scholarly journals Exposure Research Going Mobile: A Smartphone-Based Measurement of Media Exposure to Political Information in a Convergent Media Environment

2016 ◽  
Vol 10 (2-3) ◽  
pp. 135-148 ◽  
Author(s):  
Jakob Ohme ◽  
Erik Albaek ◽  
Claes H. de Vreese
Keyword(s):  
Media Exposure ◽  
Political Information ◽  
Media Environment

scholarly journals The uncertain first-time voter: Effects of political media exposure on young citizens’ formation of vote choice in a digital media environment

2017 ◽  
Vol 20 (9) ◽  
pp. 3243-3265 ◽  
Author(s):  
Jakob Ohme ◽  
Claes H. de Vreese ◽  
Erik Albaek
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Panel Study ◽  
Media Exposure ◽  
Political Information ◽  
Vote Choice ◽  
Election Campaign ◽  
Media Environment ◽  
News Sources ◽  
First Time

The digital media environment changes the way citizens receive political information, also during an election campaign. Particularly first-time voters increasingly use social media platforms as news sources. Yet, it is less clear how accessing political information in such a unique social setting affects these cohorts’ decision-making processes during an election campaign, compared to experienced voters. We compare effects of these two groups’ political information exposure on their vote choice certainty during the 2015 Danish national election. We furthermore test how the relation between exposure and certainty can be mediated by active campaign participation. An 11-wave national panel study was conducted, using a smartphone-based assessment of citizens’ ( n = 1108) media exposure and vote choice certainty across the campaign period. Results suggest that first-time voters’ social media exposure is responsible for their increase in certainty as the campaign progresses, while this effect is absent for experienced voters.

scholarly journals Pemilih Muda, Sosial Media dan Partisipasi Pemilih Pada Pemilihan Kepala Daerah Tulungagung 2018

2018 ◽  
Vol 2 (1) ◽  
pp. 22
Author(s):  
Luthfi Ulfa Ni’amah
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Quantitative Data ◽  
Media Exposure ◽  
Political Information ◽  
Young Voters ◽  
Political Interaction ◽  
Information Contents ◽  
Election Commission ◽  
Province Level

Abstrak: Jumlah pemilih muda di Kabupaten Tulungagung mencapai 5% dari Daftar Pemilih Tetap. Para pemilih muda ini memiliki pola interaksi dan komunikasi yang berbeda dengan generasi sebelumnya. Pemilih muda dipengaruhi oleh paparan media sosial yang tinggi dalam menentukan pilihan dan partisipasi politiknya. Penelitian ini ingin melihat informasi di media sosial yang disukai pemilih muda dalam membentuk pola partisipasi memilih mereka. Penelitian ini juga akan melihat intensitas memilih pemilih muda di Kabupaten Tulungagung. Metode penelitian deskriptif kualitatif diperkuat data kuantitatif dinilai mampu membendah permasalahan. Pemilih muda di Kabupaten Tulungagung lebih menyukai konten informasi politik di media sosial yang lebih umum. Mereka lebih menyukai konten politik di tingkat nasional dan provinsi dibanding lokal. Kesadaran memilih para pemilih muda di Kabupaten Tulungagung juga sudah muncul. Mereka memilih bukan dikarenakan tren namun kesadaran atas pilihan dalam pemilihan kepala daerah akan ikut menentukan nasibnya.Kata Kunci: Pemilih muda, media sosial, partisipasi memilihAbstract: Existing Voter List data from General Election Commission shows at least 5% form Tulungagung voters are young. Young voters have different political interaction and communication pattern than the previous generation. Their voting and political participation behaviour is depends on social media exposure. This research wants to elaborate which kind of political content is likely most by young voters. This research also wants to elaborate Tulungagung's young voters voting intensity. Descriptive qualitative with additional quantitative data is choosen as research methods. Tulungagung's young voters prefer with general political information contents. They are preferred political information for both national and province level than local ones. They also vote based on their consciousness about the future of this nation than trend.Keyword: Young voters, social media, political participation

Brand choice via incidental social media exposure

2017 ◽  
Vol 11 (2) ◽  
pp. 110-130 ◽  
Author(s):  
William F. Humphrey Jr ◽  
Debra A. Laverie ◽  
Shannon B. Rinaldo
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Media Exposure ◽  
Brand Choice ◽  
Media Environment ◽  
High Involvement ◽  
Content Type ◽  
Product Categories ◽  
Incidental Exposure ◽  
Better Than

Purpose The paper seeks to establish the effectiveness of social media advertising and participation by brands through incidental exposure. Using experimental design, in a social media environment, this paper aims to extend incidental exposure research in the context of social media. Design/methodology/approach This paper uses an experimental design with controlled image durations using MediaLab and DirectRT, allowing for precise image display times and randomization of screens. Participants were split between high-involvement and low-involvement product categories, and the brand choice exercise was administered in an on-screen experiment. Findings The paper provides support that incidental exposure influences brand choice. Further, it indicates that for low-involvement product categories, the type of social media exposure does not influence brand choice significantly between types. For high-involvement product categories, ads perform better than sponsored story executions; consumer-generated brand messages perform better than brand-generated messages; and the influence of reference group affects brand choice. Research limitations/implications This paper tests one social media environment using a desktop Web environment. Additional studies would be needed to test other social media environments and mobile technology. Practical implications The paper provides evidence that brands benefit by simply participating and advertising in social media, but the execution style matters to a greater extent for high-involvement product categories in influencing brand choice. Social implications Mere exposure to a brand message may influence consumers unknowingly. Repeated exposure as short as 5 s per viewing is related to increases in brand choice. Originality/value This paper extends research on incidental exposure and establishes a key positive brand outcome for practice and research, and it provides the first exploration on the outcome of incident exposure to brand messages in social media. The results suggest that social media and advertising by brands have positive impacts beyond traditional measures of success online.

