Practical reasoning in corporate communication with multiple audiences

2017 ◽  
Vol 6 (2) ◽  
pp. 167-192 ◽  
Author(s):  
Rudi Palmieri ◽  
Sabrina Mazzali-Lurati

Abstract Corporate strategic communication has to be designed by considering multiple audiences of stakeholders. In this paper, we study the connection between the audience structure of corporate messages and the structure of the practical argumentation advanced to persuasively justify a business proposal. To this purpose, we combine a conceptual and analytical framework for the reconstruction of multiple audiences – the Text Stakeholders model (Palmieri & Mazzali 2016), with a conceptual and analytical framework for the reconstruction of argument schemes – the Argumentum Model of Topics (Rigotti & Greco Morasso 2010). A takeover proposal made by Ryanair for Aer Lingus is examined as an illustrative case in which this integrated framework is applied. We focus our analysis on Ryanair’s offer document to show how the particular structure of the audience is reflected in the selection of specific value and goal premises (endoxa) and in the activation of specific inferential relations (maxims) of practical reasoning.

Author(s):  
Phyllis Chiasson

This chapter introduces Relational Thinking Styles (RTS), a model and method for identifying practical reasoning habits. Taken together, these unintentional reasoning habits parallel C.S. Peirce’s logic of inquiry (methodeutic). However, unlike the deliberate application of inferences prescribed by Peirce’s logic, these find expression as the unconscious applications of methods for the selection of ends and means (goals and processes). Not everyone applies the same infer-encing patterns, especially for encountering novelty. Most people persistently lay familiar tem-plates over novel issues, habitually engaging inductive-like processes to the solving of new prob-lems. However, some apply abductive-like mental processes in the face of novelty; others, de-ductive-like ones. Because RTS is capable of predicting future consequences and of empirical verification by means of a reliable assessment tool (Chiasson et al 2003) it is amenable to com-puter modeling. Computer modeling of the abductive-like process defined by this model may contribute to eventual development of an abductive inference-engine.


2020 ◽  
Vol 12 (10) ◽  
pp. 4155 ◽  
Author(s):  
Arunodaya Raj Mishra ◽  
Pratibha Rani ◽  
Kiran Pandey ◽  
Abbas Mardani ◽  
Justas Streimikis ◽  
...  

Bioenergy is a kind of renewable energy that can potentially contribute to a broad spectrum of economic, environmental, and societal objectives and aid sustainable development. The assessment, management, and monitoring of the diverse bioenergy production technology alternatives are complex in nature and deliver different benefits due to the lack of precise and comprehensive data. Selection of an optimal bioenergy production technology (BPT) alternative is considered a complex multi-criteria decision-making (MCDM) problem that involves many incompatible tangible and intangible as well as qualitative and quantitative criteria. The procedure of defining and evaluating the weights of the criteria is an important concern for decision experts because the assessment and the final selection of the BPT alternative are carried out on the basis of the defined set of criteria. Intuitionistic fuzzy sets (IFSs) have received considerable attention due to their ability to handle the imprecision and vagueness that can arise in real-life situations. Thus, this study presents an integrated approach, based on stepwise weight assessment ratio analysis (SWARA) and complex proportional assessment (COPRAS) approaches, for the selection of BPT alternatives. In the integrated framework, criteria weights are determined by the SWARA procedure, and the ranking of BPT alternatives is decided by the COPRAS method using IFSs. The criteria weights evaluated by this approach involve the imprecision of experts’ opinions, which makes them more comprehensible. To express the efficiency and applicability of the integrated framework, a BPT selection problem is presented using IFSs. In addition, this study involved sensitivity analysis with respect to various sets of criteria weights to reveal the strength of the developed approach. The sensitivity analysis outcomes indicate that the agricultural and municipal waste of biogas (S3) consistently secures the highest rank, despite how the criteria weights vary. Finally, a comparative study is discussed to analyze the validity of the obtained result. The findings of this study confirm that the proposed framework is more useful than and consistent with previously developed methods using the IFSs environment.


Author(s):  
Mario Biggeri ◽  
Jose Antonio Cuesta

Abstract Multidimensional child poverty (MDCP) and well-being measures are increasingly developed in the literature. Much more effort has gone to highlight the differences across measurement approaches than to stress the multiple conceptual and practical similarities across measures. We propose a new framework, the Integrated Framework for Child Poverty—IFCP––that combines three main conceptual approaches, the Capability Approach, Human Rights, and Basic Needs into an integrated bio-ecological framework. This integrated approach aims to bring more clarity about the concept and dynamics of multidimensional poverty and well-being and to disentangle causes from effects, outcomes from opportunities, dynamic from static elements, and observed from assumed behaviours. Moreover, the IFCP explains the MDCP dynamics that link the resources (goods and services), to child capabilities (opportunities) and achieved functionings (outcomes), and describes how these are mediated by the individual, social and environmental conversion factors as specified in the capability approach. Access to safe water is taken as a conceptual illustrative case, while the extended measurement of child poverty and well-being among Egyptian children ages 0 to 5 as an empirical example using IFCP. The proposed framework marks a step forward in understanding child poverty and well-being multidimensional linkages and suggesting desirable features and data requirements of MDCP and well-being measures.


2021 ◽  
Author(s):  
Janne Stahl

Leadership of employees and colleagues, including influencing the top management, is essential to master the challenges of strategic communication work. Due to digitalization and globalization, the requirements for the communication of companies are becoming increasingly complex. Only through adequate leadership corporate communication can fulfill its task of legitimizing organizational interests and contributing to reputation and value creation. The book provides in-depth insights into leadership performance in communication management and structures leadership activities that can be applied in a modified form to the leadership of other departments.


