Effects of Local Food Attributes on Tourist Dining Satisfaction and Future Intention: The Moderating Role of Food Culture Difference

Author(s):  
Seongseop (Sam) Kim ◽  
Ja Young (Jacey) Choe ◽  
Peter Beomcheol Kim
2019 ◽  
Vol 12 (1) ◽  
pp. 10
Author(s):  
Ibrahim Baghdadi

The growing exposure to globalization, since 1990s, has initiated some significant alterations to the Lebanese economy, society, and culture. For the last two decades, it has been observed that international cuisines and eccentric menu items have been invading the local market and taking over ethnic and traditional cuisines, what threatens, if this trend continues, the identity of traditional cuisine and, consequently, the sustainability of local food culture. Departing from the case of Lebanon, this paper studies the impact of globalization on traditional cuisine and highlights the role of networks in sustaining local food culture. The findings of our empirical study revealed the necessity to modernize the traditional cuisine through a coordinated set of heterogeneous and professional actors who collectively take part in the process. The ability of these actors to innovate is found related to the organizational conditions of the networks to which they belong, and to the ability of these networks for innovation, what refers us to the concept of “innovation network” that we are proposing, through this study, as a solution to the dilemma of food - culture preservation and sustainability.


2020 ◽  
Vol 2020 ◽  
pp. 1-11
Author(s):  
Yumi Seo ◽  
Yeong Seon Kang

In the context of ethical consumption, we examine the effects of farmers’ facial expression in print advertising on consumers’ responses to local food. Furthermore, we try to verify the moderating role of emotional intelligence (EI) on consumers’ responses to the advertising message strategy. The advertising message strategy that connects farmers and consumers is expected to create more favorable responses among consumers toward local food and its retailers. This study examines consumers’ responses (perceived product quality, trust, and a positive attitude toward the local food retailer) to three conditions of farmers’ facial expression in the advertisement (neutral facial expression, positive facial expression, and product only, with no portrait) across two levels of EI (low and high). We find that farmers’ positive facial expressions in the advertisements have the greatest positive effects on consumers’ perceived product quality, trust, and attitude toward the local food retailer under a high level of EI. Therefore, individuals with a high level of EI were more influenced by facial expressions in print advertising, whereas those with a low level of EI were less influenced by facial expressions in print advertising, and their responses were indifferent to whether the local food farmer had a neutral or a positive facial expression in print advertising. Our findings suggest that marketing practitioners consider personal characteristics such as EI in persuading local food consumers in target markets to implement strategies to promote local food purchase and consumption.


Author(s):  
Gitanjali Roy ◽  

Food habit articulates the local culture of a region. Tripura, a land-locked state of varied communities (the tribes and Bengalis of the soil) negotiates the countercultural exchange of cuisines. Traditional ethnic foods are markers of shared cultural values and identity. Preparation of traditional food involves the role of memory which involves passing down culinary skills, techniques, and ingredients from one generation to the next. The marketing industry and the restaurant culture have changed the taste of the consumers but again the ‘losses’ and the ‘need’ to preserve the traditional cuisines are archived in digital platforms. With the rise in YouTube food channels, Facebook pages, food delivery companies like Swiggy and Zomato; the local food met with the global consumer culture. On one hand, lost ethnic food habits are preserved by documenting the procedures of cooking traditional dishes. On the other, restaurants and bloggers are experimenting to prepare local food using global spices and techniques, resulting in a hybridized food identified by their hybridized name. This paper shall focus on how a new taste for food has developed in Tripura with the rise in digital participatory culture. The focus shall also be on the marketing signs and signifiers used in digital platforms to attract digital food readership. As e-readers, a survey of digital menu cards shall try to identify how the local food has evolved as glocalized cuisines.


Author(s):  
Lifan Zhang ◽  
Meilin Yao ◽  
Hongrui Liu ◽  
Shuang Zheng

The low retention rate and lack of long-term blood donors are still worldwide problems, and the fostering and retaining of more blood donors has posed an urgent problem that requires a solution. The purpose of this study was to explore the role of functional motivation and blood donor stage in the future intention to donate blood. Three sites in China provided 252 blood donors who filled out a questionnaire including the volunteer function inventory, their future intention to donate blood, number of blood donations and demographic information. Based on a functional motivation approach, we investigated the motivations that influence unpaid blood donors’ future intention through qualitative interview methods. The results showed that blood donor stage moderated the relationship between values motivation and future intention to donate blood. More specifically, the predictive effect of values motivation on future intention decreased gradually from new donors to regular donors. Our study found that the effect of various motivations on blood donors’ intention was conditional; this effect changed with the development of blood donor behavioral stages. The results are significant in practice for establishing effective intervene strategies in maintaining blood donors.


Author(s):  
Priya Singh ◽  
Ashaq Hussain Najar

Culture is playing an increasingly important role in tourism, and food is one of the key elements of culture. Tourists enjoy indigenous food, particularly items of local or ethnic nature. Furthermore, knowledge of the local, regional, and national cuisine has become an interest for tourists. The concept of consuming local food or drink is considered first-hand cultural experience, and it is on top of the tourist attraction list. In India, the promotion of food as a component of its destination attractiveness is in the budding phase. The context of this contribution is to underpin such linkages between tourism and food that can add to the cultural value of the destinations. The present empirical research is aimed to explore the role of food, culture, and tourism in sustaining the tourism of India. The current study will also attempt to address the role of regional food in promoting the cultural tourism of a particular destination. Further, the study will explore how the local food helps the tourist to recall the cultural heritage of a tourist's destination.


2020 ◽  
Vol 12 (6) ◽  
pp. 2331
Author(s):  
Hui He ◽  
Yan Bai ◽  
Xia Xiao

Entrepreneurship is the center of economic growth process, and it is context-sensitive. We compare Mainland China and Taiwan by investigating the impact of past failure on individual entrepreneurs. Using a large amount of data from GEM (Global Entrepreneurship Monitor), a logistic regression approach was adopted and most of the major variables in models are correlated positively. We demonstrate that past failure does affect entrepreneurs’ perceived capability and next enterprising activity positively in the two regions. Unlike the moderating role of culture, entrepreneurial motivation exerts a quite different impact on the relationship between past failure and entrepreneurs’ future intention in the two regions. Our results provide not only theoretical implications for context-related entrepreneurial motivation, but practical suggestions for entrepreneurs and policy makers.


Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.


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