THEIA

THEIA provides technical solutions for the construction industry, specializing in materials for thermal insulation. It is positioned in the middle of the distribution channel, between manufacturers and construction companies, and the profound changes that occurred in the sector had repercussions on the company's activity, forcing it to rethink its business strategy. THEIA repositioning was studied according to a specific methodology, combining analysis techniques to assess organizations' internal capacity and the exploration of external conditioning factors. The strategic plan used financial and commercial information from THEIA and from the sector where it operates, according to the following steps: analysis of THEIA's internal situation, external positioning of THEIA in the national market, definition of strategic objectives, elaboration of scenarios and recommendations.

Technical – organizational measures for classifying pyrotechnic articles

Pyrotechnic articles shall be classified by manufacturers according to their type of use, their purpose and their level of risk, including their noise level, and the notified bodies shall confirm the classification as part of the conformity assessment procedures. In accordance with the relevant national legislation, the national authority must take all appropriate measures to ensure that pyrotechnic articles do not endanger the health and safety of persons. If the national market surveillance authority has sufficient reasons to consider that a pyrotechnic article poses a risk to the health, safety of persons or other aspects of the protection of the public interest, it shall carry out an assessment of the pyrotechnic article concerned. INCD INSEMEX Petrosani is an accredited institution, to carry out such technical expertise according to the legislation in force harmonized with the European regulations, having also adequate modern facilities for fulfilling the requirements of the standards in the field. The paper also highlights the results of the modernization of the methodological and practical infrastructure as well as the technical facilities that underlie the substantiation of the new approach in terms of optimizing and increasing the quality of the process.

Conceptual principles of evaluation of competitiveness of the enterprise in the conditions of entry into new international markets

In today's market economy, competition is an important concept. Today, issues of competition and competitiveness are especially relevant due to the processes of globalization and intensification of competition between producers of goods and services. As a result, the question arises as to what makes one producer better than another and whether he is able to fully meet the needs of his consumer, thus ensuring his profit? Therefore, assessing the competitive advantages, production, personnel, technological and marketing capabilities of the enterprise, as well as identifying ways to improve them affect the competitiveness of the enterprise in both domestic and foreign markets, as well as the possibility of expanding into new markets. Assessing the competitiveness of the enterprise allows to determine its advantages and disadvantages in comparison with competitors, identify ways to improve it, strengthen the company's position in the national market and identify new target markets. The article provides a review of scientific literature, research and publications on the subject of research, describes the methods, their advantages and disadvantages for assessing the competitiveness of the enterprise in terms of entering new international markets. The stages, the sequence of which must be followed when assessing the competitiveness of enterprises, are summarized. The main indicators, factors, as well as some characteristics of the product that affect the competitiveness of enterprises are presented. It is established that for effective assessment of the competitiveness of the enterprise in terms of entering new international markets, it is advisable to use a set of several valuation methods using a certain sequence. The evaluation results influence the choice of strategy and forms of the company's entry into new international markets, market choice, sales policy, and also allows to effectively assess the company's performance and ability to respond quickly and effectively to external changes, make the right management decisions and take measures to improve competitiveness of the enterprise.

MANAGEMENT OF INNOVATIVE ACTIVITIES OF ENTERPRISES TAKING INTO ACCOUNT THE "SEARCH FOR SOLU-TIONS" METHOD AND "DESIRE FUNC-TIONS" IN CREATING THE PEOPLE'S MARKET ECONOMIC SYSTEM OF THE COUNTRY

The article reveals possible strategies for innovative and competitive development and the creation of a national-market economic system of the country's economy and its corporate formations on the principles of synergy, in accordance with the require-ments of consumers, and proposes a meth-odology for assessing the effectiveness of sustainable strategic activities and innova-tive development of a corporation in the re-gion, taking into account the effect of syner-gy, methods "search for solutions" and "de-sirability functions".

DEVELOPMENT OF PRINCIPLES FOR CONSTRUCTION OF ADAPTIVE SYSTEM OF MOTIVATION AND INCENTIVES FOR PERSONNEL MANAGEMENT OF HOSPITALITY ENTERPRISES

The tourism industry in Ukraine is currently actively developing. This industry meets the tourist needs of the population and is one of the important factors in the receipt of funds in the country's budget and employment. The main component of the tourism industry is the hotel industry. According to statistics, the cost of hotel services is from 30% to 50% of all tourist costs. The national market of the hotel industry of Ukraine includes international hotel chains. The analysis of the development of the hotel industry of Ukraine shows that the competitiveness of domestic hotel enterprises with European and Asian enterprises is not at the proper level. This requires increasing the efficiency of their economic activities. Therefore, to ensure efficiency, the task of the national hotel chain is to increase the competitiveness of hospitality enterprises. One of the ways to solve this problem is personnel management, including through the introduction of staff motivation. According to statistics, only 5% of staff always work in the hotel business with high efficiency. Other people need constant supervision, regular monitoring of tasks. Based on this, the hospitality companies had a small number of employees who aim at high efficiency of the entire enterprise. This is an important issue. Currently, hospitality companies use two types of motivation: - material motivation; - intangible motivation. The methods of material motivation include material rewards: - at full load of the enterprise, - at overfulfillment of the plan of sale of hotel services, - in the form of the annual premium, etc. Types of material motivation do not exclude punishment of staff, such as fines. The types of intangible motivation currently used in hospitality enterprises include: - organization of corporate holidays, - congratulations to employees on anniversaries, - introduction of additional days off, etc. Such types of motivation are used, for example, in the network of HELIOPARK Hotels & Resorts, Holiday Inn. This problem can be solved by organizing certain methods of motivation into a single system. Such a system must be adaptive.

