Generic patterns in promotional discourse

2005 ◽  
pp. 213-225 ◽  
Author(s):  
Vijay Bhatia
Keyword(s):  
Promotional Discourse

Interdiscursivity and Promotional Discourse: A Corpus-Assisted Genre Analysis of About Us Texts on Chinese University Websites

2020 ◽  
Vol 43 (4) ◽  
pp. 397-416
Author(s):  
Tao Xiong ◽  
Qiuna Li
Keyword(s):  
Higher Education ◽  
Academic Research ◽  
Public Institutions ◽  
International Exchange ◽  
Rhetorical Strategies ◽  
University Websites ◽  
Amount Of Information ◽  
Chinese University ◽  
The University ◽  
Promotional Discourse

Abstract The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts. While most research in this line has focused on marketized discourses such as advertisements, little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites. The goal of the present study is twofold: first, to describe the generic features of the university About us texts in China; and second, to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader socio-political context. Findings have indicated five main moves: giving an overview, stressing historical status, displaying strengths, pledging political and ideological allegiance, and communicating goals and visions. Move 3, displaying strengths, has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities, faculty team, talent cultivation, disciplinary fields construction, academic research, and international exchange. The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.

Analysis of Barcelona’s tourist landscape as projected in tourism promotional videos

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexandra Georgescu Paquin ◽  
Aurélie Cerdan Schwitzguébel
Keyword(s):  
Design Methodology ◽  
Qualitative Assessment ◽  
Urban Landscapes ◽  
Content Type ◽  
Projected Image ◽  
Quantitative Data Analysis ◽  
Narrative Subject ◽  
Destination Management Organizations ◽  
Promotional Discourse ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the tourist landscape as represented in Turisme de Barcelona’s YouTube tourism promotional videos, looking at the landscape’s tangible locations, symbolic and tourist assets and the protagonists in an effort to interpret its storytelling in an overtourism context. Design/methodology/approach The mixed methodology is based on a visual content analysis of promotional videos posted on the official Barcelona tourism YouTube channel. Quantitative data analysis about the assets and their localization was completed with a qualitative assessment of the way these assets are displayed to unveil the narrative they convey. Findings The results highlight that Barcelona’s projected image is mainly based on tangible heritage (especially monuments), its recognizable cityscape and its eno-gastronomic assets. This rather conventional image is geographically concentrated on the neighborhoods perceived as tourist neighborhoods. Practical implications This analysis provides a critical reflection of the actual strategy of destination management organizations and the storytelling they transmit. The findings can help to orientate their future actions and provide a method of analysis that can be repeated for other destinations. Originality/value This paper sheds new light on the use of urban landscapes in nonstatic images both as a narrative subject and as a tangible tourist space in promotional discourse.

“Inspiring” and configuring consumer experience in times of crisis: An analysis of the discursive practices of an Athenian shopping mall’s promotional system

2021 ◽  
pp. 146954052110396
Author(s):  
Dimitris Lallas ◽  
Yorgos Drosos
Keyword(s):  
Economic Crisis ◽  
Shopping Mall ◽  
Consumer Experience ◽  
Discursive Practices ◽  
Eating Out ◽  
Promotional Discourse ◽  
Cultural Role

This article focuses on the processes that the largest shopping mall in Athens has developed in order to produce meaning about itself as an institution of consumption, as well as the consumer experience and practices, and its visitors–consumers. From a poststructuralist perspective, we analyze the signifying articulations that the promotional discourse attempts, along with the linguistic and visual techniques which activate specific significations about this microcosm of consumption, the “fun” experience, fashion, beauty, shopping and entertainment practices, eating out, and the consumer subjectivity. The ultimate aim of this research is to point out the cultural role of such an institution with regard to the configuration of an order of discourse about consumption and the reproduction of the consumerist ethos during an economic crisis, as well as the possible effects that such a discourse might have on a wider cultural level.

