases through online platforms. Bedukmutu is an online marketplace platform developed by Universitas Muhammadiyah Yogyakarta (UMY) that provides food product transactions and other products and services. This paper investigated the Bedukmutu marketplace business model in the marketing of food products and how far the Muhammadiyah community ties influence the consumers. Descriptive analysis, website observation, and in-depth interviews with Bedukmutu stakeholders were utilized to explore the extent of online food product marketing practices in this marketplace. The results revealed several key factors in the Bedukmutu business model on food products marketing, including entrepreneurship as a value proposition with the consumer to consumer e-commerce (C2C) model and Muhammadiyah network as a key partner in market development. The offered food products vary from fresh to processed food originating from traders within students, employees and Muhammadiyah community networks. The implementation of purchasing incentives in measuring the performance of UMY employees is one of the motivations for consumer demand (demand-pull) apart from the affiliation factor with Muhammadiyah organizations (community-based).

scholarly journals DETERMINANTS OF CONSUMER PURCHASE INTENTION OF HALAL MEAT IN KANO-NIGERIA: A CONCEPTUAL PAPER

2020 ◽  
Vol 6 ◽  
pp. 40-48
Author(s):  
Sulaiman Yahya ◽  
Shaizatulaqma Kamalul Ariffin
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Empirical Studies ◽  
Meat Product ◽  
Food Products ◽  
Product Knowledge ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Consumer Purchase Intention ◽  
Halal Food

The trend in the consumption of halal food products is experiencing a daily increase, as a result of the fact that the demand of halal food products is becoming higher and higher from consumers worldwide due to its safety, hygiene and quality. Even though the issue of the demand of halal food products has been widely highlighted in some existing halal literature, the determining factors influencing consumer purchase intention of halal meat product in Kano-Nigeria is yet to be discussed well in the current literature. This concept paper will discuss factors such as attitude, subjective norm, perceived behavioural control, product knowledge, product trust, celebrity endorsement, religiosity, and personal norm as an extension of the theory of planned behaviour (TPB) in the current complex food trade scenario. Cross-sectional quantitative survey approach will be used as the method of this study, using a self-administered questionnaire to collect the data. 500 questionnaires will be distributed within the total population frame of 9 million people living in Kano. The research findings can provide valuable insights for halal meat retailers on influencing factors that affect consumer's intention to consume and purchase from them. The findings of this study will enrich existing literature on halal meat product as well as broaden and deepen the theory of planned behaviour. It may also contribute towards necessary policy changes surrounding the halal meat market in Kano-Nigeria. Empirical studies by future researchers can be employed to test the relationship between the factors and also uncover other factors that can help in enhancing the purchase intention of halal meat product.

scholarly journals Purchasing Behaviour on Social Commerce Platforms: An Examination of Canadian Consumers

2021 ◽  
Author(s):  
Zainab Khan
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Personal Information ◽  
Social Commerce ◽  
Privacy Risk ◽  
Internet Privacy ◽  
Media Technologies ◽  
Consumer Purchase Intention ◽  
Purchasing Behaviour

As social media technologies become more embedded within the online shopping interface, the phenomenon of social commerce arises. This research examines the role of social commerce in influencing consumer purchase intention. Specifically, factors investigated are social presence, consumer’s security perceptions, perceived internet privacy risk, trust and willingness to provide personal information to transact. The study found that security perception, trust and willingness to provide personal information to transact have a significant influence on consumer purchase intention.

scholarly journals Purchasing Behaviour on Social Commerce Platforms: An Examination of Canadian Consumers

2021 ◽  
Author(s):  
Zainab Khan
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Personal Information ◽  
Social Commerce ◽  
Privacy Risk ◽  
Internet Privacy ◽  
Media Technologies ◽  
Consumer Purchase Intention ◽  
Purchasing Behaviour

As social media technologies become more embedded within the online shopping interface, the phenomenon of social commerce arises. This research examines the role of social commerce in influencing consumer purchase intention. Specifically, factors investigated are social presence, consumer’s security perceptions, perceived internet privacy risk, trust and willingness to provide personal information to transact. The study found that security perception, trust and willingness to provide personal information to transact have a significant influence on consumer purchase intention.

Investigating impact of Electronic Word of Mouth on Consumer Purchase Intention

2016 ◽  
pp. 213-229 ◽  
Author(s):  
Shubham Goswami
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Critical Role ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Level Of Involvement ◽  
Online Purchase ◽  
Consumer Purchase Intention

The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study, first attempts to investigate messages efficacy on identified constructs. The study recognized credibility of message as a sole component that could moderate the discord between level of involvement and expected intention for online purchase.

Sign in / Sign up

Export Citation Format

Share Document