Media amplification of a brand crisis and its affect on brand trust

2011 ◽  
Vol 27 (5-6) ◽  
pp. 530-546 ◽  
Author(s):  
Natalia Yannopoulou ◽  
Epaminondas Koronis ◽  
Richard Elliott
Keyword(s):  
Brand Trust ◽  
Brand Crisis

Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements

2016 ◽  
Vol 23 (5) ◽  
pp. 1-23 ◽  
Author(s):  
Hyunju Shin ◽  
Riza Casidy ◽  
Alyssa Yoon ◽  
So-Hyang Yoon
Keyword(s):  
Brand Trust ◽  
Brand Crisis ◽  
Quasi Experiment

scholarly journals Can Companies Survive a Multi-Brand Crisis? Research on Consumer Scapegoating

2020 ◽  
Vol 12 (10) ◽  
pp. 3990
Author(s):  
Xuan Zhang ◽  
Hongxia Zhang ◽  
Jill Lei ◽  
Hongzhi Gao
Keyword(s):  
Cognitive Dissonance ◽  
Contrast Effect ◽  
Experimental Studies ◽  
Brand Trust ◽  
Brand Crisis ◽  
Psychological Mechanism

Compared with single-brand crises, multi-brand crises have broader and deeper influence. However, there is only a limited amount of research regarding this field, especially for the phenomenon of consumer scapegoating. This research aims to further explore the consumer scapegoating effect and its psychological mechanism in the context of a multi-brand crisis. Through two experimental studies, this research discusses the influence of a multi-brand crisis and also the emergence of a scapegoat brand on two brand categories, the crisis brand category and the competing brand category. Furthermore, the current research also explores the mechanism of the consumer scapegoating effect. Results show that when a multi-brand crisis happens, consumer brand trust in the crisis brand category decreases because of assimilation, and consumer brand trust in the competing brand category increases because of contrast effect. Besides, from the perspective of the crisis brand category, the emergence of a scapegoat brand could be treated by consumers as a signal that the crisis is over, especially for a severe crisis. Results also support that cognitive dissonance mediates the process that the emergence of a scapegoat brand leads to an increase in consumer brand trust in the crisis brand category and a decrease of consumer brand trust in the competing brand category.

scholarly journals The Impact of Green Brand Crises on Green Brand Trust: An Empirical Study

2022 ◽  
Vol 14 (2) ◽  
pp. 611
Author(s):  
Gen Li ◽  
Xixiang Sun
Keyword(s):  
Perceived Risk ◽  
Consumer Trust ◽  
Brand Trust ◽  
Chinese Consumers ◽  
Brand Familiarity ◽  
Trust Relationships ◽  
Brand Crisis ◽  
Intermediary Role ◽  
The Impact ◽  
The Relationship

In recent years, brand crises and greenwashing events have become common for Chinese consumers. However, compared to ordinary brands, it is more challenging for green brands to rebuild trust relationships with consumers after a green brand crisis due to their unique energy-saving and environmental protection attributes. The impact mechanism of green brand crises on consumer trust is complicated. To evaluate the different effects of different types of crises, this study used a sample of more than 1000 questionnaires to allow a regressive analysis, robustness test, endogenous test, mechanism test, and heterogeneity analysis. The study’s results show that product functional and value-related crises harm green brand trust, and both brand perceived value and perceived risk play an intermediary role in the mechanism. Brand familiarity plays an essential role in the relationship between the green brand crisis and green brand trust.

Retailer’s Perspective of Product Brand Equity: An Empirical Study of Vietnamese Independent Drink Stores

2011 ◽  
pp. 61-88
Author(s):  
Huong Hoang Thi Thu ◽  
Lin Yu-Li
Keyword(s):  
Brand Equity ◽  
Sales Promotion ◽  
Three Dimensions ◽  
Brand Trust ◽  
Brand Performance ◽  
Business Context ◽  
Brand Association ◽  
Customer Perceived Value ◽  
Trade Promotions ◽  
Retail Grocery

In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity in the business-to-business context. This research attempts to bridge this gap by exploring the customer-based brand equity concept from the retailers’ perspective. The study was conducted in the context of the Vietnamese independent retail grocery sector. This context was chosen on the basis that there has been limited research conducted on branding in the Vietnamese context and due to the prominence of the independent grocery sector in the retail industry of Viet Nam. By using AMOS 16 and SPSS 16.0 software, the results of the study indicate that brand equity plays an important role in the retailing context, and it comprises three dimensions - brand association, brand trust and brand loyalty. As the result of a strong brand, retailers commit to a long-term business relationship with the brand’s manufacturer. Two of these three dimensions of retailer-based brand equity, (brand association and brand trust) are positively and significantly related to the brand’s performance at the retail outlet. Manufacturer support, including advertising, sales promotion and trade promotions has been confirmed by this study to be an antecedent of retailer-based brand equity, brand performance and customer perceived value as well.

Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

2019 ◽  
Vol 21 (2) ◽  
pp. 99-115
Author(s):  
Hyowon Hyun ◽  
JungKun Park ◽  
Weon Sang Yoo
Keyword(s):  
Brand Equity ◽  
Moderating Effect ◽  
Brand Trust ◽  
Luxury Brand ◽  
Online Channel

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

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