Sustainability countenance in brand equity: a critical review and future research directions

2019 ◽  
Vol 27 (1) ◽  
pp. 15-34 ◽  
Author(s):  
Muhammad Ishtiaq Ishaq ◽  
Eleonora Di Maria
Keyword(s):  
Brand Equity ◽  
Critical Review ◽  
Future Research ◽  
Research Directions ◽  
Future Research Directions

scholarly journals Building Brand Equity through Corporate Societal Marketing

2002 ◽  
Vol 21 (1) ◽  
pp. 78-89 ◽  
Author(s):  
Steve Hoeffler ◽  
Kevin Lane Keller
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Brand Awareness ◽  
Future Research ◽  
Research Directions ◽  
Brand Engagement ◽  
Brand Credibility ◽  
Future Research Directions ◽  
Research Propositions ◽  
Key Questions

Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors describe six means by which CSM programs can build brand equity: (1) building brand awareness, (2) enhancing brand image, (3) establishing brand credibility, (4) evoking brand feelings, (5) creating a sense of brand community, and (6) eliciting brand engagement. The authors also address three key questions revolving around how CSM programs have their effects, which cause the firm should choose, and how CSM programs should be branded. The authors offer a series of research propositions throughout and conclude by outlining a set of potential future research directions.

Parental Warmth and Hostility as Related to Sex Differences in Children's Achievement Orientation

1977 ◽  
Vol 1 (3) ◽  
pp. 229-246 ◽  
Author(s):  
Rebecca Oxford Manley
Keyword(s):  
Sex Differences ◽  
Critical Review ◽  
Future Research ◽  
Parental Warmth ◽  
Achievement Orientation ◽  
Research Directions ◽  
Children's Achievement ◽  
Future Research Directions ◽  
Relationship Of ◽  
The Relationship

This article is a critical review of studies concerning the relationship of parental warmth and hostility to sex-related differences in children's achievement orientation. Parental warmth seemed to operate differently upon girls' and boys' achievement orientation in most of the studies cited. Moderate but not high maternal warmth and even slight hostility were related to strong achievement∗ orientation in girls, while high maternal nurturance and affection were associated with strong achievement orientation in boys. However, the article warns against assuming a simple causal relationship between parental warmth and sex-related differences in children's achievement orientation. Achievement theories, two main parental dimensions, and future research directions are also discussed.

Fabrication of Water Treatment Membrane Using Templating Method - A Critical Review

2011 ◽  
Vol 343-344 ◽  
pp. 130-141 ◽  
Author(s):  
Shun Quan Chen ◽  
Jing Chen ◽  
Ru Xu Du
Keyword(s):  
Water Treatment ◽  
Block Copolymer ◽  
Porous Materials ◽  
Critical Review ◽  
Future Research ◽  
Controlled Synthesis ◽  
Research Directions ◽  
Templating Method ◽  
Polystyrene Beads ◽  
Future Research Directions

The progress in the use of templating method for the controlled synthesis of nano, meso and macro porous materials opens many new application areas, one of which is the water treatment membrane. This paper presents a critical review on the fabrication of water treatment membrane using the templating method. Three templating methods are investigated including the block copolymer templating method, the polystyrene beads templating method, and the particles templating method. The future research directions are also discussed.

scholarly journals Gender Differences in Perceptions of Sexual Intent: A Qualitative Review and Integration

2008 ◽  
Vol 32 (4) ◽  
pp. 423-439 ◽  
Author(s):  
Kristen P. Lindgren ◽  
Michele R. Parkhill ◽  
William H. George ◽  
Christian S. Hendershot
Keyword(s):  
Gender Differences ◽  
Sexual Harassment ◽  
Critical Review ◽  
Future Research ◽  
Research Directions ◽  
Social Concerns ◽  
Sexual Intent ◽  
Future Research Directions ◽  
Methodological Approaches ◽  
Sexual Intent Perception

Men appear to interpret people's behaviors more sexually than do women. This finding, which has been replicated in scores of studies using a variety of methodological approaches, has been linked to important social concerns, including sexual assault and sexual harassment. This article provides a critical review of the published literature on gender differences in sexual intent perception, using selective examples to illustrate and summarize the field's major constructs, methodologies, and empirical findings. Theoretical explanations for gender differences in sexual intent perceptions are reviewed. Finally, we highlight the field's remaining issues and make several recommendations for future research directions.

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