A Critical Review and Future Research Directions on Service Quality, Customer Satisfaction, Customer Loyalty, and Loyalty Program

2016 ◽  
Vol 45 (6) ◽  
pp. 1763
Author(s):  
Youjae Yi
2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.


2019 ◽  
Vol 10 (3) ◽  
pp. 57-73
Author(s):  
Emmanuel (Manos) Kalargiros ◽  
Cindy Strickler ◽  
Long Pham ◽  
Thomas DeNardin ◽  
Tatyana N Coomer

Vietnam is classified as one of the five largest textile and garment exporters in the world. With its ambition to engage more effectively in the global textile and garment supply chains, Vietnam's textile and garment enterprises have been implementing total quality management (TQM) programs in order to improve their product and service quality. However, many of Vietnam's textile and garment enterprises are facing barriers to successful TQM implementation. The objective of this study is to empirically examine these barriers to TQM faced by Vietnam's textile and garment enterprises and to compare the results with previous studies conducted with U.S. and Mexican businesses. The results of this study indicate five barriers to Vietnam's textile and garment enterprises' successful TQM implementation. Among these five barriers, the common barrier shared by Vietnamese, US and Mexican businesses is that employees are resistant to change. Managerial implications and future research directions are discussed.


2013 ◽  
Vol 3 (2) ◽  
pp. 1-19
Author(s):  
Albert Chong Yan Vun ◽  
Amran Harun ◽  
Jaratin Lily ◽  
Charlie Albert Lasuin

The study of e-consumer behavior is getting more attention in e-commerce related literature. Acknowledging the importance of e-commerce, this study aims to investigate the influence of e-service quality dimensions (efficiency, requirement fulfilment, accessibility, privacy and responsiveness) on customer satisfaction and customer loyalty as well as to understand the mediating effect of customer satisfaction on e-service quality and customer loyalty. The study employed survey strategy using a self-administered questionnaire with professionals working in different industries and business settings located in Sabah, Malaysia. Study results indicated that out of five e- service quality dimensions, efficiency, accessibility, privacy and responsiveness are positively affecting customer satisfaction but in contrast accessibility had insignificant impact on customer satisfaction. Meanwhile, efficiency, accessibility and responsiveness were found to have a positive and significant relationship with customer loyalty. The findings of hierarchical regression indicated that customer satisfaction partially mediated the effects of efficiency, privacy and responsiveness on customer loyalty. Based on these findings, the study implications and suggestions regarding future research are discussed.


2014 ◽  
Vol 1 (1) ◽  
pp. 79 ◽  
Author(s):  
Naif Mutlaq Al Otaibi ◽  
Kausar Yasmeen

Lack perceived quality in Saudi Arabia has been repeatedly identified as one of the most formidable barriers to people for engaging in customer loyalty.Despite, the widespread establishment of shopping malls all over the country, the statistics revealed that Saudi consumers, although trying grocery shopping in some shopping malls, still prefer to do their grocery shopping activities in traditional grocery stores and convenience stores (Othaim, 2012).This paper provides an overview perceived service quality and customer satisfaction which affect Saudi customer loyalty,,and it reviews relevant previous studies that investigate the relationships among said three variables.  This paper provides the critical remarks and direction for future research.


1977 ◽  
Vol 1 (3) ◽  
pp. 229-246 ◽  
Author(s):  
Rebecca Oxford Manley

This article is a critical review of studies concerning the relationship of parental warmth and hostility to sex-related differences in children's achievement orientation. Parental warmth seemed to operate differently upon girls' and boys' achievement orientation in most of the studies cited. Moderate but not high maternal warmth and even slight hostility were related to strong achievement∗ orientation in girls, while high maternal nurturance and affection were associated with strong achievement orientation in boys. However, the article warns against assuming a simple causal relationship between parental warmth and sex-related differences in children's achievement orientation. Achievement theories, two main parental dimensions, and future research directions are also discussed.


2018 ◽  
Vol 8 (1) ◽  
pp. 30
Author(s):  
Whony Rofianto ◽  
Brilyan Wicaksono ◽  
Rachdiaz Judha D

Kebanyakan bisnis seperti bisnis ritel melaksanakan program loyalitas untuk meningkatkan kepuasan pelanggan mereka dan mencegah pelanggan mereka berpindah ke pesaing mereka. Namun, keberhasilan program ini tidak dibuktikan. Muncul masalah bahwa loyalitas program yang dibuat oleh Bank tidak berhasil menciptakan kesetiaan. Mekanisme loyalitas ini tidak menciptakan kesetiaan kepada satu supermarket karena pelanggan milik lebih dari satu program loyalty supermarket untuk mendapatkan harga spesial dan promosi.Dengan demikian, penelitian ini ditujukan untuk menyelidiki hubungan antara loyalty program, kepuasan pelanggan dan loyalitas pelanggan di industri perbankan. Temuan menunjukkan bahwa ada hubungan yang positif signifikan dan negatif antara loyalitas program, kepuasan pelanggan dan loyalitas pelanggan.Temuan mengkonfirmasi bahwa Loyalitas Program tidak serta merta menumbuhkan loyalitas pelanggan karena untuk mendapatkan poin di loyalty program cukup sulit sehingga konsumen merasa dipersulit untuk mendapatkan hadiah. Implikasi-implikasi dari temuan akan dibahas pada penelitian ini.Keywords: loyalty program, perceived value, customer satisfaction, customer loyalty, service quality


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