scholarly journals ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES

2021 ◽  
pp. 171-175
Author(s):  
A. N. Timokhovich ◽  
O. I. Nikuradze
Keyword(s):  
Online Communication ◽  
Communication Process ◽  
Community Media ◽  
Media Environment ◽  
Technological Support ◽  
South Korean ◽  
Fan Communities ◽  
Media Space ◽  
The Media ◽  
Communication Practices

The article deals with the development of media spaces of virtual fan communities. The aim of the research was to reveal the specifics of online communication of virtual fan communities with the audience. The paper investigates the dialectics of the concepts of fan-community, media space, fandom. The article considers the main approaches to studying media space by Russian and foreign authors. The study describes the traditional offline communication practices of the fandoms. The authors substantiate the problem of the existence of a variety of communication channels of the fan communities with the audience (negative interpretation of content, limitations in monetization and evaluation of the effectiveness of communication practices, the growth of costs for the diversification of content, taking into account the features of different platforms). The paper identifies the trend of centralization of fan communities and the possibilities of technological support of user experience at all stages of the communication process as part of the use of online platform. The article gives an analysis of the media environment and media spaces of South Korea’s fan communities on the example of the South Korean case of the development of the fandom media space in the format of the Weverse mobile application. The study considers the techniques of interaction with the audience in the offline interaction limitations. The authors formulate conclusions about the specifics of the extended functionality of the platform, about the provided ways of organizing the virtual fan media space with the help of the platform; about the coming trend of transferring fan activities into the virtual environment.

scholarly journals Audiobook, audio podcast, audio series – modern formats of the media space

Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal
Keyword(s):  
The Novel ◽  
Sound Design ◽  
Media Environment ◽  
Cognitive Aspect ◽  
Modern Media ◽  
Research Material ◽  
Technical Base ◽  
Media Space ◽  
The Media ◽  
Qualitative Changes

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.

scholarly journals Digital maturity as a critical element development of the media industry

2021 ◽  
Vol 14 (1) ◽  
pp. 42-50
Author(s):  
E. I. Kuznetsova ◽  
A. V. Rusavskaya
Keyword(s):  
Communication Technologies ◽  
Critical Element ◽  
Media Industry ◽  
Net Income ◽  
Media Environment ◽  
Revenue Growth ◽  
The Social ◽  
Media Space ◽  
Key Competencies ◽  
The Media

The article defines that the social functioning of communication technologies forms the media environment (media space) of a digital society. Organizations that are at high levels of digital maturity are significantly more likely than organizations with lower maturity to achieve high net income and annual revenue growth. Based on the analysis, ten key competencies that are critical for the management of the media industry are identified.

MANAGING SOCIAL INTERACTION IN THE MEDIA SPACE

2021 ◽  
Vol 23 (5) ◽  
pp. 75-79
Author(s):  
OLGA MOLCHANOVA ◽  
Keyword(s):  
Social Interaction ◽  
Mass Media ◽  
Management System ◽  
Professional Community ◽  
Communication Process ◽  
Editorial Office ◽  
Modern Media ◽  
Interaction Processes ◽  
Media Space ◽  
The Media

The article presents an attempt to operationalize the concept of «managing social interaction in the media space», which is relevant today, but does not yet have a generally accepted interpretation in the scientific world. The specifics of social interaction are primarily represented by the communication component, but are not limited to this factor alone. The procedural nature of social interaction makes it possible to talk about the possibility of managing it, and, therefore, a meaningful approach to regulating communication models in the modern media space. To determine the goals and objectives of the social interaction management system in the media space, it is advisable to use a tiered approach, where the state in the process of managing social interaction in the media space acts as a determining entity, this is a mega-level; at the macro level, this role is performed by the professional community of the mass media; at the micro level, the determining entity is the management of a single editorial office. The individual acts as a defining subject at the micro and macro levels. In this regard, the purpose and objectives of the management system of social interaction processes in the media space can be presented to the relevant determining level. Tasks of the management system of social interaction processes in the media space at the mega-level: development of terminology; introduction of overdue proposals to the Law of the Russian Federation «On Mass Media», official regulation of both innovative processes in the field of media, and relevant changes in secondary and higher professional education for the training of specialists of convergent type editorial offices. It should be borne in mind such a specific characteristic of social interaction as professional convergence, which is an actual trend of the modern media space. The merging of journalism, advertising and PR into a single activity leads to the emergence of many new forms of interaction with the audience, in which the communication aspect comes first. The consumer, having the ability to instantly respond to any information message, becomes a significant actor in the communication process. «Citizen (people’s) journalists», caring people who own communication technologies, expressing their point of view in the public space, contribute to the emergence of a new type of communication activity: attracting famous people as opinion leaders, which actualizes the activity of the audience. The analysis of various points of view made it possible to formulate the term «Management of social interaction in the media space» and identify the key features of the functional of this activity and conclude that further research of this phenomenon is necessary due to the multi-vector nature of its manifestation and the need for a significant update of the foundations of the existing managerial nature.

