The Media Environment and Media Consumption in Contemporary Russian Society

2011 ◽  
Vol 52 (4) ◽  
pp. 10-23
Author(s):  
V. P. Kolomiets
Author(s):  
K.E. Goldschmitt

Bossa Mundo chronicles how Brazilian music has been central to Brazil’s national brand in the United States and the United Kingdom since the late 1950s. Scholarly texts on Brazilian popular music generally focus on questions of music and national identity, and when they discuss the music’s international popularity, they keep the artists, recordings, and live performances as the focus, ignoring the process of transnational mediation. This book fills a major gap in Brazilian music studies by analyzing the consequences of moments when Brazilian music was popular in Anglophone markets, with a focus on the media industries. With subject matter as varied as jazz, film music, dance fads, DJ/remix culture, and new models of musical distribution, the book demonstrates how the mediation of Brazilian music in an increasingly crowded transnational marketplace has had lasting consequences for the creative output celebrated by Brazil as part of its national brand. Through a discussion of the political meaning of mass-mediated music in chronologically organized chapters, the book shifts the scholarly focus on the music’s transnational popularity from the scholarly framework of representing Otherness to broader considerations of a media environment where listeners and intermediaries often have differing priorities. The book provides a new model for studying music from culturally rich countries in the Global South where local governments often leverage stereotypes in their national branding project.


2021 ◽  
Vol 7 ◽  
pp. 237802312110247
Author(s):  
Alexandrea J. Ravenelle ◽  
Abigail Newell ◽  
Ken Cai Kowalski

The authors explore media distrust among a sample of precarious and gig workers interviewed during the COVID-19 pandemic. Although these left-leaning respondents initially increased their media consumption at the outset of the pandemic, they soon complained of media sensationalism and repurposed a readily available cultural tool: claims of “fake news.” As a result, these unsettled times have resulted in a “diffusion of distrust,” in which an elite conservative discourse of skepticism toward the media has also become a popular form of compensatory control among self-identified liberals. Perceiving “fake news” and media sensationalism as “not good” for their mental health, respondents also reported experiencing media burnout and withdrawing from media consumption. As the pandemic passes its one-year anniversary, this research has implications for long-term media coverage on COVID-19 and ongoing media trust and consumption.


2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.


2020 ◽  
Vol 20 (3) ◽  
pp. 560-571
Author(s):  
M. M Nazarov ◽  
V. N Ivanov ◽  
E. A Kublitskaya

The article considers the dynamics of the TV and Internet consumption of different cohorts under the dramatic changes in the Russian media landscape. In the last decade, the media environment has reached the mass scale in the use of the latest communication technologies based on the high-speed mobile Internet and its various apps. The results of the comparison of the studies of 2012 and 2017 indicate multidirectional trends: an increase in the average daily time of the Internet use in the middle-age and partly elder cohorts, and a moderate increase in the younger groups. The duration of TV viewing is a cyclic phenomenon determined by the stages of life cycle and socialization: the TV consumption of the same cohorts tends to decrease in a five-year interval. According to the theory of media substitution, the Internet is partly a functional alternative to TV for it allows the needs of the audience to be more fully satisfied and to develop on the basis of new technological opportunities. The article also considers features of the media consumption of the digital generation (millennials). This group is internally very different: it consists of several age and social-professional subgroups with serious differences in the average daily TV and Internet consumption. All these trends of the media consumption changed under the covid-19 crisis: changes in the mode of life and a fundamentally different information agenda determined an increase in the media use, primarily TV and the Internet. The long-term trend of the gradual decrease of the TV-audience changed: the average TV viewing increased in all cohorts. Under the crisis, the leading functions of the media - information and recreation - are more in demand than before.


2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.


Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.


2021 ◽  
pp. 171-175
Author(s):  
A. N. Timokhovich ◽  
O. I. Nikuradze

The article deals with the development of media spaces of virtual fan communities. The aim of the research was to reveal the specifics of online communication of virtual fan communities with the audience. The paper investigates the dialectics of the concepts of fan-community, media space, fandom. The article considers the main approaches to studying media space by Russian and foreign authors. The study describes the traditional offline communication practices of the fandoms. The authors substantiate the problem of the existence of a variety of communication channels of the fan communities with the audience (negative interpretation of content, limitations in monetization and evaluation of the effectiveness of communication practices, the growth of costs for the diversification of content, taking into account the features of different platforms). The paper identifies the trend of centralization of fan communities and the possibilities of technological support of user experience at all stages of the communication process as part of the use of online platform. The article gives an analysis of the media environment and media spaces of South Korea’s fan communities on the example of the South Korean case of the development of the fandom media space in the format of the Weverse mobile application. The study considers the techniques of interaction with the audience in the offline interaction limitations. The authors formulate conclusions about the specifics of the extended functionality of the platform, about the provided ways of organizing the virtual fan media space with the help of the platform; about the coming trend of transferring fan activities into the virtual environment.


2021 ◽  
Vol 70 (7) ◽  
pp. 75-79
Author(s):  
С.А. Цамакаева ◽  
Д.Д. Молодцова

The article is devoted to the interaction of literary text and film text in the media environment. Transmediality is understood as a new kind of translation, film translation, which is considered on the basis of various sciences.


2000 ◽  
Vol 25 (1) ◽  
Author(s):  
Rowland Lorimer

Abstract: This introductory essay examines the state of Canadian communications scholarship. It maintains that the dominant stance taken by Canadian communications scholars is rooted in a leftist critique of the media that has become both detached from the media and disengaged from informed strategic action. In the context of a complex media environment, the paper argues for a refocusing on communication itself, an embrace of professional training, and, in the context of technological and social change, a research strategy based on research and development. Résumé: Cet article d'introduction examine l'état de la recherche en communication au Canada. Il soutient que le parti-pris prédominant de chercheurs canadiens en communication se fonde sur une critique gauchiste des médias qui au fil du temps s'est détachée à la fois des médias et d'actions stratégiques averties. Tenant compte de la complexité de l'environnement médiatique actuel, cet article appuie un retour à des approches portant sur la communication elle-même, une mise en valeur de l'entraînement professionnel et, dans le contexte de changements technologiques et sociaux, une stratégie de recherche fondée sur recherche et développement.


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