scholarly journals Navigating cross-cultural research: methodological and ethical considerations

2020 ◽  
Vol 287 (1935) ◽  
pp. 20201245
Author(s):  
Tanya Broesch ◽  
Alyssa N. Crittenden ◽  
Bret A. Beheim ◽  
Aaron D. Blackwell ◽  
John A. Bunce ◽  
...  

The intensifying pace of research based on cross-cultural studies in the social sciences necessitates a discussion of the unique challenges of multi-sited research. Given an increasing demand for social scientists to expand their data collection beyond WEIRD (Western, educated, industrialized, rich and democratic) populations, there is an urgent need for transdisciplinary conversations on the logistical, scientific and ethical considerations inherent to this type of scholarship. As a group of social scientists engaged in cross-cultural research in psychology and anthropology, we hope to guide prospective cross-cultural researchers through some of the complex scientific and ethical challenges involved in such work: (a) study site selection, (b) community involvement and (c) culturally appropriate research methods. We aim to shed light on some of the difficult ethical quandaries of this type of research. Our recommendation emphasizes a community-centred approach, in which the desires of the community regarding research approach and methodology, community involvement, results communication and distribution, and data sharing are held in the highest regard by the researchers. We argue that such considerations are central to scientific rigour and the foundation of the study of human behaviour.

2020 ◽  
Author(s):  
Tanya Broesch ◽  
Alyssa N. Crittenden ◽  
Bret Beheim ◽  
Aaron D Blackwell ◽  
John A Bunce ◽  
...  

The intensifying pace of research based on cross-cultural studies in the social sciences necessitates a discussion of the unique challenges of multi-sited research. Given an increasing demand for social scientists to expand their data collection beyond WEIRD (western, educated, industrialized, rich, and democratic) populations, there is an urgent need for transdisciplinary conversations on the logistical, scientific, and ethical considerations inherent in this type of scholarship. As a group of social scientists engaged in cross-cultural research in psychology and anthropology, we hope to guide prospective cross-cultural researchers through some of the complex scientific and ethical challenges involved in such work: (a) study site selection, (b) community involvement, and (c) culturally appropriate research methods. We aim to shed light on some of the difficult ethical quandaries of this type of research. Our recommendation emphasizes a community-centered approach, in which the desires of the community regarding research approach and methodology, community involvement, results communication and distribution, and data sharing are held in highest regard by the researchers. We argue that such considerations are central to scientific rigor and the foundation of the study of human behaviour.


1996 ◽  
Vol 8 (2) ◽  
pp. 171-190 ◽  
Author(s):  
E. Thomas Lawson ◽  
Robert N. McCauley

AbstractNo one owns the concept 'culture'. Anthropology's long-standing proprietary claim on the concept rests on three sorts of contentions - none of which are convincing. Anthropology's overwhelmingly interpretive approaches to cultural materials have led to a preoccupation with the details of cultural materials at the expense of formulating explanatory theories. This has, among other things, rendered fieldwork experience sufficient for professional credentials. However, if the details are all that matter, then comparative and cross-cultural research, as well as most of the social sciences, make no sense. Contrary to this view, it is proposed here that theories reveal which details matter. Cognitive accounts of the sort we advanced in Rethinking Religion (1990) offer a firm theoretical basis for cross-cultural study of religious materials. Other types of research concerning non-human primates, early childhood development, and various social and cognitive impairments also offer insight into culture (without relying on fieldwork studies).


2017 ◽  
Vol 24 (1) ◽  
pp. 13-32 ◽  
Author(s):  
Kim Cameron

Purpose In view of the emphasis in cross-cultural research on negative factors such as cultural misfit, cultural distance, and the liability of foreignness, the purpose of this paper is to offer one explanation for why this is the case and highlight the advantages of giving at least equal emphasis to research on positive factors. Three propositions are offered to guide future cross-cultural research. Design/methodology/approach Summaries of empirical studies on the inherent inclinations of human systems toward the negative, as well as inclinations toward the positive, produce explanations for each of these biases and their implications for cross-cultural scholarship. Findings By prioritizing positive factors instead of negative factors, individuals and organizations perform at much higher levels than when the reverse is the case. Virtuous practices, in particular, are associated with positively deviant performance. Inasmuch as virtuousness is universally valued, its emphasis can address some of the liabilities of difference inherent in cross-cultural contexts. Originality/value The three propositions offered in the paper explain why negative biases exist, how positive biases provide an advantage to individuals and organizations, and highlight future directions for cross-cultural research. Social scientists have been challenged to help enable 51 percent of the world’s population to flourish by mid-century, and prioritizing positive cross-cultural phenomena is one prescription for achieving that objective.


