Shopping Malls: Predicting Who Lives, Who Dies, and Why?

Author(s):  
Michael A. Burayidi ◽  
Sanglim Yoo
Keyword(s):  
2018 ◽  
Vol 13 (2) ◽  
pp. 42
Author(s):  
K. SASI KUMAR ◽  
SULTANA M. SADIKA ◽  
M. VASUDEVAN ◽  
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◽  
...  
Keyword(s):  

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.


2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.


Author(s):  
Mohd Firdaus Mohamad Ali ◽  
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Muhammad Salleh Abustan ◽  
Siti Hidayah Abu Talib ◽  
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...  

Author(s):  
Quanle Zou ◽  
Tiancheng Zhang ◽  
Wei Liu

In recent years, various large- and medium-sized shopping malls have been essential components of each city with the speed-up of China’s urbanization process and the improvement of residents’ living standard. A method for evaluating fire risk in shopping malls based on quantified safety checklist and structure entropy weight method was proposed according to related literatures as well as laws and regulations by analyzing the characteristics of fires occurring in shopping malls in recent years. At first, the factors influencing the fire risk in shopping malls were determined by carrying out on-site survey and visiting related organizations to construct an evaluation index system for fires occurring in shopping malls; afterwards, a quantified safety checklist composed of four parts (i.e. safety grade, grade description, scoring criterion and index quantification) was established based on related laws and regulations; subsequently, index weights were determined by utilizing structure entropy weight method, thus putting forward a method for assessing fire risk in shopping malls based on quantified safety checklist and structure entropy weight method. Eventually, the applicability of the evaluation method was validated exampled by Wal-Mart. The research result provides a theoretical basis for further improvement of the theoretical system for fire risk evaluation in shopping malls, and also exerts practical and guidance significance on timeous and effective early warning as well as prevention and control of building fires.


2021 ◽  
Vol 13 (6) ◽  
pp. 3071
Author(s):  
Philip Cooke

This paper has three main objectives. It traces the “closed” urban model of city development, critiques it at length, showing how it has led to an unsustainable dead-end, represented in post-Covid-19 “ghost town” status for many central cities, and proposes a new “open” model of city design. This is avowedly an unsegregated and non-segmented utilisation of now often abandoned city-centre space in “open” forms favouring urban prairie, or more formalised urban parklands, interspersed with so-called “agritecture” in redundant high-rise buildings, shopping malls and parking lots. It favours sustainable theme-park models of family entertainment “experiences” all supported by sustainable hospitality, integrated mixed land uses and sustainable transportation. Consideration is given to likely financial resource issues but the dearth of current commercial investment opportunities from the old carbonised urban model, alongside public policy and consumer support for urban greening, are concluded to form a propitious post-coronavirus context for furthering the vision.


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