Punishment and Pleasure: Women, Food and the Imprisoned Body

2002 ◽  
Vol 50 (2) ◽  
pp. 197-214 ◽  
Author(s):  
Catrin Smith
Keyword(s):  
Health Promotion ◽  
Complex Relationship ◽  
Group Discussions ◽  
Powerful Source ◽  
Dominant Meaning ◽  
Current Health ◽  
Women's Prisons ◽  
External Forces ◽  
Promotional Discourse ◽  
Depth Interviews

Food assumes enormous importance in prison: for many prisoners it conditions their life in custody and, in many respects, is symbolic of the prison experience. This article explores the complex relationship between gender, food and imprisonment through an analysis of data obtained from in-depth interviews and group discussions conducted in three women's prisons in England. The findings indicate that, in prison, where control is taken away as the prisoner and her body become the objects of external forces, food is experienced not only as part of the disciplinary machinery, but also as a powerful source of pleasure, resistance and rebellion. The implications of such findings for health promotion in the prison context are discussed. Here, the pleasures and consolations of food may well constitute a redefinition of what it is to be healthy in this context, one that challenges the dominant meaning constructed in current health promotional discourse.

scholarly journals ‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse

2016 ◽  
Vol 10 (3) ◽  
pp. 340-363 ◽  
Author(s):  
Gavin Brookes ◽  
Kevin Harvey ◽  
Louise Mullany
Keyword(s):  
Formula Feeding ◽  
Promotional Discourse

scholarly journals A KÖZÖSSÉG ÁLTAL TÁMOGATOTT MEZŐGAZDÁLKODÁS SZUBJEKTÍV ASPEKTUSAI

2020 ◽  
Vol 75 (2) ◽  
pp. 271-288
Author(s):  
Birtalan Ilona Liliána ◽  
Kis Bernadett ◽  
Bárdos György
Keyword(s):  
Mental Health ◽  
Literature Search ◽  
Local Food ◽  
Selection Process ◽  
Theoretical Background ◽  
Community Supported Agriculture ◽  
Academic Literature ◽  
Production And Distribution ◽  
Urban Rural ◽  
Promotional Discourse

Elméleti háttérA közösség által támogatott mezőgazdálkodás (CSA) gyorsan növekvő jelenség világszerte, a helyi élelmiszer termelésének és elosztásának az a módja, amikor a termelő és a fogyasztók (tagok) közvetlenül elköteleződnek egymás felé. A közösségi mezőgazdálkodási rendszerek, mint alulról jövő társadalmi kezdeményezések, az élelmiszerek „árutlanítása" felé tett törekvésként is értelmezhetők, és szorosan kapcsolódnak a fenntarthatóság kérdésköréhez, mely a pszichológiai és az egészségfejlesztési diskurzusba hazánkban még alig került be.MódszertanA szakirodalmak kiválasztása során először konkrét szókombinációk mentén kerestünk cikkeket, majd a talált cikkek irodalmi hivatkozásait áttanulmányoztuk; illetve szakirodalom-kereső portálok elsődlegesen talált cikkeihez ajánlott további cikkeit tekintettük át a CSA-részvétellel járó tapasztalatok szempontjából.EredményekÁttekintésünk alapján látható, hogy a részvétel nemcsak konkrét előnyök mentén értelmezhető, hanem a további aspektusok, mint Hasonló gondolkodás, Lokalitás (város-vidék tengely), Személyes törődés, Életmódváltás, valamint az Újraírt sémák taglalása is legalább olyan fontos.KövetkeztetésekVéleményünk szerint a CSA-ban való részvétel átgondolása hasznos információkat nyújthat többek között a fenntartható pozitív mentális egészség fogalmának kibontásában.Theoretical backgroundCommunity Supported Agriculture (CSA) is a rapidly growing phenomenon worldwide, a model of production and distribution of local food that connects the producer and consumers (members) directly. As a grassroot initiative, CSAs can be seen as a step towards the decommodification of food and are directly associated with sustainability which is rarely involved in psychological and health promotional discourse in Hungary.MethodsIn the selection process of literature, at first papers containing specific word combinations were selected. Articles recommended by academic literature search portals during this process and references section of the selected papers were studied further in the context CSA involvement to find more relevant articles.ResultsBased on our review it seems that CSA participation can be interpreted not only through factual advantages: Similar Thinking, Locality: urban-rural axis, Personal Care, Lifestyle Change, and Rewriting of Schemes are at least as important.ConsequenciesAccording to our view, studying participation in CSA may yield useful information for developing the concept of sustainable positive mental health.

