METRICS OF VIRTUAL PROMOTION OF A PRODUCT

An approach to the mathematical description of the criterion for the effectiveness of a new object of research – virtual promotion is presented in thepaper. The emergence of this new object of research is connected, on the one hand, with the classical theory of marketing, and on the other withmodern Internet technologies. Marketing is based on the 4P principle: product, price, location and promotion. Promotion is a component of thisprinciple. But in modern conditions, this phenomenon is changing under the influence of the Internet. Now this 4P component is becoming a fullyvirtual instrument. The traditional scheme of promotion functioning is as follows. A message is created to a potential buyer and the delivery channel ofthis message undergoes a change. It is based on the principle: money – goods – money. While the new sales scheme is described by the scheme: weattract a client, make money on a client, we spend money. In the new scheme, we deal with product knowledge in the form of the so-called semanticcore of web content. Knowledge describes for a potential client how a given product can cover his need for something. Using the logistic principles ofthe transfer of goods, this semantic core is loaded into the specified Internet nodes. That is, virtual promotion is formed as two channels: logistics andmarketing. The first one performs three operations: concentration, formatting and distribution of semantic cores on the Internet. The second managesthis process, forming a virtual promotion map. This map is a graph of Internet nodes. It is required to define such a tree of Internet nodes so that virtualpromotion has maximum efficiency. The paper analyzes modern metrics related to the processes of search engine optimization on the Internet.Unfortunately, these metrics evaluate only statistically after the fact of visiting a web resource or the budget of the Internet site in which theadvertising message about the product was placed. Therefore, based on the conversion metric, a criterion for the effectiveness of virtual promotion wasproposed in the work, which takes into account both the attractiveness of the semantic core and the attractiveness of the Internet site where thesemantic core will be located. The criterion reflects the income that we receive depending on the attractiveness of the semantic kernel and the Internetsite.

Name of Russian Podcasts: Semantics and Pragmatics

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.

Social Interactions for Detecting Stress Based Issues

Mental stress is showing harmfulness to human health leads abnormal stress in chronology with this may lose our mental health for proactive care. With recognizable pieces of proof of web-based media, individuals cannot share their everyday exercises and collaborate with companions via web-based media stages, making it happing to use online informal community information for stress identification. We find that users stress state is closely associated with thereupon of his/her friends in social media, which we employ a large-scale dataset from real-world social platforms to systematically study the relationship between users’ stress states and social interactions. We first define a gaggle of stress-related comments, images, and social attributes from various aspects, then proposed a plot. Research results saying that the proposed model can improve the detection performance. With the help of enumeration, we build an internet site for the users to spot their stress rate level and may check other related activities.

The Qur’an Reciting Competitions in the Nizhny Novgorod Region (2005–2021)

This article is devoted to the practices of religious education and socialization of Muslims in the Nizhny Novgorod region, more precisely, to the study of Qur’an reciting competitions in the period from 2005 till 2021. The purpose of the study is to reveal the essence of these practices. The sources of the research include information materials of the official Internet site of Spiritual Boards of Muslims of Nizhny Novgorod Region (DUM NO), and the results of an interviews with representatives of the organizers’ team of the competition and teachers of maktabs. Based on this goal, the authors seek to reconstruct the specifics of the organization of the Qur’an reciting competition. The study has used the interdisciplinary approach and methods of social sciences. The research identified the following practices: the practice of mentoring and systematic training and education; the practice of teaching and religious education through contemporary means of communication; the practice of common work and competition in good deeds; the practice of thanksgiving, praising the Almighty; socialization practice, strengthening unity within the ummah; the practice of encouraging of the acquisition of new knowledge; vocational guidance practice. The research scientific novelty is expressed by systematization of information about Qur’an reciting competitions in the Nizhny Novgorod region.

