Social franchising: strengthening health systems through private sector approaches
Keyword(s):
This chapter explores the nature of franchising and how it can be applied in the health sector. The concept of social franchising is introduced and explained, together with an account of how it has developed and expanded over recent years. The chapter also explores how social franchising can contribute to the rapid spread of high-quality prevention, care, and treatment programmes. The issues of review and evaluation of social franchise performance are also explored. The chapter examines how social marketing can be used to enhance the impact of social franchising and multiply its impact in countries with less well developed health systems and facilities.
2016 ◽
Vol 1
(2)
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pp. 203-221
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Keyword(s):
2004 ◽
Vol 20
(4)
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pp. 498-508
Keyword(s):
2018 ◽
Vol 43
(1)
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pp. 65-77
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