A Business Model Fast Track on Energy Communities—Key Lessons Learned from H2020 EU Projects

Developing business models for energy communities means that community-based values and goals are to be taken seriously. This paper presents how several European Horizon projects attempt to do so, highlighting the key issues and challenges encountered. The various projects also show diverse ways to support energy community BMs, developing and demonstrating both technological as well as governance tools and support. What all projects point out is that energy communities lack (financial, knowledge, relational) resources, and that the current local, regional and national market and policy frameworks are not conducive for energy community BMs.

Rules on tech firms will tighten across South Asia

Significance Policy convergence is visible across the region's four largest markets -- India, Bangladesh, Pakistan and Sri Lanka. However, success varies and, counter-intuitively, policy momentum seems unrelated to geographical spread, population size or economic heft of the national market. Impacts Data localisation laws may soon become a South Asian norm. Anti-misinformation rules will likely be used to facilitate surveillance. Tech firms will face new taxation obligations in the region.

DEVELOPMENT OF INFRASTRUCTURE SUPPORT OF THE WORLD ELECTRONIC LOGISTICS MARKET

The article states that the priority features of the current stage of globalization are informatization, electronicization and logistics of international business, which acts as the latest stage of integration of the world economy, the content of which is to expand virtual flows of resources, resulting in intensified competition in global electronic markets, deepening of interconnections between national economies at the level of social reproduction processes, formation of integrated logistics and electronic networks and their infrastructure. On the basis of the conducted generalizations the state establishments (ministries, departments, etc.), subjects of economic activity forming public infrastructure of the international market of electronic logistics, at cotton enterprises, TNCs, FIGs, etc.), consumers of products / services (individuals), partners (intermediaries), and in its structure the most priority segments are “business business” (B2B) “business consumer” (B2C). On the basis of certain patterns of development of the global e-logistics market, scientific and methodological approaches to the study of the development of infrastructure of national e-logistics markets are substantiated by the criteria: perfection of regulatory support, development of e-business; the state of development of the IT sector; optimality of the segment structure of outsourcing of the electronic logistics market; efficiency of the existing state of infrastructural support of development of the national market of electronic logistics. This allows you to create an information and analytical base to adjust the priorities of the national e-logistics business at the state level.)

Elements of Commerce Shows Enterprise Development Innovation Efficient Auditing and the Way of the Future

Technological entrepreneurship helps create sustainable value, accelerate corporate growth and promote economic sustainability through the capitalization and commercialization of innovative new technologies. There are obstacles in conducting Business Model Innovation (BMI) as a reference form of technological entrepreneurship as a reference. This study aims to establish a business model for developing the economy with technological entrepreneurship innovation (BMIfTE). Readiness is one of the keys in carrying out a goal, because there are things that must be prepared, such as the topics discussed in papers related to previous researchers who have published the development of a BMIfTE. For this reason, the paper in this study discusses opportunities and risks, value transitions, economic development, strategies for companies, dynamic capabilities and stakeholders. The new proposal is a form of BMI reconstruction regarding the business model in function of technology to create new systems and methods to take advantage of existing business development opportunities to be able to compete and stand in the national market.

The Role of Regional Agro-Industrial Cluster Enterprises in Improving National Competitiveness

Introduction. The relevance of the research problem is due to the fact that in modern conditions, making a profit is not the only goal and criterion for the successful functioning of enterprises. If recently the activities of many enterprises have been aimed at gaining a market share, now the leading companies are changing their priorities trying to increase the number of regular customers, boost the efficiency of resource use, and meet the consumer demand. Based on the research conducted, the article identifies the role of the regional agro-industrial cluster enterprises producing poultry products in improving national competitiveness. Materials and Methods. The empirical and information base of the study was made up of statistical materials on the stated topic, as well as of departmental reports and accounting statements of the considered enterprises of the regional agro-industrial cluster of the Republic of Mordovia for 2015–2020. The methodological and empirical base used made it possible to competently and professionally analyze the competitive advantages of the considered enterprises and develop recommendations on how to increase their competitive strengths in the national market of poultry products. Results. The conducted research of competitive criteria for goods by regional producers of poultry products made it possible to identify the main areas of activities of these enterprises aimed at improving their competitive positions. The tools for assessing the competitiveness of poultry farming have been theoretically substantiated and developed on the basis of identifying the importance of competitive criteria for regional producers, such as price, quality, packaging, assortment, and image of the manufacturer. Specific recommendations have been developed aimed at strengthening the competitive positions of the enterprises of the regional agro-industrial cluster and at identifying key priorities for the development of a competitive strategy, in order to save resources without losing product quality. Discussion and Conclusion. The recommendations produced will contribute to increasing the competitiveness of the regional producers of poultry products. The results of the study can be used by regional authorities when clustering a region and developing territorial programs for socio-economic development.