scholarly journals ANALISIS BEBERAPA MOTIF PEMBELIAN BERDASARKAN KARAKTERISTIK PRODUK BORDIR HASIL SENTRA INDUSTRI KECIL DI KABUPATEN SIDOARJO PROPINSI JAWA TIMUR

2017 ◽  
Vol 10 (1) ◽  
pp. 63
Author(s):  
Jun Surjanti

This study is dedicated to expand embroidery product of small scale industry at Sidoarjo. The objective is to analyze the effect of buying motives based on embroidery product characteristic, such as price, design, style, color mixture, art value, result, quality and phisical appearance, toward its buying frequency.Based on study at Desa Kedensari and Desa Kludan Kecamatan Tanggulangin found that the 288 respondent, that included housewife, women workers, and young adult segment, state that price, design, color mixture, art value, result and quality effect the embroidery buying frequency. Price is the foremost characteristic that effect buying frequency.This study refuse the first hypothesis, that is price, design, style, color mixture, art value, result, quality and phisical appearance do not effect buying frequency concurrently. The stepwise test explain that (1) price, design, style, color mixture, art value, result, quality and phisical apearance effect the buying frequency for all respondents both separately and concurrently. Determination coefficient (R Squared) is 0,7341, means independent variable contribute to dependent variable as 73,41% and the 26,29% rest is from other independent variables. (2) Price is the foremost variable that effect buying frequency of embroidery product. Its contribution is 15,45%..

2008 ◽  
Vol 10 (1) ◽  
pp. 63-83
Author(s):  
Jun Surjanti

This study is dedicated to expand embroidery product of small scale industry at Sidoarjo. The objective is to analyze the effect of buying motives based on embroidery product characteristic, such as price, design, style, color mixture, art value, result, quality and phisical appearance, toward its buying frequency.Based on study at Desa Kedensari and Desa Kludan Kecamatan Tanggulangin found that the 288 respondent, that included housewife, women workers, and young adult segment, state that price, design, color mixture, art value, result and quality effect the embroidery buying frequency. Price is the foremost characteristic that effect buying frequency.This study refuse the first hypothesis, that is price, design, style, color mixture, art value, result, quality and phisical appearance do not effect buying frequency concurrently. The stepwise test explain that (1) price, design, style, color mixture, art value, result, quality and phisical apearance effect the buying frequency for all respondents both separately and concurrently. Determination coefficient (R Squared) is 0,7341, means independent variable contribute to dependent variable as 73,41% and the 26,29% rest is from other independent variables. (2) Price is the foremost variable that effect buying frequency of embroidery product. Its contribution is 15,45%..


2009 ◽  
Vol 5 (4) ◽  
Author(s):  
Wiwik Retnaningsih

This research intends to recognize Service Quality Dimension implemented by RSU Haji Surabaya  on Image of RSU Haji Surabaya . Analysis unit taken in this research are patients who using Stay-In Service (class I, II, III).            Independent variables used in this research are Service Quality Dimension variable adapted from Charles W. Lamb, Joseph F. Hair, Carl are tangibles, empathy, assurance, responsiveness, reliability (2001:208). While dependent variable used Stay-In Service Image (Class I, II, III) RSU Haji Surabaya  adapted from Philip Kotler statement (1997:208) comprise set of convince, idea, and impression owned by one against an object.            Instrument used to helping data analysis are SPSS Version 11 for Windows. While analysis technique used is Multiple Linear Regression analysis technique get along with correlation coefficient analysis with F-test and t-test.            Base on result of the analysis above, obtained simultaneous determination coefficient value or Adjusted RSquare around 0,524 which give mean that independent variable effect on Stay-In Service Image (Class I, II, III) variables changes of RSU Haji Surabaya  are 52,4%. Correlation coefficient value ® 85,1% or approaching one mean there is significant value between independent variable against dependent variable are very relevant and positive (either simultaneous determination coefficient or correlation coefficient). Value Fcalculation namely 13.346 larger than value Ftable 2.31 then can be stated that independent variable simultaneously have effect on dependent variable that is Stay-In Service Image (Class I, II, III) of RSU Haji Surabaya . Ground on value of tcalculation gained from each independent variables are X1 = 2.108, X2 = 3.306, X3 = 1.056, X4 = 4.519, and X5 = 2.156, overall larger than value of ttable = 1.6609 with a = 5% then can be stated that respective independent variable partially have effect on dependent variable that is Stay-In Service Image (Class I, II, III) of RSU Haji Surabaya . Reliability variable as independent variable have biggest value among four independent variables = 11, 245. While multiple area test using there are nothing independent variable which have most dominant on Stay-In Service Image (Class I, II, III) of RSU Haji Surabaya . Keywords :     patient assessment, service quality dimension and stay-in service image 