scholarly journals The Media Image as a Motivator for the Humanization of Society

2018 ◽  
Vol 10 (1) ◽  
pp. 141-149
Author(s):  
Olga A Vazhenina
Keyword(s):  
Autism Spectrum Disorders ◽  
Autism Spectrum ◽  
Ordinary People ◽  
Media Environment ◽  
The Social ◽  
Media Space ◽  
The Media ◽  
Contemporary Media ◽  
Spectrum Disorders ◽  
Developmental Features

The author studies the modern media environment, which reflects the problem of people with personality disorders of the autistic spectrum. The relevance of the article is determined by the severity of the social problems of the categories of deviant people in society and the insufficient degree of study of this context in contemporary media space. The novelty of the research consists in the author's attempt to investigate the role and importance of the media environment in the positioning of the phenomenon of social autism and humanization of society basing on cinema . Among the most socially important issues which are being reflected in contemporary media space the problems of disabled and deviant people take a major place. Contemporary cinema promotes the penetration and dissemination of socially significant ideas in society: responsibility, differentiation, humanism. Films about people with autism spectrum disorders are included in many films about the problem of sick people, people with disabilities and people with developmental features. The key idea of this large thematic group is to overcome the existing life circumstances and attempts to live a full life. The ideological features of films about autistics, as the author assumes, differ from the conceptual field of films of the general thematic group. These features are: projection into society of the image of the savant - a highly functional autist and the fact that such people are better (more honest, naive, more moral) than ordinary people. Proceeding from the increase in the total number of films devoted to this problem and their ideological homogeneity and uniqueness, the conclusion follows that a trend is being formed in society to humanize the social attitude to people with autism spectrum disorders.

scholarly journals Modeling of Complex Information Processes in the Oversaturated Media Environment (to the article by A.P. Sukhodolov, I.V. Anokhov, V.A. Marenko Informational Impulse-Wave Interaction between the Media and Society)

2019 ◽  
Vol 8 (4) ◽  
pp. 844-853
Author(s):  
Daniil Frolov ◽  
Anastasija Strekalova ◽  
Anna Lavrentyeva
Keyword(s):  
Web 2.0 ◽  
Wave Interaction ◽  
Radical Change ◽  
Web 2.0 Technologies ◽  
Media Environment ◽  
Media Space ◽  
System 2 ◽  
The Media ◽  
Media Systems ◽  
System 1

The article discusses promising areas of modeling informational interaction between the media and the society from the standpoint of the Paradigm of Complexity. Increasing complexity of the society’s media system, turbulence in the media environment, transformation of the functions of traditional media, changing methods of information production and consumption, and development of Web 2.0 technologies are critical challenges for media theorists. Basing on the theory of behavioral economics, the authors prove that in the context of a significant growth of information volume, most people demonstrate a shift of thinking from System 1 to System 2. System 1 is a sub-system of the brain responsible for making rational, well-considered and balanced decisions, whereas System 2 is the area of automatic quick, spontaneous decision-making. This shift results in the dominance of populism, post-truth and fake news in the media space. The authors show that Web 2.0 technologies, which help people, regardless their occupation, to generate info-content, extends the boundaries of journalism and media. This, particularly, leads to development of citizen journalism and the increasing role of social communities (networks) as isolated media-systems that fragment the media space. The article substantiates that traditional media’s abilities to manipulate mass consciousness in the current supersofisticated media environment are extremely limited. The authors put forward a hypothesis about a radical change in the media’s key role, namely, a transition from content production to creating a semantic context. The methodological reflections presented in the article may serve as new impulses to building up synergetic, nonequilibrium, evolutionary and other models of complex adaptive media systems.

scholarly journals Crowdfunding for Media Projects: Communication Practices of Targeting

2021 ◽  
Vol 10 (3) ◽  
pp. 487-499
Author(s):  
Tatiana Kaminskaia
Keyword(s):  
Content Analysis ◽  
Success Factors ◽  
Target Audience ◽  
Expert Interviews ◽  
Media Environment ◽  
Specific Target ◽  
Observation Methods ◽  
The Media ◽  
Communication Practices ◽  
Participatory Observation

The study examined the communicative crowdfunding practices of successful media projects in relation to financial and content participation of the target audience. The creation and support of media projects became possible in Russia through the active development of special Internet platforms and are the result of the increased status of the addressee in the media environment. The research identified factors and communication practices for creating successful media projects through crowdfunding. Crowdfunding as a collaboration of people to implement any ideas and projects is a relatively new practice for Russia, and it has not been systematically studied. There are hundreds of Internet platforms to raise funds for creating the most exotic projects (from cooking a giant salad to financing the murders of officials). At the same time, the study showed that the success of Russian crowdfunding is primarily associated with media projects. Crowdfunding is a serious resource for independent media and those who work with specific target audience and its interests. In this case, the media offer certain bonuses to the audience that supported them. The study employed participatory observation methods, content analysis, and expert interviews with the organizers and authors of successful media projects Planeta.ru (https://planeta.ru/), The power of the word, Crowdplatform for journalists (https://word-power.ru/). A total of 5 expert interviews were conducted. The study identified the following success factors: communicative features of addressing the target audience of the projects; rewards for participation that meet the audience's needs; сreative practices of attracting media personalities to promote projects.