DEVELOPMENT OF THE SHARING ECONOMY AS A NEW FORM OF CONSUMER COOPERATION IN THE CONDITIONS OF DIGITALIZATION

The modern economy is going through a series of changes that relate to digital technologies. This was reflected, for example, in the fact that almost every commercial company has its own Internet site, with the help of which the company informs its potential client. It is believed that in our time mobility prevails, and therefore it becomes less and less profitable and inconvenient to have a large amount of private property. Consumer cooperation as a sharing economy is an alternative, non-standard form of doing business. Consumer cooperation relies on shareholders, and the digital sharing economy relies on its consumers, namely, used goods that are transferred (temporarily or permanently) from one consumer who no longer needs them to another who needs them. Thus, the sharing economy, like consumer cooperation, is flexible enough and can cover several areas of economic activity. Consumer cooperatives can be: production, transport, etc. Almost everything can be consumed together with the help of sharing: transport, housing, etc. These forms may well replace traditional business.

A ESTRUTURAÇÃO DE UM NEGÓCIO EM EDUCAÇÃO FÍSICA A PARTIR DA UTILIZAÇÃO DA FERRAMENTA BUSINESS MODEL CANVAS

A ferramenta de modelagem de negócios CANVAS é um excelente caminho para jovens empreendedores acadêmicos estruturarem seus negócios de maneira estrategica e sensata. O objetivo deste estudo foi apresentar a estruturação de uma modelagem de negócio disruptivo, na área de Educação Física, pela utilização de conhecimentos de gestão, através da ferramenta BCM - Business Canvas Model, que é um estudo de caso, qualitativo, utilizando-se um instrumento denominado BMC- Business Model Canvas, dos autores Osterwalder e Pigneur (2011), que se caracteriza por uma representação abstrata com 09 (nove) elementos-chave da estratégia de um negócio. Foram feitos estudos de modelagens de negócios da EducaçãoFísica, elaboração de piloto do preenchimento do Canvas durante as aulas de gestão e os resultados apresentados através do próprio Business Model Canvas modelado pelos autores. Como tópicos e seus conteúdos os clientes serão famílias completas, proprietários de cães, de veículos, jovens, empresas, atletas, mulheres vaidosas. Já para relacionamento e canais teremos as redes sociais, internet (site e Blog), SAC, fale conosco. Como proposta de valor o negócio terá como foco a conveniência, praticidade, comodidade, redução de custos e riscos para os clientes, prática de saúde em família, higienização do carro enquanto o pai faz exercícios, a mãe se embeleza e o filho se diverte no play ground, pagando um preço único e justo e fazendo tudo no mesmo lugar. Como atividades chave a serem oferecidas serão oferecidos o serviço de lava jato, musculação, treinamento funcional (adultos e crianças), espaço embeleze, gourmet, estúdio de dança, play ground e dog Fitness para os cães. Os recursos chave utilizados serão subsídios do BNB, BNDES, profissionais diversos (Educação Física, Fisioterapeuta, Nutricionista, serviços gerais, promotor de vendas, brinquedos, duchas, equipamentos fitness, outros). Os parceiros serão os fornecedores diversos de alimentos, produtos de limpeza, materias esportivos, profisisonais liberais, salão e produtos de beleza, design gráfico, outros. O investimento em estrutura de custos se dará através de pagamento de taxas e impostos diversos, financiamento nos bancos de fomento, aluguel de espaço, pro-labore de sócios e salários de colaboradores, além de material de limpeza, equipamentos e reparos. Finalizando o tópico Fluxo de receitas, pretende-se que a entrada de dinheiro seja através de convênios empresariais, diárias, mensalidades e anuidades dos serviços consumidos, hora de play ground, day-use para o cãozinho, higienização veicular, pacote fidelidade e família, serviços de embelezamento geral. Neste sentido, modelo de negócio disruptivo visa quebrar alguns paradigmas tradicionais e apresentar novas perspectivas de negócios. Torna-se-á viável a partir do momento que todas as variáveis sejam tratadas com profissionalismo e muito conhecimento de gestão. A Educação Física necessita alavancar-se como uma área que busque a saúde global do cidadão, holisticamente. Palavras-chave: Business Model Canvas. Empreendedorismo. Negócios. Educação Física