scholarly journals “I felt a bit nervous”

2021 ◽  
Vol 15 (1) ◽  
pp. 59-80
Author(s):  
Judit Háhn
Keyword(s):  
Emotional Experience ◽  
Project Work ◽  
Main Theme ◽  
International Borders ◽  
Language Studies ◽  
Two Cities ◽  
Research Questions ◽  
The Individual ◽  
Virtual Projects ◽  
Promotional Discourse

Virtual Exchange is a collective term for a set of collaborative online learning practices that cut across institutional, cultural, and international borders. Moving outside their learning environments, the participants engage in project work with foreign peers. The teams have to work across time zones, use foreign languages, manage cultural differences and apply digital tools for communication and collaboration. The virtual projects enhance the development of transversal work/life skills, which are an asset in today’s global labour market. The aim of the present study is to explore the emotional trajectory of Virtual Exchange based on the students’ e-portfolios. By analysing the self-evaluations, we can get a better understanding of the emotional experience of participating in Virtual Exchange and use the findings to develop the pedagogical facilitation of such projects. The research questions address the emotions that the students described when they were reporting on their learning experiences and the individual emotional trajectories that emerge in the students’ reports. Data was collected in the form of e-portfolios that the student participants submitted at the end of a Finnish-Polish Virtual Exchange project in 2019. The “Combining Expertise from Linguistics and Tourism: A Tale of Two Cities Told in Videos” collaboration had promotional discourse in tourism as its main theme. The participants (N=25) were university students majoring in tourism (Poland) and in foreign language studies (Finland). The e-portfolios were analysed with the help of dialogical approach combined with discourse analytical insights (Sullivan, 2012).

scholarly journals SURVEILLANCE FOR INDEPENDENCE: DISCURSIVE FRAMEWORKS IN SMART CARE FOR DEMENTIA

2021 ◽  
Author(s):  
Christine Hine ◽  
Payam Barnaghi
Keyword(s):  
Healthcare Professionals ◽  
Social Care ◽  
Limiting Factor ◽  
Optimal Care ◽  
Ethical Implications ◽  
Care Systems ◽  
Informal Carers ◽  
Smart Technologies ◽  
The Uk ◽  
Promotional Discourse

Smart technologies promise a future in which the care needed by vulnerable people can be delivered at a distance, informed by Internet of Things-enabled remote sensing and by artificial intelligence used to identify problematic patterns in physiological readings and behavioural data. In this context, surveillance is widely portrayed as a means to maintain the independence of those being monitored. This paper examines the promise of smart care through analysis of documentation from policy, from research and development settings and from marketing materials aimed at carers, people living with dementia and social care agencies in the UK. For informal carers, the monitoring carried out by smart care systems is predominantly framed as reassurance for the carer, while for the person living with dementia a reassurance is offered that there will be help at times of need. For healthcare professionals, lack of knowledge is positioned as a limiting factor on providing optimal care and hence the monitoring offered by smart care becomes an ethical responsibility in the search for improved care as well as a means to increased efficiency. While smart care aims to promote independence, this form of surveillance and the AI-generated predictions that are built upon it can offer imperatives to action that may act against autonomy. To evaluate ethical implications more fully we need to move beyond the promotional discourse to find out more about how people live with such systems and how these systems become a part of the relations of expertise and responsibility that pervade care.

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