Blood ◽  
2011 ◽  
Vol 118 (21) ◽  
pp. 3127-3127
Author(s):  
John F Leite ◽  
Sudipto Sur ◽  
Bashar Dabbas ◽  
James Gilmore ◽  
Sally Haislip ◽  
...  

Abstract Abstract 3127 Background: Traditionally, the appropriate selection of diagnostic tests is determined solely by the ordering clinician. This can be quite challenging in the case of hematological malignancies, where guidelines require detailed correlation between molecular, morphologic and immunologic results for accurate classification. We have undertaken a study to determine the impact of including a hematopathologist in the initial test selection and case management. Our working hypothesis is that this should improve the timeliness and accuracy of diagnoses. Therefore, an analytical framework based on measuring patient outcomes and resource utilization is feasible to compare diagnostic workflows. We compared outcomes and resource utilization between cohorts of patients in which diagnosis was obtained using the traditional or hematopathologist supplemented workflows. Two studies were performed: the first utilized a smaller regional electronic health record (EHR) database from a Southeast US practice, affording a higher degree of practice and demographics uniformity, the second utilized a more heterogeneous national US claims database. Patients were matched by ultimate diagnosis and demographics and all studies were retrospective. Methods: In the first regional cohort, we studied 791 patients collected between 2007 and 2009 and required a minimum of one year of data post bone marrow biopsy to be available. The patients had a diagnostic evaluation by a hematopathologist-managed workflow (Test, n=640) or by laboratories that follow a traditional diagnostic workflow (Control, n=151). Patients were matched by gender, age, ethnicity, ECOG status and diagnosis. Outcomes were assessed as overall survival and transfusion dependence. Resource utilization (lab tests and supportive therapeutics) was also evaluated. As a sensitivity analysis, outcomes of 19, 416 patients from the national cohort were evaluated using patients collected between 2006 and 2008. These patients had a diagnostic evaluation by a hematopathologist-managed workflow (Test, n=3, 236) or by laboratories that follow a traditional diagnostic workflow (Control, n=16, 180). Patients were matched by gender, age, ethnicity, geography, payer type, Charlson co-morbidities and diagnosis. Results: Overall survival benefit for the regional EHR-based study was not observed beyond statistical significance (p=0.564, HR=0.530; 95%CI=0.233–1.205) although a strong trend favoring the Test cohort could be observed. In the national study, where claims data over one year was available for a greater proportion of patients, improved overall survival (p=0.050, HR=0.634; 95%CI=0.402–1.001) for Test cohort patients could be discerned. Test cohort patients exhibited improved transfusion dependence (p=0.009; HR=0.455, 95% CI=0.252–0.824) in the regional study, but this effect was not observed in the national study set (p=0.644; HR=0.959, 95% CI=0.803–1.145). Resource utilization was assessed in the regional study and Test cohort patients appear associated with significantly reduced resource utilization: lab tests (p<0.0001), ancillary procedures (p<0.0001), therapeutics (p<0.0001) and erythropoietin stimulating agents (p<0.0001). Conclusions: We present an analytical framework by which the impact on patient outcomes can be evaluated as a function of adding a hematopathologist in the selection of diagnostic tests and case management. Our initial results using EHR records from a multi-site single practice, and claims data from a national database, suggest that differences in outcomes and resource utilization can be discerned as a function of diagnostic workflow. Though we have done our best to reduce the possibility of distortion by confounding variables and unidentified bias, we hope that this study will provide the impetus for further replication across multiple cohorts, labs and prospective trials in the future. Disclosures: Leite: Genoptix-Novartis: Employment. Sur:Genoptix-Novartis: Consultancy. Dabbas:Genoptix-Novartis: Employment. Gilmore:Georgia Cancer Specialists: Employment. Haislip:Georgia Cancer Specialists: Employment. Nerenberg:Genoptix-Novartis: Employment.


2014 ◽  
Vol 17 (1) ◽  
pp. 15
Author(s):  
Ana Lúcia Tatsch ◽  
Marisa Dos Reis A. Botelho

Entre o final dos anos 1990 e o início dos anos 2000, a partir de caminhos próprios ou sob influência das políticas em nível federal, os estados brasileiros dão início às suas políticas de apoio à APLs. A análise de como estas políticas foram implementadas nos estados do Centro-Sul do Brasil é o objetivo principal deste artigo que, analisa, também, os critérios norteadores da seleção dos arranjos focalizados pelas políticas, assim como o escopo, institucionalidade e instrumentos mobilizados para levar a cabo o apoio aos APLs. Ressalta que as principais tipologias para os APLs, cujo foco são os objetivos de política, constituem-se em referencial analítico para avaliar como vem se desenvolvendo o processo de implementação dessas políticas em alguns estados brasileiros. A avaliação empreendida neste trabalho traz, como conclusão principal, uma significativa diversidade nas políticas estaduais de apoio à APLs.Palavras-chave: Arranjos produtivos locais, políticas públicas.ANALYSIS OF SUPPORT LOCAL ARRANGEMENTS PRODUCTIVE POLICIES ON CENTRAL-SOUTH STATES IN BRAZILAbstract: Between the late 1990s and early 2000s, from their own paths or under the influence of central government policies, the Brazilian states initiate their policies to support clusters. The analysis of how these policies were implemented in the states of South-Central Brazil is the main purpose of this paper which also analyzes the guiding criteria of the selection of focused clusters by the policies, as well as the scope, institutionalities and deployed instruments to carry out the support for clusters. The main typologies of clusters, whose focus is on policy objectives, constitute the analytical framework to assess how the policies to support clusters have been developed in some Brazilian states. The assessment undertaken in this work underscores, as main conclusion, a significant diversity in state policies to support clusters. Key words: clusters, public policies


Sign in / Sign up

Export Citation Format

Share Document