scholarly journals SOCIAL MEDIA IN THE AUDIENCE ECONOMY: BUSINESS-TO-BUSINESS PARTNERSHIPS AND CO-DEPENDENCE

2021 ◽  
Author(s):  
Fernando Van der Vlist ◽  
Anne Helmond
Keyword(s):  
Social Media ◽  
Business Partnerships ◽  
The Social ◽  
Media Distribution ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Creation ◽  
Collective Development ◽  
Exclusive Or ◽  
Business To Business

Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This paper considers the significance of partnerships in the social media ecosystem to better understand how industry platforms, and the infrastructure they build, mediate and shape platform power and governance. We argue that partners contribute to ‘platformisation’ through their collective development of business-to-business platform infrastructures. Specifically, we examine how they have integrated social media platforms with what we call the audience economy – an exceptionally complex global and interconnected marketplace of intermediaries involved in the creation, commodification, analysis, and circulation of data audiences for purposes including but not limited to digital advertising and marketing. We determine which relationships exist, which are exclusive or shared, and identify key ecosystem partners. Further, we find that partners build and integrate extensive infrastructures for data-sourcing and media distribution, surfacing infrastructural and strategic sources and locations, or ‘nodes’, of power in this ecosystem. The empirical findings thus highlight the significance of partnerships and partner integrations and call attention to the powerful industry players and intermediaries that remain largely invisible to us as audiences.

scholarly journals How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem

2021 ◽  
Vol 8 (1) ◽  
pp. 205395172110250
Author(s):  
Fernando N van der Vlist ◽  
Anne Helmond
Keyword(s):  
Social Media ◽  
Business Partnerships ◽  
The Social ◽  
Media Distribution ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
Collective Development ◽  
Exclusive Or ◽  
Power Mapping ◽  
Business To Business

Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This article considers the significance of partnerships in the social media ecosystem to better understand how industry platforms, and the infrastructure they build, mediate and shape platform power and governance. We argue that partners contribute to ‘platformisation’ through their collective development of business-to-business platform infrastructures. Specifically, we examine how partners have integrated social media platforms with what we call the audience economy – an exceptionally complex global and interconnected marketplace of intermediaries involved in the creation, commodification, analysis, and circulation of data audiences for purposes including but not limited to digital advertising and marketing. We determined which relationships are involved, which are exclusive or shared, and identified key ecosystem partners. Further, we found that partners build and integrate extensive infrastructures for data-sourcing and media distribution, surfacing infrastructural and strategic sources and locations, or ‘nodes’, of power in this ecosystem. The empirical findings thus highlight the significance of partnerships and partner integrations and draw attention to the powerful industry players and intermediaries that remain largely invisible.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

scholarly journals PLATFORM SPECIFICITIES: THE PLATFORM BOOKS PANEL

2021 ◽  
Author(s):  
Natalie Ann Hendry ◽  
Katrin Tiidenberg ◽  
Crystal Abidin ◽  
D. Bondy Valdovinos Kaye ◽  
Jing Zeng ◽  
...  
Keyword(s):  
Social Media ◽  
Social Practices ◽  
Future Developments ◽  
Making Sense ◽  
Everyday Practices ◽  
The Social ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
Production Organization ◽  
Large Groups

Social media platforms shape our lives on micro, meso and macro levels. They have transformed our everyday practices as individuals, or social practices as small and large groups, and have multiple, entangled impacts on rituals of democracy and cultural (re)production, organization of labor and industry. This panel brings together five papers, each by authors of recently published or forthcoming platform books. Together, the papers offer an analysis of TikTok, WeChat, Tumblr, Instagram and Facebook. Because of the book-length analyses preceding the panel, we are able to distill what is distinct and recognizable about these platforms – what we call ‘platform specificities’ and demonstrate how these specificities are shaping not only the experiences of the users of those platforms, but the social media ecosystem more broadly. The panel contributes to the ongoing discussion regarding platform power, social media and ways of making sense of social media, painting in board strokes plausible future developments to keep an eye on. The extended abstract holds a panel rationale and five extended abstracts for each analyzed platform.