2012 ◽  
Vol 3 (7) ◽  
pp. 119-121
Author(s):  
Vasu Jalari ◽  
◽  
Dr. M. Devarajulu Dr. M. Devarajulu

Author(s):  
P. Eko Prasetyo

This study has taken position for developing of small-scale industry (SSI) is necessary strategy or market conduct policy and market performance. For that objective, the realization steps needed are: (a) re-examining about national development objective; (b) conducting political system restructurization that enable all people has equal right to participate in the economic sectors; (c) allocating and distributing economic resources and production facilities in equitable manner especially for rural people; and also (d) making more deep market penetration for goods and services of SSI through issuing inceptives and positive discrimination policies for SSI in supplying their production input, production process and marketing. Promotion intensification and nourishing cooperation with another kind of enterprise will be a beneficial.


2019 ◽  
Vol 5 (4) ◽  
pp. 160-169
Author(s):  
Srimo Fernandas

In the economic growth of a country, the human factor plays a vital role. The study has been made to study the growth of small scale industries in the development of human resource management practices of in Thoothukudi district. The study has the following objectives. To study the socio-economic outline of the small scale industry owners. To understand the nature of management of the small-scale industry. To find out the motivational factors for starting small-scale industries. To analyse the average income generated by different activities by the small scale industry owners.


Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 772-779
Author(s):  
T.Vinsela Jeev

During the DMK regime many welfare schemes for implemented for women especially. This schemes for developments for socio and economic activities for women. The poor women, widows, physically challenged were benefited their schemes. The government allotted lot of sewing machines, Free school books, Midday meal schemes, Small scale Industry, Self help groups, Boating supply for fisher mans and many women teachers were appointed in Elementary school, Middle school, High schools. Women’s were appointed in police Department and also so many schemes for the development of socio and economic condition of the poor women people.


2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Rusma Patriansyah

The purpose of this research is to know the information about relationship between independent variables which are training (X1) and motivation (X2) with dependent variable which is employee performance (Y) of PT. Bakrie Pipe Industries Bekasi, both simultaneously and partially. Data collected from 78 employee of PT. Bakrie Pipe Industries Operating Division randomly using Slovin formula. Then all data was analyzed by using regression and statistical analysis using F-statistic to know the influence of independent variable simultaneously and t-statistic to know the influence of independent variable partially with using SPSS Ver. 22 software. The results of this research shown that: 1). Simultaneously, training and motivation have positive influence and significant to employee performance of PT. Bakrie Pipe Industries Bekasi. 2). Partially, training has positive influence and significant to employee performance of PT. Bakrie Pipe Industries Bekasi. 3). Partially, motivation has positive influence and significant to employee performance of PT. Bakrie Pipe Industries Bekasi.


2020 ◽  
Vol 14 (2) ◽  
pp. 215-238
Author(s):  
Stephen Nettelhorst ◽  
Laura Brannon ◽  
Angela Rose ◽  
Whitney Whitaker

Purpose The purpose of this study is to investigate online viewers’ preferences concerning the number and duration of video advertisements to watch during commercial breaks. The goal of the investigations was to assess whether online viewers preferred watching a fewer number of advertisements with longer durations or a greater number of advertisements with shorter durations. Design/methodology/approach Two studies used experimental research designs to assess viewers’ preferences regarding advertisements. These designs used two independent variables and one dependent variable. The first independent variable manipulated the type of choice options given to online viewers (e.g. one 60 s or two 30 s advertisements). The second independent variable manipulated when the choice was given to online viewers (i.e. at the beginning of the viewing experience or in the middle of the experience). The dependent variable measured viewers’ choices concerning their preferred advertisement option. Findings The results across both studies found that participants made choices that minimized total advertisement exposure time when possible. When minimizing total exposure time was not possible, participants made choices that minimized the number of exposures instead. Originality/value These investigations extend the literature on advertisement choice by examining online viewers’ preferences about the format of their advertising experience rather than the content of the persuasive messages themselves. In addition, these investigations provide value by investigating viewers’ responses to stimuli within realistic online simulations rather than abstract hypotheticals.


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