Paragrana ◽  
2013 ◽  
Vol 22 (1) ◽  
pp. 28-48 ◽  
Author(s):  
Ingrid Kellermann

Abstract This article refers to an ethnographical study within the framework of a cross-cultural research project in Germany and Japan. It focuses on the ritual staging and performing of family happiness within two countries: Christmas in Germany and oshogatsu, the turn of the year, in Japan. Happiness is hereby conceived as a particular form of well-being that is (intended) to be evoked during the yearly reunion of the family. Through ritual practice, the family members (re)confirm their family bonds and create their specific idea of family happiness. In the German family outlined below, Christmas Day in Germany happens to be the first Christmas Celebration in the new family constellation for everyone, and the family members are about to perform their future life plan. In Japan, oshogatsu relies on experiences and memories within the particular family constellation which allow an emotional proximity between four generations. The analytical approach reveals the social cultural impact on emotions and their performative and amplifying potential in rituals


2011 ◽  
Vol 31 (3) ◽  
pp. 371-385 ◽  
Author(s):  
IRIS CHI

ABSTRACTCross-cultural research in the behavioural and social sciences uses data from several societies or distinct cultural groups to describe the diversity of human behaviour and test hypotheses about behaviour and culture. This paper reviews the historical development and current state of cross-cultural research in the social sciences and gerontology. Cross-cultural research in gerontology is important because the social processes of ageing vary. It aims to distinguish universal from culturally-specific processes and determine how cultural factors influence individual and population ageing. It has to overcome many challenges: how to design an equivalent and unbiased study, how to access different cultures, how to contextualise these cultures, and how to ensure that questions are meaningful for different cultures. Appropriate strategies include using an international multicultural research team, becoming familiar with the local culture, maintaining good relationships with community leaders, studying only those aspects of behaviour that are functionally equivalent while avoiding the idiosyncratic, using appropriate measures, and encouraging equal partnership and open communication among colleagues. Cross-cultural research has been growing and has become a basis for globally-relevant social gerontology. To highlight the complexity of cross-cultural research and lessons learnt from such research experience, this paper describes an example study of long-term care that involved researchers from more than 30 countries and from many disciplines.


2018 ◽  
Vol 3 (7) ◽  
pp. 111
Author(s):  
Shenglin Elijah Chang

Disregard the divided national status, this paper explores in more depth the role status plays in the transnational process of suburbanizing Taiwan and China. It describes how the social homogenous American suburb is becoming the most influential force within new developments in Taiwan. It records the stories of astronaut engineer families and these new “model developments” and how status objects like lower density suburbs, homogeneity¸ segregated and gated enclaves removed from existing city centers have arisen in Hsinchu, Taiwan and Shanghai, China. Keywords: Environment and social interaction, Cross-cultural research, Cultural landscape, Design interface eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.  


2020 ◽  
Vol 45 (1) ◽  
pp. 53-73 ◽  
Author(s):  
Gauze Pitipon Kitirattarkarn ◽  
Theo Araujo ◽  
Peter Neijens

AbstractGiven the increased relevance of social networking sites (SNSs) for consumers around the globe, companies face the challenge of understanding motivations underlying consumers’ interactions with online brand-related content. Cross-cultural research on consumer motivations for online brand-related activities on SNSs, however, is limited. The present study explored, via in-depth interviews, reasons why Facebook users from individualistic (the Netherlands, the United States) and collectivistic (South Korea, Thailand) cultures engage with brand-related content. The findings provide in-depth insights, in particular, with regards to collectivistic consumers, to the varied interpretations of the motivations for COBRAs identified in previous literature. We also identified a new motivation specifically for collectivistic cultures: the desire to share an intention to purchase or try a product. Moreover, while collectivistic motivations were driven by the wish to express a sense of belonging to the social group, individualistic cultures appear to engage with brands mainly for obtaining advantages for themselves.


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