Nonprofit Marketing

Author(s):  
Stacy Landreth Grau

Chapter 1 introduces the concept of marketing and discusses the differences between marketing and nonprofit marketing, namely the issues around target audiences and the differences between the users of nonprofit services and the funding mechanisms that help them stay in business. This chapter discusses the reasons that nonprofit organization leaders have resisted marketing in the past and why it is important to embrace marketing today. It includes an overview of “philanthropy by the numbers” and examines some of the trends that are affecting nonprofit organizations. Finally, the first chapter provides a roadmap for the rest of the book.

2020 ◽  
Vol 6 ◽  
pp. 1
Author(s):  
Daryl D Green ◽  
Jack McCann ◽  
Stephanie Dirlbeck ◽  
Nancy Lopez ◽  
Sarah Lopez ◽  
...  

Nonprofit organizations have been a part of the US business economy since the late 1800s. Religious nonprofits have seen consistent growth in availability and services for the past several years. With that growth, there is increased competition. The purpose of this case study is to analyze International Sports Federation, a nonprofit organization, and provide recommendations for sustainable growth. Today’s religion-focused organizations find themselves challenged in a disruptive climate. The result of this research is beneficial to scholars and practitioners, so that they can assist religious nonprofit organizations in gaining sustainable success under the lens of disruptive change in the marketplace.


2018 ◽  
Vol 14 (4) ◽  
pp. 1
Author(s):  
Hiroshi Ito

For the past two decades, the number of nonprofit organizations (NPOs) in Japan has notably increased. As competition for funding is tougher than ever before, marketing plays a crucial role for NPOs to seek financial and human resources and deliver social services. Previous research regarding Japanese nonprofit marketing identifies that NPOs that are oriented more toward marketing face fewer issues and perform better than those who do not invest in marketing activities. As the existing literature suggests, however, many nonprofit managers do not understand the rationale of marketing and are often biased in believing that it is a business activity for making profit that is irrelevant to NPOs. The situation may be similar or even worse in Japan as some Japanese nonprofit managers appear biased against business and may regard marketing as a means of manipulating customers and selling products. In this context, the present study examines how nonprofit managers in Japan view marketing, as their views on marketing may affect their organizations’ marketing activities.


Author(s):  
Piero Ignazi

Chapter 1 introduces the long and difficult process of the theoretical legitimation of the political party as such. The analysis of the meaning and acceptance of ‘parties’ as tools of expressing contrasting visions moves forward from ancient Greece and Rome where (democratic) politics had first become a matter of speculation and practice, and ends up with the first cautious acceptance of parties by eighteenth-century British thinkers. The chapter explores how parties or factions have been constantly considered tools of division of the ‘common wealth’ and the ‘good society’. The holist and monist vision of a harmonious and compounded society, stigmatized parties and factions as an ultimate danger for the political community. Only when a new way of thinking, that is liberalism, emerged, was room for the acceptance of parties set.


Author(s):  
Rachel Crossland

Chapter 1 explores Woolf’s writings up to the end of 1925 in relation to scientific ideas on wave-particle duality, providing the ‘retrospect of Woolf’s earlier novels’ which Michael Whitworth has suggested shows that she was working ‘in anticipation of the physicists’. The chapter as a whole challenges this idea of anticipation, showing that Woolf was actually working in parallel with physicists, philosophers, and artists in the early twentieth century, all of whom were starting to question dualistic models and instead beginning to develop complementary ones. A retrospect on wave-particle duality is also provided, making reference to Max Planck’s work on quanta and Albert Einstein’s development of light quanta. This chapter pays close attention to Woolf’s writing of light and her use of conjunctions, suggesting that Woolf was increasingly looking to write ‘both/and’ rather than ‘either/or’. Among other texts, it considers Night and Day, Mrs Dalloway, and ‘Sketch of the Past’.


