scholarly journals Daesh, Twitter and the Social Media Ecosystem

2019 ◽  
Vol 164 (4) ◽  
pp. 60-72 ◽  
Author(s):  
Stuart Macdonald ◽  
Daniel Grinnell ◽  
Anina Kinzel ◽  
Nuria Lorenzo-Dus
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Ecosystem

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

scholarly journals PLATFORM SPECIFICITIES: THE PLATFORM BOOKS PANEL

2021 ◽  
Author(s):  
Natalie Ann Hendry ◽  
Katrin Tiidenberg ◽  
Crystal Abidin ◽  
D. Bondy Valdovinos Kaye ◽  
Jing Zeng ◽  
...  
Keyword(s):  
Social Media ◽  
Social Practices ◽  
Future Developments ◽  
Making Sense ◽  
Everyday Practices ◽  
The Social ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
Production Organization ◽  
Large Groups

Social media platforms shape our lives on micro, meso and macro levels. They have transformed our everyday practices as individuals, or social practices as small and large groups, and have multiple, entangled impacts on rituals of democracy and cultural (re)production, organization of labor and industry. This panel brings together five papers, each by authors of recently published or forthcoming platform books. Together, the papers offer an analysis of TikTok, WeChat, Tumblr, Instagram and Facebook. Because of the book-length analyses preceding the panel, we are able to distill what is distinct and recognizable about these platforms – what we call ‘platform specificities’ and demonstrate how these specificities are shaping not only the experiences of the users of those platforms, but the social media ecosystem more broadly. The panel contributes to the ongoing discussion regarding platform power, social media and ways of making sense of social media, painting in board strokes plausible future developments to keep an eye on. The extended abstract holds a panel rationale and five extended abstracts for each analyzed platform.

Introducing relational dialectics on actor engagement in the social media ecosystem

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rodoula H. Tsiotsou
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Relational Dialectics ◽  
Content Type ◽  
The Social ◽  
Marketing Intelligence ◽  
Media Ecosystem ◽  
Service Ecosystem ◽  
Comprehensive Framework ◽  
First Time

Purpose The purpose of this paper is to provide an in-depth understanding of actor engagement (AE) on social media by proposing a holistic and integrative conceptual framework. Design/methodology/approach Based on a sample of 118 articles, the paper draws on the service-dominant logic (SDL)-based service ecosystem perspective combined with the tenets of relational dialectics as theoretical lenses to inform AE research in social media. Findings The paper proposes a framework of AE in social media called the TASC model, an acronym of Thesis-Antithesis-Synthesis-Conflict. TASC introduces the dialectical nature of AE and discusses the contexts and levels of AE in the social media ecosystem and their evolving processes. Practical implications Firms can apply the knowledge provided by TASC to gather marketing intelligence and develop marketing strategies to anticipate tensions, motivate the desired AE intensity and valence and reinforce value co-creation in the social media ecosystem. Originality/value TASC is a comprehensive framework that, for the first time, explains engagement at all levels of the social media ecosystem by combining the SDL-based service ecosystem view with the relational dialectics perspective.

We’re all connected: The power of the social media ecosystem

2011 ◽  
Vol 54 (3) ◽  
pp. 265-273 ◽  
Author(s):  
Richard Hanna ◽  
Andrew Rohm ◽  
Victoria L. Crittenden
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Ecosystem

The social silos of journalism? Twitter, news media and partisan segregation

2018 ◽  
Vol 21 (4) ◽  
pp. 815-835 ◽  
Author(s):  
John Wihbey ◽  
Kenneth Joseph ◽  
David Lazer
Keyword(s):  
Social Media ◽  
News Media ◽  
Social Media Networks ◽  
The Social ◽  
The Us ◽  
Standard Text ◽  
Media Ecosystem ◽  
The Relationship ◽  
Insight Into ◽  
Modest Correlation

The present work proposes social media as a tool to understand the relationship between journalists’ social networks and the content they produce. Specifically, we ask, “what is the association between the partisan nature of the accounts journalists follow on Twitter and the news content they produce?” Using standard text scaling techniques, we analyze partisanship in a novel dataset of more than 300,000 news articles produced by 644 journalists at 25 different US news outlets. We then develop a novel, semi-supervised model of partisanship of Twitter following relationships and show a modest correlation between the partisanship of whom a journalist follows on Twitter and the content she produces. The findings provide insight into the partisan dynamics that appear to characterize the US media ecosystem in its broad contours, dynamics that may be traceable from social media networks to published stories.

