The Six E’s of Consumer Choice
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Whenever consumers make a choice—in healthcare or in other situations—they do so based on the benefits they anticipate. Chapter 5 focuses on the most common benefits consumers seek when making health and wellness decisions. Though they may vary in relative importance based upon the healthcare decision at hand, these six commonly sought benefits are economy, effectiveness, empathy, efficiency, empowerment, and experience. This chapter reviews each of these benefits in-depth, highlighting examples of each in today’s market. Consumers have different ways of assessing these benefits ranging from simultaneously trading off importance between them to using four shortcuts that make comparisons easier.
2002 ◽
Vol 74
(1)
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pp. 145-150
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1984 ◽
Vol 7
(4)
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pp. 669-677
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2020 ◽
Vol 5
(12)
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pp. 77-88
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2003 ◽
Vol 163
(3)
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pp. 437-440
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2011 ◽
Vol 366
(1584)
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pp. 3545-3553
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