Seeking Justice on the Web: How News Media and Social Norms Drive the Practice of Cyber Vigilantism

2019 ◽  
Vol 38 (6) ◽  
pp. 655-672 ◽  
Author(s):  
Stella C. Chia
Keyword(s):  
Social Norms ◽  
News Media ◽  
Social Acceptance ◽  
News Coverage ◽  
Media Exposure ◽  
The Internet ◽  
Web Survey ◽  
Media Environment ◽  
The Press ◽  
The Web

Cyber vigilantism, in particular crowdsourced vigilantism, is a newly emerging practice whereby people expose misconducts and identify culprits through collaboratively searching and publicizing information using the Internet. This study proposes a theory-oriented framework with which we demonstrate that individuals’ media exposure and perceived social norms may interact and jointly predict their reception of and reactions to the practice. We tested the framework with web survey data of 800 adults in Taiwan. Results showed that the frequency and the ways in which the press covers cyber vigilantism were both directly and indirectly associated with individuals’ acceptance of or resistance to cyber vigilantism. The indirect associations were mediated by individuals’ evaluations and perceived social acceptance of the practice. We suggest that obtaining favorable news coverage is essential for cyber vigilantism to gain acceptance and attract crowds. When modeling or predicting the structure and evolving process of this newly emerging cyber practice, researchers may want to consider the overall media environment, social context, and personal evaluations.

scholarly journals Echo-chambers in online news consumption: Evidence from survey and navigation data in Spain

2019 ◽  
Vol 34 (4) ◽  
pp. 360-376 ◽  
Author(s):  
Ana S Cardenal ◽  
Carlos Aguilar-Paredes ◽  
Camilo Cristancho ◽  
Sílvia Majó-Vázquez
Keyword(s):  
Media Exposure ◽  
Selective Exposure ◽  
Online News ◽  
Political Information ◽  
Online Data ◽  
Navigation Data ◽  
News Consumption ◽  
Echo Chambers ◽  
The Subject ◽  
Regular Patterns

Whether people live in echo-chambers when they consume political information online has been the subject of much academic and public debate. This article contributes to this debate combining survey and web-tracking online data from Spain, a country known for its high political parallelism. We find that users spend more time in outlets of their political leanings but, generally, they engage in considerable cross-partisan media exposure, especially those in the left. In addition, we use a quasi experiment to test how major news events affect regular patterns of news consumption, and particularly, selective exposure. We find that the nature of news explains changes in users’ overall consumption behaviour, but this has less to do with the type of event than with the interest it arouses. More importantly, we find that users become more polarized along party lines as the level of news consumption and interest for news increases.

scholarly journals Skipping politics: Measuring avoidance of political content in social media

2017 ◽  
Vol 4 (2) ◽  
pp. 205316801770299 ◽  
Author(s):  
Leticia Bode ◽  
Emily K. Vraga ◽  
Sonya Troller-Renfree
Keyword(s):  
Social Media ◽  
Eye Tracking ◽  
Selective Exposure ◽  
Political Information ◽  
Information Flows ◽  
Media Environment ◽  
Modern Media ◽  
Self Reports

Selective exposure is a growing concern as people become more reliant on social media for political information. While self-reports often ask about exposure to political content on social media, existing research does not account for the fact that even those exposed to political content may still choose to ignore it. To effectively account for this, we employ corneal eye tracking software, such that we can observe users’ gaze and the amount of time they actually spend with political content. Consistent with expectations, the earlier a cue that a post is political, the faster a user skips over it. This trend is concentrated among those least interested in politics. Implications for how we think about social media and political information flows in the modern media environment are discussed.

Beyond Infotainment

2019 ◽  
pp. 454-477
Author(s):  
Geoffrey Baym ◽  
R. Lance Holbert
Keyword(s):  
Public Awareness ◽  
Theoretical Concept ◽  
Political Information ◽  
Political Satire ◽  
Core Mode ◽  
Entertainment Media ◽  
Media Environment ◽  
Political Campaigning ◽  
Cultural Shifts

Infotainment is a generally pejorative term used to indicate a broad range of normative concerns surrounding the generation, dissemination, and consumption of political information packaged in entertaining formats. This chapter argues that the term infotainment has outlasted its usefulness as a theoretical concept and details a notion of hybrid political-entertainment media as a more useful approach to conceptualize a core mode of political campaigning, persuasion, and influence within a rapidly transforming media environment. The chapter then offers a typology detailing three primary modes of hybrid media—TV chat, political satire, and partisan punditry—and explores extant scholarship on persuasive effects, public awareness influence, and macro-social cultural shifts associated with various popular political-entertainment forms.

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