scholarly journals The effect of product characteristic familiarity on product recognition

2017 ◽  
Vol 231 ◽  
pp. 012016 ◽  
Author(s):  
Cheng Yang ◽  
Fang An ◽  
Chen Chen ◽  
Bin Zhu
Keyword(s):  
Product Characteristic

Advertising Rivalry in the U. S. Automobile Industry: A Test of Bain's Hypothesis

1994 ◽  
Vol 38 (2) ◽  
pp. 40-51 ◽  
Author(s):  
Lall B. Ramrattan
Keyword(s):  
Automobile Industry ◽  
Serial Correlation ◽  
Product Characteristic ◽  
Theoretic Model ◽  
Mixed Strategies ◽  
Solution Concepts ◽  
Network Television ◽  
Price Collusion ◽  
Game Theoretic ◽  
Game Theoretic Model

This paper examines Bain's Hypothesis that firms in the automobile industry engage in advertising competition and price collusion. It develops a game theoretic model, basing price on product characteristic and advertising on pure and mixed strategies. Solution concepts such as Cournot, Nash and Prisoner's dilemma are possible. The paper then moves into regression results of advertising outlays in newspaper, general magazines, spot television, and network television, given the firm's cashflow, OPEC influence, and Leader-follower hypotheses. When multicolinearity and serial correlation are adjusted for, the results corroborate Bain's advertising hypothesis with price collusion.

scholarly journals ANALISIS BEBERAPA MOTIF PEMBELIAN BERDASARKAN KARAKTERISTIK PRODUK BORDIR HASIL SENTRA INDUSTRI KECIL DI KABUPATEN SIDOARJO PROPINSI JAWA TIMUR

2017 ◽  
Vol 10 (1) ◽  
pp. 63
Author(s):  
Jun Surjanti
Keyword(s):  
Young Adult ◽  
Women Workers ◽  
Product Characteristic ◽  
Small Scale ◽  
Independent Variables ◽  
Determination Coefficient ◽  
Small Scale Industry ◽  
Independent Variable ◽  
Design Style

This study is dedicated to expand embroidery product of small scale industry at Sidoarjo. The objective is to analyze the effect of buying motives based on embroidery product characteristic, such as price, design, style, color mixture, art value, result, quality and phisical appearance, toward its buying frequency.Based on study at Desa Kedensari and Desa Kludan Kecamatan Tanggulangin found that the 288 respondent, that included housewife, women workers, and young adult segment, state that price, design, color mixture, art value, result and quality effect the embroidery buying frequency. Price is the foremost characteristic that effect buying frequency.This study refuse the first hypothesis, that is price, design, style, color mixture, art value, result, quality and phisical appearance do not effect buying frequency concurrently. The stepwise test explain that (1) price, design, style, color mixture, art value, result, quality and phisical apearance effect the buying frequency for all respondents both separately and concurrently. Determination coefficient (R Squared) is 0,7341, means independent variable contribute to dependent variable as 73,41% and the 26,29% rest is from other independent variables. (2) Price is the foremost variable that effect buying frequency of embroidery product. Its contribution is 15,45%..

scholarly journals CULTURE - MEMORY OF THE WORLD, CONSENSUS FOR LIVING TOGETHER

10.23856/2401 ◽  
2017 ◽  
Vol 24 (5) ◽  
pp. 11
Author(s):  
Andrzej Krynski ◽  
Yves Merlin Kengne
Keyword(s):  
Common Sense ◽  
Product Characteristic ◽  
Present Problem ◽  
Cultural Consensus ◽  
The Past ◽  
Living Together ◽  
The World ◽  
The Future