Social Media as Marketing Information Systems

2015 ◽  
pp. 176-195
Author(s):  
Christos Karpasitis ◽  
Antonios Kaniadakis
Keyword(s):  
Social Media ◽  
Information Systems ◽  
Active Role ◽  
Viral Marketing ◽  
Marketing Function ◽  
The Social ◽  
Media Ecosystem ◽  
Digital Objects ◽  
Marketing Information ◽  
The Impact

The chapter discusses the impact of the advent and dominance of Social Media in e-marketing. Drawing on concepts from the Social Sciences and the Information Systems field, we propose an understanding of Social Media as useful Marketing Information Systems, which increasingly support the e-marketing function. More specifically, we explore the changing role of customers who as they become increasingly engaged in the Social Media Ecosystem and form communities of interest around certain products, they assume a more active role in co-creating and spreading marketing messages. To demonstrate this process we discuss the case of branded videos that are developed as part of viral marketing campaigns. We show that branded videos constitute digital objects that combine certain content characteristics (visuals, sound, plot), which create cultural and emotional references that help engage customers and contribute to the video's virality in Social Media.

scholarly journals Transgender identity management across social media platforms

2021 ◽  
pp. 016344372110271
Author(s):  
Justin Buss ◽  
Hayden Le ◽  
Oliver L Haimson
Keyword(s):  
Social Media ◽  
Identity Management ◽  
Identity Work ◽  
Transgender People ◽  
Transgender Identity ◽  
The Social ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
Multiple Accounts ◽  
Over Time

Transgender people use social media for identity work, which takes place over time and across platforms. In this study, we interviewed 20 transgender social media users to examine transgender identity management across the social media ecosystem. We found that transgender social media users curate their social media experiences to fit their needs through creating accounts on different platforms, maintaining multiple accounts on individual platforms, and making active decisions about content they post, networks they are connected to, and content they interact with. In this way, transgender people’s social media curation is not limited to their own identity presentations, but also involves curating the content they see from others and whom they include in their networks. Together, these two types of online curation enable transgender social media users to craft social media worlds that meet their social and self-presentational needs.

scholarly journals SOCIAL MEDIA IN THE AUDIENCE ECONOMY: BUSINESS-TO-BUSINESS PARTNERSHIPS AND CO-DEPENDENCE

2021 ◽  
Author(s):  
Fernando Van der Vlist ◽  
Anne Helmond
Keyword(s):  
Social Media ◽  
Business Partnerships ◽  
The Social ◽  
Media Distribution ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Creation ◽  
Collective Development ◽  
Exclusive Or ◽  
Business To Business

Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This paper considers the significance of partnerships in the social media ecosystem to better understand how industry platforms, and the infrastructure they build, mediate and shape platform power and governance. We argue that partners contribute to ‘platformisation’ through their collective development of business-to-business platform infrastructures. Specifically, we examine how they have integrated social media platforms with what we call the audience economy – an exceptionally complex global and interconnected marketplace of intermediaries involved in the creation, commodification, analysis, and circulation of data audiences for purposes including but not limited to digital advertising and marketing. We determine which relationships exist, which are exclusive or shared, and identify key ecosystem partners. Further, we find that partners build and integrate extensive infrastructures for data-sourcing and media distribution, surfacing infrastructural and strategic sources and locations, or ‘nodes’, of power in this ecosystem. The empirical findings thus highlight the significance of partnerships and partner integrations and call attention to the powerful industry players and intermediaries that remain largely invisible to us as audiences.

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