scholarly journals Trends in demand on the organic food market in the European countries

2018 ◽  
Vol 212 ◽  
pp. 07008
Author(s):  
Vasily Nechaev ◽  
Pavel Mikhailushkin ◽  
Alina Alieva
Keyword(s):  
Organic Food ◽  
Growth Curves ◽  
Food Products ◽  
Demand Growth ◽  
Organic Products ◽  
Food Market ◽  
Potential Demand ◽  
Dynamic Growth ◽  
Per Capita ◽  
European Markets

The sector of organic agriculture is attractive for investment, and the organic food market demonstrates a dynamic growth. The article suggests methodological approaches to the analysis of demand trends on the organic food market based on the use of growth curves. The dynamics of changes in the consumption of organic products per capita is characterized by a sequential single passage of the stages of development (growth), the achievement of maximum indicators (saturation), recessions, and cessation of existence. As the main factors determining the rate of development and the potential consumption of organic food products per capita, the level of incomes and life of the population was considered. The potential consumption of organic food products per capita in different countries is grounded, taking into account these factors. Based on the analysis of the functions of the growth rates of the per capita demand for organic food products derived from the estimated demand growth curves, the stages of the life cycle of organic food products on the European markets were analyzed, and the exhaustion of the potential demand for organic products in all considered countries except Britain was identified. It is expected that the further expansion of organic food production in the European producer countries will be facilitated by the reorientation to new markets actively importing this product (China, Russia, Japan, and Singapore).

scholarly journals Organic food purchase habits in Hungary

2015 ◽  
Vol 4 (1) ◽  
pp. 32
Author(s):  
Viktória Szente ◽  
Dorisz Torma
Keyword(s):  
Organic Food ◽  
Health Benefit ◽  
Food Products ◽  
Influential Factor ◽  
Demand And Supply ◽  
Organic Products ◽  
Perceived Price ◽  
Food Market ◽  
Potential Demand ◽  
Constant Quality

In Hungary organic food market has both demand and supply oriented aspect: several times not necessary products are distributed while the selection and volume of certain products are not satisfactory. Thus our aim was to develop a coordinated benchmark strategy to increase the trade of organic products. To get more details about the Hungarian organic food market we applied the “mystery shopping” method to observe changes in organic food supply and carried out a quantitative survey using a 1,000 member countrywide panel. Our results indicate that organic origin is considered somewhat important for every 4th respondent, while only 3.7% of the interviewees paid attention to put organic food products into their cart. The most serious obstacle is the doubt of surveyed individuals about the authenticity and the alleged benefits of organic products, complete with a high perceived price. “Price” is the most influential factor on shopping decision, but the advantageous “constant quality” and “health benefit” factors are just following it. Most of the respondents stated that they buy organic products directly from the producer (27.4%), but small retail outlets are likewise popular (though to a somewhat lesser extent). In conclusion, there is potential demand for ecological food products in Hungary. Although the proportion of conscious consumers is small; it significantly exceeds the current market share of the products. Consumers should be approached with better prices, smart retailing solutions and through awareness raising.

scholarly journals Tendencje na europejskim rynku żywności ekologicznej

2017 ◽  
Vol 17(32) (3) ◽  
pp. 29-38 ◽  
Author(s):  
Elżbieta Brągiel ◽  
Bogusław Ślusarczyk
Keyword(s):  
Organic Food ◽  
The European Union ◽  
Consumption Structure ◽  
Domestic Literature ◽  
Organic Products ◽  
Food Market ◽  
The Subject ◽  
Per Capita ◽  
The Difference ◽  
The Eu

The aim of the article is to analyze the size of sales, consumption of organic products and trends observed on the organic food market in individual European countries – especially in the EU. The basis for the analysis was IFOAM and FIBL data from the years 2000-2015, as well as foreign and domestic literature of the subject. The following final conclusions were drawn: a greater increase in the volume of sales of organic products over the determined fifteen years is observed in Europe than in the group of countries in the European Union. The highest sale of organic products in 2014 and 2015 was achieved by Germany, France, United Kingdom, Italy and Switzerland. Over the years 2005-2014, the difference in expenditure on organic food per capita in the EU in comparison to the whole of Europe has grown every single year. Taking into account the growing share of organic products in the consumption structure of modern societies, extensive research on this subject should be conducted.