. The present problem of today's society in the changing reality is that people living within their culture, assuming that culture is the remembrance of the past, but also the vision of the world leading to the future and creation common sense of life. The culture is measured by the traces left by it. This trace is a story based on creativity in and for the community. Conditional here, there is a quantum of social consent for the form and content of this culture. Such a cultural consensus is both reproduction and development. Consequently, the analysis of the characteristic traits of culture, as defined by contemporary anthropology, makes it possible to distinguish in culture the multiplicity and variety of the processes that lead to a work - a cultural product characteristic of a kind of force cultural. With all this in mind, you can perform a reflection that distinguishes three steps by successively developing the following: What is culture? What is the process of reproduction and development of culture?

scholarly journals Strategi Menumbuhkan Wirausaha Kecil Menengah yang Tangguh

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Tejo Nurseto
Keyword(s):  
Human Resources ◽  
Informal Sector ◽  
Swot Analysis ◽  
Business Environment ◽  
Business Development ◽  
External Factors ◽  
Product Characteristic ◽  
Financial Problem ◽  
Internal And External Factors ◽  
Production Problems

UKM sector is a economic “rescuer” sector during Indonesia crisis and creates public and government new awareness  of its important of UKM as well as informal sector. UKM faces some problems including: (1) education, motivation and technology problems, (2) production problems, (3) marketing problem, (4) financial problem, (4) less conducive business environment. UKM business development needs SWOT analysis to diagnose internal and external factors. It is needed to identify product characteristic, market, technology, capital and human resources necessity and managerial aspect.

scholarly journals The Determinants of Waqf Preference Toward Money-Cash Waqf

2015 ◽  
Vol 2 (3) ◽  
pp. 219
Author(s):  
Jauhar Faradis
Keyword(s):  
Product Characteristic ◽  
Characteristic Factor ◽  
Factors Analysis ◽  
Attitude Factor ◽  
Yogyakarta City

This research is based on the lackness of societie’s understanding toward cash Waqf and its big chance. The purpose of this research is to understand the factors causing Waqf preference toward the product of money-cash Waqf. The method of this research is factors analysis, and is applied in the Province of Yogyakarta include: Yogyakarta City, Sleman, Kulonprogo, Bantul and Gunung Kidul Regency. The results of this research are the determinants of muslim sociatie’s preference toward Money-Cash Waqf are: wakif’s attitude factor, complain factor, productive action factor, equity factor, product characteristic factor, and religiosity factor as well as generosity factor.

scholarly journals Analisis Beberapa Motif Pembelian Berdasarkan Karakteristik Produk Bordir Hasil Sentra Industri Kecil Di Kabupaten Sidoarjo Propinsi Jawa Timur

2008 ◽  
Vol 10 (1) ◽  
pp. 63-83
Author(s):  
Jun Surjanti
Keyword(s):  
Young Adult ◽  
Women Workers ◽  
Product Characteristic ◽  
Small Scale ◽  
Independent Variables ◽  
Determination Coefficient ◽  
Small Scale Industry ◽  
Independent Variable ◽  
Design Style

This study is dedicated to expand embroidery product of small scale industry at Sidoarjo. The objective is to analyze the effect of buying motives based on embroidery product characteristic, such as price, design, style, color mixture, art value, result, quality and phisical appearance, toward its buying frequency.Based on study at Desa Kedensari and Desa Kludan Kecamatan Tanggulangin found that the 288 respondent, that included housewife, women workers, and young adult segment, state that price, design, color mixture, art value, result and quality effect the embroidery buying frequency. Price is the foremost characteristic that effect buying frequency.This study refuse the first hypothesis, that is price, design, style, color mixture, art value, result, quality and phisical appearance do not effect buying frequency concurrently. The stepwise test explain that (1) price, design, style, color mixture, art value, result, quality and phisical apearance effect the buying frequency for all respondents both separately and concurrently. Determination coefficient (R Squared) is 0,7341, means independent variable contribute to dependent variable as 73,41% and the 26,29% rest is from other independent variables. (2) Price is the foremost variable that effect buying frequency of embroidery product. Its contribution is 15,45%..

Sign in / Sign up

Export Citation Format

Share Document