Author(s):  
Martha Vandrei

This chapter and the following both draw the reader into seventeenth-century understandings of the past, and of Boudica in particular, and makes clear that in a time before disciplines, writers of ‘history’ were erudite commentators, immersed in political thought, the classical world, and contemporary ideas, as well as in drama, poetry, and the law. Chapter 1 shows the subtleties of Boudica’s place in history at this early stage by giving sustained attention to the work of Edmund Bolton (1574/5–c.1634), the first person to analyse the written and material evidence for Boudica’s deeds, and the last to do so in depth before the later nineteenth century. Bolton’s distaste for contemporary philosophy and his loyalty to James I were highly influential in determining the way the antiquary approached Boudica and her rebellion; but equally important was Bolton’s deep understanding of historical method and the strictures this placed on his interpretive latitude.


2009 ◽  
Vol 1 (1) ◽  
pp. 78
Author(s):  
Novita Ekasari ◽  
Lintang Venusita

AbstractThis article aims to provide a framework to think about the role of participatory budgeting to improve managerial performance is associated with organizational culture and relationship between individuals at nonprofit organizations. Participatory budgeting process to function properlyand implemented well, if supported by the device work, human resources, individual relationships within the organization, and culture that has taken hold in a nonprofit organization. Each nonprofit organization aims to improve services and performance-oriented but not profit. Several nonprofit organizations have undergone repositioning and development organization which aims other than to provide services to the community also increases the profits from service operations.


1989 ◽  
Vol 127 ◽  
pp. 7-25

On this occasion we have adopted a rather different format for this chapter from the customary one. Part One begins with an analysis of some of the most important developments of the past few years, with notes on the deterioration in the balance of payments, on the fall in the savings ratio and on the acceleration of inflation. Next we discuss some of the problems associated with economic forecasting. We analyse the errors made last year and compare them with the error margins normally associated with short-term forecasts of this kind. We look at the behaviour of the economy at the corresponding stage of previous economic cycles. And we consider the best way of forecasting GDP when there are discrepancies between the measures of its growth in the past. Our central forecasts for 1989 and 1990 are described briefly in the text of Part Two, and more fully set out in the usual tables. We end in Part Three with a discussion of alternative scenarios for the medium term, with particular reference to their implications for interest rates and the exchange rate. An appendix describes the regional pattern of unemployment and the way it has changed since the early 1980s.


In Andean academia, a highly conservative environment, gender as a category of analysis has been an elusive and poorly understood concept. Despite the fact that in many countries of the Northern Hemisphere (where Euro-American knowledge is constructed), as well as South American countries, historians and anthropologists working from feminist perspectives have used gender theory since the 1980s, it is only in the 2010s that Andeanist scholars have begun to fully acknowledge that almost all historical narratives (from the Pre-Hispanic, Colonial, Republican and Contemporary Periods) excluded women as actors in all-important historical processes. As many Andean countries reevaluate their national republican discourses while celebrating the bicentennial of their independence, this flaw has become more evident. Hegemonic and historical accounts of South American independence movements, which highlight critical events and important historical figures, have focused on male figures and republican ideals mostly based on masculine values. Disseminating history from a masculine viewpoint, these narratives ignore women and other marginalized social groups, including indigenous and Afro-descendant communities, and fail to recognize their role as agents of political change. Consequently, using these narratives in the construction of national identities and citizenship has created social inequalities. The exclusion of women and nonbinary gender identities from the narrative has been noticed and acknowledged not only by academics, but also by society in general. Therefore, academic institutions and nonprofit organizations have promoted the publication and investigation of gender topics in history. However, archaeology, an isolated discipline immersed in its own discussions and dynamics, has developed in its own way. In general, opportunistic discoveries of “great and powerful women” have positioned archaeologists (mostly men) and their interpretations of the Andean past and power in an uncomfortable position. How to interpret these contexts using societal models that envision female bodies and feminine collectivities in a perpetually subordinated role? How to understand them without the tools of feminism and decolonial and anthropological theory? How to construct complex roles for Andean women in the past from a place in the present where that seems impossible and unimaginable (or even subversive)? From an Andean political awakening that takes a deep historical perspective, gender theory is under (de)construction. The topic of gender and history in the Andes is not about placing some female figures and mixing them up in an already hegemonic history; it is about creating innovative visions of the past, where multiple historical voices from the past and present appear.


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