Marketing of Organic Food Products at Madurai City

2016 ◽  
Vol 15 (1) ◽  
pp. 25-45
Author(s):  
P Shandini ◽  
N Ramani
Keyword(s):  
Organic Farming ◽  
Organic Food ◽  
Food Products ◽  
Global Market ◽  
Traditional Practice ◽  
Total Food ◽  
Organic Products ◽  
Food Market ◽  
Ecological Concern ◽  
Organic Produce

The organic farming sector in developing countries is still diminutive. However, the traditional practice of organic farming by the indigenous farmers is an advantage that would help India to become a global market leader in this sector. India has the potential to emerge as a major exporter of organic produce. Organic products mature without the use of fertilizers, artificial chemicals, and pesticides. The Indian organic food market, although in its nascent stage, has started growing rapidly. Generally, consumers prefer organic food due to safety, human health, and ecological concern. Sometimes it could also be due to attributes like nutrition value, taste, originality and look of organic food. Worldwide trade in organic products is growing incredibly which has prompted experts to project consumption of organic food to be more than 25% of total food consumption by 2020. Universal consumption growth rates over the next 3-5 years will be fairly high (25 – 30%) when compared to most other categories of food. In the last decade, organic food products have been measured to do a healthier business than conventional food products. Thus the expansion of organic agriculture is seen as a part of promising promotion trends. This research reveals the percentage consumption of organic food products and provides suggestions to implement the various marketing strategies adopted by the retailers to sell the products and other factors impacting the preference of the consumers in the various strata of the society.

Organic farmers and conventional distribution systems: The recent expansion of the organic food market in Denmark

1996 ◽  
Vol 11 (1) ◽  
pp. 18-24 ◽  
Author(s):  
Johannes Michelsen
Keyword(s):  
Distribution Systems ◽  
Organic Food ◽  
Food Products ◽  
Expansion Process ◽  
Positive Effects ◽  
Market Expansion ◽  
Consumer Prices ◽  
Organic Products ◽  
Organic Farmers ◽  
Food Market

AbstractIn 1993, a breakthrough occurred for sales of organic food products in conventional supermarkets in Denmark. Since then, sales have increased markedly and consumers now have a choice between organic and conventional food products in nearly all supermarkets. This success owes much to the intense efforts of three main groups since the mid-1980s. First, organic farmers have increased production and successfully managed economic and organizational problems. Second, the Danish State has supported sales of organic products and farmers' conversion to organic farming by supporting marketing and product innovation and by organizing producers. Third, the largest Danish supermarket chain has contributed by its steady demand for organic products since 1981. Today, all major supermarkets in Denmark are supplied by conventional distributors that handle the products of small organic producer organizations. For nearly two years the system has kept up the positive effects of a market expansion process that was initiated by a major advertising campaign and a modest drop in consumer prices.

Attitudes and behaviour towards organic products: an exploratory study

2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Local Economy ◽  
Health Concern ◽  
Future Research ◽  
Consumer Decision Making ◽  
Content Type ◽  
Actual Behaviour ◽  
Trade Offs ◽  
Organic Products

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.

