The role of consumer innovativeness and perceived risk in online banking usage

Purpose This paper aims to revisit the role of perceived risk in online banking, using an alternative view on trust as a moderator on the relationship between perceived risk and behavioral intention (BI). With this aim, the conceptual model was proposed to examine the impact of perceived risk on BI directly and indirectly via unified theory of acceptance and use of technology 2 along with its interactionist relationship with trust. Design/methodology/approach Structural equation modeling technique is used to analyze data collected from 677 bank customers via personal contact using a self-administered questionnaire. Findings The results indicate that perceived risk as a multi-dimensional construct has a direct and indirect impact on BI via performance expectancy, social influence, hedonic motivation and price value. Moreover, it was found that trust moderates the relationship between perceived risk and BI. Practical implications This study suggests that banks should create a trust-building mechanism in the online banking environment and develop certain risk management strategies such as providing detailed and thorough information, money-back guarantee and reassurance services to enhance confidence among the customers to use such services. The banks should also devote valuable efforts in designing website interface with improved security features to facilitate usability and reliability of online banking services. Originality/value The present study makes an important contribution to the existing literature on e-commerce, especially in the field of online banking, by proposing an interactionist model between perceived risk and trust. The proposed model has never been examined in the relevant literature and could be used to provide a solid theoretical foundation in the context of online banking adoption.

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EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Global Fashion Management Conference ◽

10.15444/gmc2020.07.02.01 ◽

2020 ◽

Vol 2020 ◽

pp. 903-904

Keyword(s):

Perceived Risk

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Social Distance during the COVID-19 Pandemic Reflects Perceived Rather Than Actual Risk

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18115504 ◽

2021 ◽

Vol 18 (11) ◽

pp. 5504

Author(s):

Tina Iachini ◽

Francesca Frassinetti ◽

Francesco Ruotolo ◽

Filomena Leonela Sbordone ◽

Antonella Ferrara ◽

...

Keyword(s):

Social Distance ◽

Perceived Risk ◽

Online Survey ◽

Face Mask ◽

Interpersonal Distance ◽

Actual Risk ◽

Italian Regions ◽

Environmental Events ◽

Related Level

Interpersonal space (IPS) is the area surrounding our own bodies in which we interact comfortably with other individuals. During the COVID-19 pandemic, keeping larger IPS than usual, along with wearing a face mask, is one of the most effective measures to slow down the COVID-19 outbreak. Here, we explore the contribution of actual and perceived risk of contagion and anxiety levels in regulating our preferred social distance from other people during the first wave of the COVID-19 pandemic in Italy. In this study, 1293 individuals from six Italian regions with different levels of actual risk of infection participated in an online survey assessing their perceived risk to be infected, level of anxiety and IPS. Two tasks were adopted as measures of interpersonal distance: the Interpersonal Visual Analogue Scale and a questionnaire evaluating interpersonal distance with and without face mask. The results showed that the IPS regulation was affected by how people subjectively perceived COVID-19 risk and the related level of anxiety, not by actual objective risk. This clarifies that the role of threat in prompting avoidant behaviors expressed in increased IPS does not merely reflect environmental events but rather how they are subjectively experienced and represented.

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Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement

Journal of International Consumer Marketing ◽

10.1080/08961530.2021.1951919 ◽

2021 ◽

pp. 1-14

Author(s):

Chih-Wei (Fred) Chao ◽

Yu-Chen Hung ◽

Li Sun

Keyword(s):

Consumer Involvement ◽

Consumer Innovativeness

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The Internet according to kids

Young Consumers Insight and Ideas for Responsible Marketers ◽

10.1108/17473610210813439 ◽

2002 ◽

Vol 3 (2) ◽

pp. 45-52

Author(s):

Jorian Clarke

Keyword(s):

Parental Involvement ◽

Mobile Phones ◽

Online Shopping ◽

Online Banking ◽

Internet Usage ◽

The Internet ◽

The Future ◽

Child Friendly ◽

Over Time

Describes a six‐year study of children’s Internet usage which shows how preferences and habits have changed over time; this was conducted by SpectraCom Inc and Circle 1 network. Explains the research methodology and the objectives, which were to identify trends in the amount of time spent by children online now and in future, their opinions about the future role of the Internet in society and the future of e‐commerce, and parents’ roles in children’s online activities. Concludes that there is need for a more child‐friendly content in Internet sites and for more parental involvement, that children will be influential in the market for alternative devices like mobile phones, that online shopping is likely to flourish, and that children have a growing interest in online banking.

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The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

Journal of Islamic Marketing ◽

10.1108/jima-01-2020-0007 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Sri Rahayu Hijrah Hati ◽

Sigit Sulistiyo Wibowo ◽

Anya Safira

Keyword(s):

Perceived Risk ◽

Online Survey ◽

Perceived Value ◽

Perceived Quality ◽

Equation Modeling ◽

Product Knowledge ◽

Islamic Banks ◽

Content Type ◽

Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

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