“Shared Value”
Chapter 7, “Shared Value”: Promoting Climate Change for Data Worlds, begins with a provocation. In the growing movement to deploy big data for big solutions to mitigate global warming, are the data serving the climate cause? Or is the climate a convenient form of promotional capital for the benefit of big data adherents? This chapter reviews the shape of the Data for Climate Action (D4CA) campaign, showing how the campaign’s greatest impact is in the realm of publicity. Under the banner of shared value and social good, business, NGO and political leaders promote data solutions to climate problems, privileging technical and private sector expertise and digital “evidence” of global climate transformations. Despite its datafied package, the chapter reveals the continuity of mechanisms of public relations to generate facts that further reinforce the informational and technical character of environmentalism.