Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

2021 ◽  
pp. 1-22
Author(s):  
Manali Gupta ◽  
Neena Sinha ◽  
Pratibha Singh ◽  
Francisco Liébana-Cabanillas
2016 ◽  
Vol 41 (1) ◽  
pp. 93-127 ◽  
Author(s):  
Fiona X. Yang

The growth of consumer-generated media (CGM) has promoted the popularity of online knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has drawn much attention in academy and industry, little research has been published addressing the factors influencing eWOM intentions. Using a well-known restaurant review website, Openrice.com, as an example, this study explored three predictors to eWOM intentions in an integrative framework: experience factor (restaurant satisfaction), knowledge sharing factors (egoistic and altruistic needs), and technology acceptance factors (perceived usefulness and perceived ease-of-use). In addition, the moderating role of technology acceptance factors on the relationships between experience/knowledge sharing factors and eWOM intentions were examined. The results of the study indicate that (1) individuals’ altruistic needs trigger positive eWOM, (2) the perceived usefulness of the website has a significant main effect on eWOM intentions, and (3) the perceived usefulness significantly moderates the relationships between satisfaction/egoistic needs and eWOM intentions. The discussions also provide implications and managerial insights for research and practice.


Author(s):  
Teta Stamati ◽  
Athanasios Karantjias ◽  
Drakoulis Martakos

?he transformational role of e-government can be achieved through engagement of the citizens in the e-government rollout and subsequent adoption. The present study integrates constructs from the Technology Acceptance Model, Diffusions of Innovation Theory and Trust Models in order to propose a research model to guide future e-government initiatives. The critical acceptance factors, namely: trust, security, and regulation are analyzed for the citizens’ adoption process. The citizen’s perceptions of electronic services adoption are analyzed based on the case study of the National Governmental Portal.


2021 ◽  
Vol 4 (2) ◽  
pp. 176-184
Author(s):  
Sulaiman Abdullahi Bambale ◽  
Kaltume Mohammed Kamselem ◽  
Saheed Ademola Lateef ◽  
Ng Mui Qing ◽  
Abdullahi Bala Ado

Abstract: The main purpose of this study is to explore the moderating role of technological innovations on the relationship between operational performance towards patient satisfaction. The study presented the first step towards a systematic and theoretical approach in understanding the patient satisfaction. To achieve this, the theory synthesizing and model approaches are adopted. Self-administrated questionnaires will be used to gather data. The findings highlighted that healthcare establishments need to focus on technology-based services due to the decreasing level of satisfaction when population rises. In order to cope with this issue, technological based management system and equipment’s need to be introduced to enhance the operational performance of hospitals, which reduces the delays in treatment and ease the burden of practitioners. The strategy also brings improvement in patient care services and higher level of trust towards hospitals. The study also benefits scholars and open a new avenue for researchers and academia. The paper concluded that appropriate measuring protocols such as technology acceptance model (TAM) and technology readiness model (TRM) need to be incorporated to effectively gauge the effectiveness of the organizational performance and patient satisfaction in the light of technological innovation. Keywords: Technological innovation, Operational performance, Patients satisfaction


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