Perception of Romanian Consumers on Ecological Products

2016 ◽  
pp. 203-224
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Decision Making ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Main Concern ◽  
Review Of The Literature ◽  
Consumption Behavior ◽  
Perceptions And Attitudes ◽  
Organic Products ◽  
Decision Making System

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

scholarly journals Consumers' perception of organic food products and organic labels in Serbia

Marketing ◽  
2021 ◽  
Vol 52 (1) ◽  
pp. 23-31
Author(s):  
Jelena Filipović ◽  
Saša Veljković ◽  
Galjina Ognjanov
Keyword(s):  
Organic Food ◽  
Meat Products ◽  
Food Products ◽  
Ethnographic Research ◽  
Food Labels ◽  
Managerial Implication ◽  
Quantitative Content ◽  
Positive Attitudes ◽  
Organic Products ◽  
High Level

The relevance of the market of the organic products is constantly on the rise, however, consumers' awareness on this matter is still understudied. Aiming to bridge this gap, we conducted ethnographic research within 6 households in three different locations in a period of 12 months. The sample units have been selected as multi-person households in accordance with previously set criteria, including age, gender, geographic and socio-economic characteristics. Qualitative analysis as well as quantitative content analysis using NVivo software package have shown that organic has been among the most frequently mentioned words in the context of food labels, and it has been mostly taken into consideration when speaking about diary, fruit and meat products. The informants have shown high level of trust in organic labels. In line with that, we further discuss the importance of customer awareness with regard to labeling organic food products as well as positive attitudes toward labels in general, their readiness to read the labels, trust in labels and pay a higher prices when comparing with the conventional food products. Finally, we provide managerial implication of our findings and recommendations for further research.

scholarly journals Consumer‟s preference towards organic food products

2011 ◽  
Vol 1 (1) ◽  
pp. 19-23
Author(s):  
Rupesh Mervin M ◽  
Velmurugan R
Keyword(s):  
Consumer Preferences ◽  
Research Result ◽  
Research Work ◽  
Organic Food ◽  
Regulatory System ◽  
Consumer Preference ◽  
Food Products ◽  
Family Status ◽  
Monthly Income ◽  
Organic Products

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.

scholarly journals A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia

2015 ◽  
Vol 53 (1) ◽  
pp. 102-118 ◽  
Author(s):  
Semir Vehapi
Keyword(s):  
Food Production ◽  
Production Systems ◽  
Organic Food ◽  
Consumer Motivation ◽  
Food Purchasing ◽  
National Market ◽  
Food Market ◽  
Per Capita ◽  
Selection Of ◽  
Marketing Approach

AbstractThe organic food market in Serbia is in its initial phase of development and can be considered a developing market. A deeper understanding of consumer motivation is possible through an adequate marketing approach which will provide increased organic food purchasing per capita and the quicker development of the national market. This paper presents a selection of the most important findings, which the author obtained from a quantitative study carried out in Serbia. We studied and analyzed the main reasons why people purchase organic food and the obstacles to buying these products, as well as the willingness of consumers to pay a higher price for organic products in comparison to the alternative products obtained from conventional food production systems. The presented results support the theoretical conclusions acquired from numerous previous studies carried out in various countries. Starting from the obtained research results, the conclusion offers a recommendation for the implementation of successful strategies of the marketing mix instruments.

scholarly journals Opportunities and Challenges in Marketing of Organic Food Products in Uttarkhand

2018 ◽  
Vol 14 (4) ◽  
pp. 11-20
Author(s):  
Ratna Banerjee ◽  
Meenakshi Sharma
Keyword(s):  
Organic Farming ◽  
Environmental Sustainability ◽  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Environment Friendly ◽  
Sustainable Products ◽  
Organic Products ◽  
Challenges And Opportunities ◽  
Farming Policy

Rising population, economic growth and awareness regarding environmental sustainability is making the consumers as well as companies to look for alternative products. In this regard, organic food product is one of the source to reduce environmental degradation as well as lead to increased employment opportunities. This paper examines the challenges and opportunities of marketing organic food products in Dehradun city and nearby areas. Additionally it identifies the demand-supply gap and the economic viability of using organic products. Descriptive study is done on the information obtained from retailers/suppliers to study the disparities in the prices of organic food products and the reasons behind them. The study considered organic farming to be a feasible production system towards sustainable development and recommends development of an organic farming policy in Uttarakhand through wide consultation with all stakeholders. Further scope may include recyclable (environment friendly) packaging, other sustainable products such as e-vehicle for logistics and all.

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