Relationship Quality with a Travel Agency: The Influence of the Postpurchase Perceived Value of a Tourism Package
2007 ◽
Vol 7
(3-4)
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pp. 194-211
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Keyword(s):
Relationship quality is an emerging concept that attempts to measure the lifetime value of a customer. The indicators that determine the construct are satisfaction with the relationship, the customer's trust and the customer's level of commitment. This paper considers how the post-purchase perceived value of a tourism package influences the relationship quality with a travel agency. Gummesson posits the existence of a causal link between perceived value and relationship quality. The results show that the tourist's satisfaction is the key variable in the relationship quality. Affect plays a fundamental direct role in long-term valuation, while cognition is more influential in the short term.
2014 ◽
Vol 8
(1)
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Keyword(s):
2019 ◽
Keyword(s):
Keyword(s):
2009 ◽
Vol 364
(1536)
◽
pp. 3755-3771
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Keyword(s):
2018 ◽
Vol 47
(7)
◽
pp. 1409-1426
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Keyword(s):