scholarly journals Transgender identity management across social media platforms

2021 ◽  
pp. 016344372110271
Author(s):  
Justin Buss ◽  
Hayden Le ◽  
Oliver L Haimson
Keyword(s):  
Social Media ◽  
Identity Management ◽  
Identity Work ◽  
Transgender People ◽  
Transgender Identity ◽  
The Social ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
Multiple Accounts ◽  
Over Time

Transgender people use social media for identity work, which takes place over time and across platforms. In this study, we interviewed 20 transgender social media users to examine transgender identity management across the social media ecosystem. We found that transgender social media users curate their social media experiences to fit their needs through creating accounts on different platforms, maintaining multiple accounts on individual platforms, and making active decisions about content they post, networks they are connected to, and content they interact with. In this way, transgender people’s social media curation is not limited to their own identity presentations, but also involves curating the content they see from others and whom they include in their networks. Together, these two types of online curation enable transgender social media users to craft social media worlds that meet their social and self-presentational needs.

scholarly journals Suspicious Activity Detection of Twitter and Facebook using Sentimental Analysis

TEM Journal ◽  
2020 ◽  
pp. 1313-1319
Author(s):  
Saeed Al Mansoori ◽  
Afrah Almansoori ◽  
Mohammed Alshamsi ◽  
Said A. Salloum ◽  
Khaled Shaalan
Keyword(s):  
Social Media ◽  
Criminal Behavior ◽  
Positive Response ◽  
Study Data ◽  
Positive Opinion ◽  
Activity Detection ◽  
Negative Opinion ◽  
The Social ◽  
Social Media Platforms ◽  
The Creation

The purpose of this study is to evaluate the criminal behavior on the social media platforms and to classify the gathered data effectively as negative, positive, or neutral in order to identify a suspect. In this study, data was collected from two platforms, Twitter and Facebook, resulting in the creation of two datasets. The following findings have been pointed out from this study: Initially, VADER twitter sentimental analysis showed that out of 5000 tweets 50.8% people shared a neutral opinion, 39.2% shared negative opinion and only 9.9% showed positive opinion. Secondly, on Facebook, the majority of people showed a neutral response which is 55.6%, 38.9% shared positive response and only 5.6% shared negative opinion. Thirdly, the score of sentiments and engagement in every post affects the intensities of sentiments.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

ПРИНЦИПИ ПІЗНАННЯ ПОБУТУВАННЯ ПЕРФОРМАНСУ

2020 ◽  
pp. 54-60
Author(s):  
Admink Admink ◽  
Жанна Шкляренко
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Research Performance ◽  
Emotional States ◽  
Performance Study ◽  
Modern Culture ◽  
Cultural Phenomenon ◽  
The Social ◽  
The Creation ◽  
Dividing Line

Стаття присвячена дослідженню шляхів вивчення перформансу як культурного явища. Зростаюча увага до цього феномену зумовлена відсутністю лінії розмежування його з життям, створенню особливої реальності, спроможністю викликати потужні емоційні стани та взаємоемпатії. Проблематичність у вивченні його полягає у складності архівування, хиткий своєрідний наратив, що вислизає зі сприйняття непідготовленого глядача, міграція з виставкових зал у соціальну сферу, супроводжувана жанровими новоутвореннями. Даним дослідженням зроблено спробу аналізу шляхів пізнання культурного явища перформансу, визначені особливості побутування, виявлено закономірності проявів та варіативність в сучасній культурі. The article is devoted to the study of ways to research performance study as a cultural phenomenon. The growing interest in the phenomenon of performance art is due to the lack of a dividing line with our life, the creation of a special reality, the ability to cause strong emotional states and mutual empathy. The difficulty of study is also in trouble archiving it, shaky kind of narrative which escapes the perception of the unprepared viewer, the migration of the exhibition halls and in the social media sphere, followed by the creation of new genres. This analyzes the ways of understanding the cultural phenomenon of performance art. The features of being are determined, patterns and a variety of its manifestations in modern culture are revealed.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

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