Orientalism and Humour

Edward Said undoubtedly didn't analyze the concept of orientalism through an Ottoman or Turkish perspective in the context of the relationship with the West. However, although orientalism isn't directly connected to Turkey, it indirectly concerns the country as the image of Turkey and East is the same in many articles, literary works, political texts, and orientalist pictures. The purpose of this study is to understand and analyze the orientalist viewpoint about the Turkish identity on “9GAG” internet site, one of the most known humour sites created after 2000 with the participatory culture. In this study, the two-level interpretation system of Roland Barthes, involving the systematic connotation and denotation and myth, is used. The images of Turks in caps are presented with signifiers such as Turban, Islamic tabard, beard, prayer beads, coif, and shalwar. Signified, on the other hand, is usually the element of East, religion/Islam, tradition, underdevelopment, and violence. The specifically designed Turkish image is used as a kind of actor that creates a sense of threat.

Restricted Boltzmann Machine-Driven Matchmaking Algorithm With Interactive Estimation of Distribution for Websites

In this chapter, restricted Boltzmann machine-driven (RBM) algorithm is presented with an enhanced interactive estimation of distribution (IED) method for websites. Indian matrimonial websites are famous intermediates for finding marriage-partners. Matchmaking is one of the most pursued objectives in matrimonial websites. The complex evaluations and full of zip user preferences are the challenges. An interactive evolutionary algorithm with powerful evolutionary strategies is a good choice for matchmaking. Initially, an IED is generated as a probability model for the estimation of a user preference and then two RBM models, one for interested and the other for not-interested, is generated to endow with a set of appropriate matches simultaneously. In the proposed matchmaking method, the RBM model is combined with social group knowledge. Some benchmarks from the matrimonial internet site are pragmatic to empirically reveal the pre-eminence of the anticipated method.

SPECIFICITY OF PROOF IN CASES OF INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS ON SITES ON THE INTERNET

In recent years, the rapid development of both technical progress and activities on the Internet, including the economic one, could not but affect the improvement of existing and the emergence of new mechanisms for violating the rights of intellectual property subjects, gives rise to various disputes between participants in the relevant relations, and such disputes is no exception, since each category of court cases has its own peculiarities of consideration. However, analyzing the judicial practice, a number of procedural problems related to evidence and proving in the field of intellectual property rights protection on Internet sites were identified. – Object of Research: What is the key of proof? – Where? and Who? need to collect evidence? – What is meant by belonging and admissibility of evidence? – What are the ways of securing facts as means of proof on the Internet? Investigated problem: to give a legal assessment not only to the norms of national and international legislation, but also to the practical experience of using the institution of proof in the protection of intellectual property rights raised on sites on the Internet. The main scientific results: the procedural nuances of proving the violation of intellectual property rights on sites on the Internet are highlighted, problematic points are identified, and the proposed optimal ways to overcome them, both in pre-trial and in court. The area of practical use of the research results: fixation, preservation of the evidence itself, their assessment, both in pre-trial and in court. Innovative technological product: an algorithm (technical and legal) securing factual data from the Internet site for submitting them to court. Scope of application of the innovative technological product: the application of the algorithm for securing factual data from the Internet site when protecting intellectual property rights should be carried out in accordance with the rules of the current Economic Procedure Code of Ukraine, namely Chapter 5 "Evidence" of Section 1.

STUDENTS’ PERCEPTIONS OF M-READER

Many universities in the Middle East, for instance, Shiraz University in Iran and Sultan Qaboos University in Oman have been running M-reader, a free Internet site which helps educational institutions to manage extensive reading (ER), as a way of including Extensive Reading in ELT classes for years. In spite of few attempts to evaluate this online tool based on different aspects, no studies have focused on students’ ideas toward the pros and cons of M-reader and how it can be improved. Hence, using a large sample, the present study sheds some light on potential advantages and drawbacks of M-reader and, ultimately, presents students’ comments on how to idealize this popular Extensive Reading tool. A mixed-method design was used in data collection and data analysis. The study shows that M-reader is a popular online platform among students despite some potential drawbacks.