We study the LHC phenomenology of a general class of "Private Higgs" (PH) models, in which fermions obtain their masses from their own Higgs doublets with [Formula: see text] Yukawa couplings, and the mass hierarchy is translated into a dynamical chain of vacuum expectation values. This is accomplished by introducing a number of light gauge-singlet scalars, the "darkons," some of which could play the role of dark matter. These models allow for substantial modifications to the decays of the lightest Higgs boson, for instance through mixing with TeV-scale PH fields and light darkons: in particular, one could accommodate [Formula: see text] flavor-uncorrelated deviations from the SM [Formula: see text] vertices with TeV-scale degrees of freedom. We also discuss a new implementation of the PH framework, in which the quark and neutrino mixing angles arise as one-loop corrections to the leading order picture.