Between Public and Private Media: Toward a Definition of “Community Media”

2018 ◽  
Vol 45 (3) ◽  
pp. 30-43 ◽  
Author(s):  
Mauro Cerbino ◽  
Francesca Belotti
Keyword(s):  
Public Opinion ◽  
The State ◽  
Community Media ◽  
Public And Private ◽  
Political Actors ◽  
The Public ◽  
Media Space ◽  
Constitutional Reforms ◽  
The Media ◽  
Definition Of

Constitutional reforms in Ecuador and Bolivia and the subsequent laws on communications have opened up the media space to new social and political actors: public and community media. While the former tend to be associated with the state in form and with governments in substance, the latter are not clearly defined and occupy a place in the midst of the hegemonic struggle between the public and private sectors to enable citizens to actively intervene in the competition for shaping public opinion. It is therefore necessary to lay the groundwork for a definition of “community media” that includes both its legal and sociopolitical dimensions. Indeed, operationalizing such a definition might allow community media to recognize themselves in it and to take the measures required to fully project themselves as subjects of the law. Las reformas constitucionales de Ecuador y Bolivia, y las siguientes leyes de comunicación, han abierto el espacio mediático a nuevos actores sociales y políticos: los medios públicos y los comunitarios. Si los primeros tienden a ser referibles al Estado en la forma y a los gobiernos en la sustancia, los segundos se quedan indefinidos e irrumpen en la lucha hegemónica entre los sectores público y privado, para que la ciudadanía intervenga de forma activa en la disputa por la generación de opinión pública. Por lo tanto, es necesario sentar las bases para una definición del concepto de “medio comunitario” que sepa mantener unidas las dimensiones de significado legales y socio-políticas. Traducir en términos operativos esta definición podría permitir a los medios comunitarios reconocerse en los rasgos observables del concepto y, por ende, tomar medidas para proyectarse plenamente como sujetos de derecho.

scholarly journals Literary blogs and podcasts as formats of book media events

Bibliosphere ◽  
2020 ◽  
pp. 102-107
Author(s):  
G. M. Ageeva
Keyword(s):  
Digital Technologies ◽  
Media Environment ◽  
Media Events ◽  
Media Space ◽  
Literary Process ◽  
The Media ◽  
Virtual Platform ◽  
Cultural Reality ◽  
Media Formats ◽  
Book Culture

Using the example of literary-specialized blogs the article shows the gradual virtualization of readers' practices, the changes in book perceptions in the media environment, and the overall mediatization of Russian book culture. The main problem raised in the article: how digital technologies transform book culture, what are the specifics of these changes, and is it possible to preserve the key meanings of the Russian book culture in the context of convergence of traditionalism with the new cultural reality. The purpose of the article is to consider literary blogs and podcasts as book media formats in the context of the global cultural agenda and changes in the field of Russian book consumption. The author treats different aspects of book's phygitalization and digitalization, its rootedness in the media space and the need for media support; compares popular online readers services and media projects on reading popularization. The main conclusions are: it is impossible to imagine modern readership outside the media and blogosphere, primarily due to their high communicative capabilities. Book services provide a virtual platform for discussing what is read, initiating a dialogue; blogs are one of most popular and effective tools for orientation in the literary process and the development of book communication; blogosphere changes the perspective of the perception of book culture, offers non-standard approaches to its understanding.

scholarly journals Facets of the soviet in the memory of media audience

2021 ◽  
Vol 4 (121) ◽  
pp. 175-184
Author(s):  
Natalia N. Letina ◽  
◽  
Yuliya M. Tryaskova ◽  
Keyword(s):  
Cultural Memory ◽  
The State ◽  
Media Environment ◽  
Current State ◽  
Mass Consciousness ◽  
Media Space ◽  
Key Concepts ◽  
The Media ◽  
Definition Of ◽  
Soviet Experience

The article is devoted to the problem of the current state of cultural memory about the Soviet experience, Soviet existence in the media space in the context and format of memetics. The authors solve three problems: the definition of key concepts that characterize the problem, including the definition of the concept «soviet meme»; identification and overview content analysis of Runet resources updating cultural memory of the USSR in meme format; systematizing the results of a micro-sociocultural survey aimed at identifying the state of cultural memory of soviet. The soviet meme is positioned as a peculiar cultural gene of soviet being and consciousness and is defined as a unit of soviet cultural information, entrenched in cultural memory and reproduced in the infosphere, media environment, culture, mass consciousness, sociocultural practices in accordance with context and modality in the original or transformed state. A significant sphere of the existence of soviet memes is the cultural memory and actual discourse of the soviet. Key components of the media oecumenes of soviet memes in Runet were revealed. The results of a micro-sociocultural survey were systematized, which made it possible to form an idea on the state of Runet users’ cultural memory.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

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