Corporate Public Relations

2005 ◽  
Author(s):  
Marion E. Glick
Keyword(s):  
Public Relations ◽  
Life Sciences ◽  
Annual Reports ◽  
Science Journalism ◽  
Governmental Organizations ◽  
Corporate Public Relations ◽  
Corporate Goals ◽  
Development Pipeline ◽  
Pharmaceutical Biotechnology ◽  
Different Levels

Public relations is not just sending out a press release or invitations to an event. It is the profession of managing communications between an organization and its audiences. As a public relations professional, you develop and execute communications programs that consider and support such corporate goals as reputation, the selling of products or services, recruitment of employees, or encouragement of investments. You can do this as an in-house professional at the company or as a client service if you work in an agency. If you want to apply your science journalism skills to corporate public relations, they will be highly prized by pharmaceutical, biotechnology, medical device, technology, and related companies. You not only comprehend the facts about environmental, physical, or life sciences, you can make them understandable to others. You can accurately and efficiently translate the function and value of a product or service to audiences as varied as customers, stockholders, regulators, and journalists, all of whom have different levels of scientific understanding. But being savvy about the scientific process and journalism is not enough. You also have to understand the business. Yes, it is about the money or, rather, commercial decision-making. To do your job well, you must know how the company makes money, who runs the show, who are the customers, how the business will grow, how it is regulated, and who are the existing or potential partners and competitors. And you should know these aspects as well as you know the company's research and development pipeline, patents, or marketed products or services. As someone who made the transition from managing public relations about medical research for academic and governmental organizations to that of Pharmaceuticals and biotechs, I can say that mastering “the business stuff” is possible. Many excellent resources are available, but start by skimming business magazines, checking out Hoover's Online (www.hoovers.com), and reading the annual reports of your company or clients. To manage corporate public relations, you need a program, which is the blueprint that captures the vision and the means to obtain it. Programs are very structured and have goals, objectives, strategies, and measurable tactics to achieve them.

The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940

2016 ◽  
Vol 8 (2) ◽  
pp. 238-262 ◽  
Author(s):  
James W. Martin
Keyword(s):  
Public Relations ◽  
Vertical Integration ◽  
Marketing Strategies ◽  
Primary Sources ◽  
Annual Reports ◽  
Original Research ◽  
United Fruit Company ◽  
Content Type ◽  
Us Hegemony ◽  
The Caribbean

Purpose This paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940. It considers how tourist marketing served the company’s public-relations interest and tourism’s broader connection to narratives of US ascendancy in the Caribbean Basin. Design/methodology/approach This study is based on original research in a series of published company materials, including annual reports and a wide variety of marketing materials, as well as a variety of rare primary sources documenting the experiences of US tourists on UFCO cruises. Findings From its incorporation in 1899, the UFCO developed a Caribbean cruise business as a vital part of its strategies of vertical integration and expansion around the region. Marketing tropical travel at a time when tropical disease dominated US perceptions of such places required a thorough conceptual makeover, and UFCO publicity played an important part in this process. The company advertised Caribbean destinations first for their therapeutic possibilities, but by the 1920s, a framework of anachronistic space and picturesque primitivism predominated in marketing campaigns. The structure of this narrative naturalized the company’s, and more broadly, US, hegemony in the region. While on cruises, tourists became witnesses to and participants in a series of spectacles and activities highlighting the company’s technological prowess and benevolence. Originality/value This analysis centers on a largely overlooked dimension of the famed banana company’s enterprise. It is grounded in a wide collection of primary sources largely untapped by researchers, a source base that brings tourist perception and experience into the story of this company’s marketing efforts. This research brings tourism and leisure into the historical discussion of US power in early-twentieth-century Latin America.

scholarly journals JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

2017 ◽  
Vol 16 (3) ◽  
pp. 245-263
Author(s):  
Stephen R. Leccese
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Practices ◽  
Progressive Reform ◽  
The Public ◽  
Corporate Public Relations ◽  
The Supreme Court ◽  
History Of ◽  
Standard Oil Company ◽  
Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

The rise of the railroad in Virginia: A historical analysis of the emergence of corporate public relations in the United States

2018 ◽  
Vol 7 (1) ◽  
pp. 5-23 ◽  
Author(s):  
Nneka Logan
Keyword(s):  
United States ◽  
Public Relations ◽  
Historical Analysis ◽  
The United States ◽  
Theoretical Framework ◽  
Complex Nature ◽  
Historical Inquiry ◽  
Corporate Public Relations ◽  
Fully Functioning

This article explores the origins of corporate public relations by examining the untold story of railroad development and expansion in the Commonwealth of Virginia. Understanding the circumstances surrounding Virginia’s pioneer railroads, which emerged at a tumultuous time within a state deeply divided over the related issues of the railroad and slavery, can enrich our comprehension of public relations history in corporate contexts. Fully functioning society theory (FFST) is used as a theoretical framework to guide the historical analysis of the rise of the railroad in Virginia in the 19th and 20th centuries. The article expands FFST’s application to historical inquiry and productively directs attention to the varied and complex nature of the emergence of corporate public relations without venerating or denigrating the field’s origins.

International Regulatory Law

2018 ◽  
Author(s):  
Ian Walden
Keyword(s):  
International Telecommunication Union ◽  
International Telecommunication ◽  
International Telecommunications ◽  
Governmental Organizations ◽  
Nation States ◽  
Regulatory Law ◽  
Governmental Institutions ◽  
Telecommunications Law ◽  
Different Levels ◽  
National Technology

Telecommunications is an inherently trans-national technology. As such, the development of telecommunications has always required substantial cooperation and agreement between nation states. Cooperation can be seen at a number of different levels, including the need for adherence to certain standards, both technical and operational. Historically, the need for ongoing cooperation between states has meant the establishment of inter-governmental organizations, of which the International Telecommunication Union (ITU) lays claim to the oldest pedigree of any such organization. These inter-governmental institutions have been responsible for laying down much of the framework that comprises international telecommunications law and regulation.

The Identity of the Business Correspondent

1971 ◽  
Vol 1 (4) ◽  
pp. 269-277
Author(s):  
Adnan Almaney
Keyword(s):  
Public Relations ◽  
The Public ◽  
Corporate Goals

Despite the important role which he plays in promoting corporate goals, the business correspondent does not seem to be equipped educationally nor motivated financially to perform this role adequately. The writer urges that more attention be given to the recruitment and compensation of the business correspondent, who is no less important for business firms than the public relations man.

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