scholarly journals Transgender identity management across social media platforms

2021 ◽  
pp. 016344372110271
Author(s):  
Justin Buss ◽  
Hayden Le ◽  
Oliver L Haimson

Transgender people use social media for identity work, which takes place over time and across platforms. In this study, we interviewed 20 transgender social media users to examine transgender identity management across the social media ecosystem. We found that transgender social media users curate their social media experiences to fit their needs through creating accounts on different platforms, maintaining multiple accounts on individual platforms, and making active decisions about content they post, networks they are connected to, and content they interact with. In this way, transgender people’s social media curation is not limited to their own identity presentations, but also involves curating the content they see from others and whom they include in their networks. Together, these two types of online curation enable transgender social media users to craft social media worlds that meet their social and self-presentational needs.

Author(s):  
Ze Zook ◽  
Ben Salmon

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.


Author(s):  
Amanda Koontz

This chapter examines the theoretical underpinnings as to how transgender people experience intimate partner violence, in a social context dominated by romantic love ideals and the gender binary. It examines how abusers manipulate transgender-specific insecurities and discredit identities through controlling gender transitions and other aspects of transgender identity construction. The processes of identity work—that is, constructing oneself as an image in relation to one's self-concept and perceptions of others’ reactions—influence almost all realms of life. Given the social context and distinct experiences corresponding with transitions, this chapter explores transgender peoples’ identity work as a potential site for identity abuse, identifying two altercasting strategies of retroverting (reinforcing past, undesired identities) and maneuverting (making desired identities unachievable by holding idealized traits and props over victims). In so doing, this chapter also considers ways in which discrediting identity work offers insight into “why victims stay” in abusive relationships within the context of transgender intimate partner violence.


Author(s):  
Ze Zook ◽  
Ben Salmon

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.


2019 ◽  
Vol 26 (8-9) ◽  
pp. 749-758 ◽  
Author(s):  
Oliver L Haimson

Abstract Objective Transgender people face substantial mental health disparities, and this population’s emotional well-being can be particularly volatile during gender transition. Understanding gender transition sentiment patterns can positively impact transgender people by enabling them to anticipate, and put support in place for, particularly difficult time periods. Yet, tracking sentiment over time throughout gender transition is challenging using traditional research methods. This study’s objective was to use social media data to understand average gender transition sentiment patterns. Materials and Methods Computational sentiment analysis and statistics were used to analyze 41 066 posts from 240 Tumblr transition blogs (online spaces where transgender people document gender transitions) to understand sentiment patterns over time and quantify relationships between transgender identity disclosures, sentiment, and social support. Results Findings suggest that sentiment increases over time on average throughout gender transition, particularly when people receive supportive responses to transgender identity disclosures. However, after disclosures to family members, people experienced temporary increased negative sentiment, followed by increased positive sentiment in the long term. After transgender identity disclosures on Facebook, an important means of mass disclosure, those with supportive networks experienced increased positive sentiment. Conclusions With foreknowledge of sentiment patterns likely to occur during gender transition, transgender people and their mental healthcare professionals can prepare with proper support in place throughout the gender transition process. Social media are a novel data source for understanding transgender people’s sentiment patterns, which can help reduce mental health disparities for this marginalized population during a particularly difficult time.


Author(s):  
Natalie Ann Hendry ◽  
Katrin Tiidenberg ◽  
Crystal Abidin ◽  
D. Bondy Valdovinos Kaye ◽  
Jing Zeng ◽  
...  

Social media platforms shape our lives on micro, meso and macro levels. They have transformed our everyday practices as individuals, or social practices as small and large groups, and have multiple, entangled impacts on rituals of democracy and cultural (re)production, organization of labor and industry. This panel brings together five papers, each by authors of recently published or forthcoming platform books. Together, the papers offer an analysis of TikTok, WeChat, Tumblr, Instagram and Facebook. Because of the book-length analyses preceding the panel, we are able to distill what is distinct and recognizable about these platforms – what we call ‘platform specificities’ and demonstrate how these specificities are shaping not only the experiences of the users of those platforms, but the social media ecosystem more broadly. The panel contributes to the ongoing discussion regarding platform power, social media and ways of making sense of social media, painting in board strokes plausible future developments to keep an eye on. The extended abstract holds a panel rationale and five extended abstracts for each analyzed platform.


Author(s):  
Fernando Van der Vlist ◽  
Anne Helmond

Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This paper considers the significance of partnerships in the social media ecosystem to better understand how industry platforms, and the infrastructure they build, mediate and shape platform power and governance. We argue that partners contribute to ‘platformisation’ through their collective development of business-to-business platform infrastructures. Specifically, we examine how they have integrated social media platforms with what we call the audience economy – an exceptionally complex global and interconnected marketplace of intermediaries involved in the creation, commodification, analysis, and circulation of data audiences for purposes including but not limited to digital advertising and marketing. We determine which relationships exist, which are exclusive or shared, and identify key ecosystem partners. Further, we find that partners build and integrate extensive infrastructures for data-sourcing and media distribution, surfacing infrastructural and strategic sources and locations, or ‘nodes’, of power in this ecosystem. The empirical findings thus highlight the significance of partnerships and partner integrations and call attention to the powerful industry players and intermediaries that remain largely invisible to us as audiences.


2021 ◽  
Vol 8 (1) ◽  
pp. 205395172110250
Author(s):  
Fernando N van der Vlist ◽  
Anne Helmond

Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This article considers the significance of partnerships in the social media ecosystem to better understand how industry platforms, and the infrastructure they build, mediate and shape platform power and governance. We argue that partners contribute to ‘platformisation’ through their collective development of business-to-business platform infrastructures. Specifically, we examine how partners have integrated social media platforms with what we call the audience economy – an exceptionally complex global and interconnected marketplace of intermediaries involved in the creation, commodification, analysis, and circulation of data audiences for purposes including but not limited to digital advertising and marketing. We determined which relationships are involved, which are exclusive or shared, and identified key ecosystem partners. Further, we found that partners build and integrate extensive infrastructures for data-sourcing and media distribution, surfacing infrastructural and strategic sources and locations, or ‘nodes’, of power in this ecosystem. The empirical findings thus highlight the significance of partnerships and partner integrations and draw attention to the powerful industry players and intermediaries that remain largely invisible.


2018 ◽  
Vol 58 (2) ◽  
pp. 617
Author(s):  
Craig A. Styan

Social media is becoming ubiquitous, but may not always be an effective way for companies to interact with their stakeholders. This paper reports the results of ongoing assessments of social media use in the Australian energy and resource sectors, starting from 2013. Nearly all energy and mining companies had publicly accessible websites but, although increasing, social media use is (still) relatively limited compared with other industries. LinkedIn (with a recruitment focus) was the social media channel most commonly adopted across the extractive sectors, although Twitter and YouTube are increasingly being adopted. Larger companies use more channels, post more and have more followers. In contrast, even small environmental and community groups frequently used a range of social media. Although this may suggest social media should be a place to engage such groups in dialogue, other recent studies suggest that, in practice, social media platforms are often difficult venues to do this, not least because companies cannot control the directions of conversations. For example, customers of utility companies frequently use social media to bypass official grievance mechanisms, which, over time, has apparently led to demand-driven increases in resourcing needed to deal with this. In addition to providing an industry-wide benchmark of social media use, these surveys provide a basis for comparison with other industries to understand what role social media could have in better engaging stakeholders associated with the extractive sectors.


Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.


2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.


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