PR-Promotion of a Recreational Organization

The article introduces some PR-promotion opportunities for the greenhouse complex of the Tauride Garden (St. Petersburg), which provides a unique historical platform for recreational activities and leisure time. The research featured PR-promotion techniques that can be employed by organizations of leisure and recreation, especially when targeting foreign audience. The author defined key characteristics inherent to leisure organizations and the features of their PR-promotion. The paper contains a SWOT analysis, a review of media statistics, a search profile, and an analysis of the best foreign and Russian practices. The study also involved a survey conducted among foreign citizens visiting St.Petersburg, which made it possible to determine their awareness of the leisure opportunities offered by the Tauride Garden and assess the related level of satisfaction. The author proposes a number of recommendations for PR-promotion of the greenhouse complex of the Tauride Garden among foreign visitors.

Social Distance during the COVID-19 Pandemic Reflects Perceived Rather Than Actual Risk

Interpersonal space (IPS) is the area surrounding our own bodies in which we interact comfortably with other individuals. During the COVID-19 pandemic, keeping larger IPS than usual, along with wearing a face mask, is one of the most effective measures to slow down the COVID-19 outbreak. Here, we explore the contribution of actual and perceived risk of contagion and anxiety levels in regulating our preferred social distance from other people during the first wave of the COVID-19 pandemic in Italy. In this study, 1293 individuals from six Italian regions with different levels of actual risk of infection participated in an online survey assessing their perceived risk to be infected, level of anxiety and IPS. Two tasks were adopted as measures of interpersonal distance: the Interpersonal Visual Analogue Scale and a questionnaire evaluating interpersonal distance with and without face mask. The results showed that the IPS regulation was affected by how people subjectively perceived COVID-19 risk and the related level of anxiety, not by actual objective risk. This clarifies that the role of threat in prompting avoidant behaviors expressed in increased IPS does not merely reflect environmental events but rather how they are subjectively experienced and represented.

THE LEVEL OF PSYCHOLOGICAL CAPITAL IN CHINESE UNIVERSITY EFL LECTURERS

The purpose of this research mainly investigates the level of psychological capital in Chinese university EFL lecturers. And the related level of aspects of psychological capital – optimism, hope, self-efficacy, and resilience. 556 Chinese university EFL teachers in Zhejiang province have involved in this study and there is a high level of psychological capital. The mean value for the four dimensions, hope, and resilience, belong to the moderator level, while; efficacy and optimism are high levels. And then some discussions are proposed.

Sprachalltag II: Sprachatlas – Digitalisierung – Nachhaltigkeit und das Arno-Ruoff-Archiv am Ludwig-Uhland-Institut für Empirische Kulturwissenschaft der Universität Tübingen.

Since 2015, the project Sprachalltag II has been running at the Institute of Historical and Cultural Anthropology in Tübingen. In addition to the final processing of the Sprachatlas von Nord Baden-Württemberg (SNBW), begun in 2009, and the creation of a popular, online Sprechender Sprachatlas von Baden-Württemberg, the goal is to research and digitize the extensive material of the Arno-Ruoff archive for further linguistic and ethnologic studies. This project in particular includes the transcription and alignment of the dialect recordings collected by Ruoff and Bausinger since 1955 for the so called Zwirner corpus as well as the publication of the edited texts in a database in cooperation with the IDS Mannheim. After researching mainly on the morphological and syntactic level of the corpus, the project now also enables phonological examinations of the spoken language throughout the federal state of Baden-Württemberg and the area of Bavarian Swabia via the database. This report will introduce the nature and extent of the hitherto edited recordings in more detail and show how, in the sense of a cross-disciplinary collaboration, Empirical Cultural Studies can benefit from the content development of the Tübingen corpus. In the course of editing, the transcripted dialect recordings are assigned to thematic categories by using keywords such as leisure or modernization. This includes the means of enquiry of the corpus to a content-related level that can serve the research fields of Historical and Cultural Anthropology.

Notes on Easter in Ansali [Paskha v Enzeli]

The article provides an extensive commentary of V. Khlebnikov’s poem Easter in Ansali [Paskha v Enzeli ]. The author discovers and analyses two major plotlines: a documentary (or autobiographical) one and a Stepan Razin-inspired one, both developed in parallel to each other in terms of the metaphors chosen for the poem. The documentary level is concerned with Khlebnikov’s visit to Persia, on board of the steamboat Kursk (hence the poem’s numerous mentions of kursky, korskoye), while the covert, Razin-related level transpires as a memory of the captive Persian girl: in 1669, Razin’s fleet defeated the Persians, and took various spoils, including, as legend has it, a daughter of the commander of the Shakh’s fleet. It is this girl who is mentioned in the folk song ‘From beyond the island towards the river’s widest flow’ [‘Iz-za ostrova na strezhen’], quoted in Khlebnikov’s poem. By bringing together the poem’s two levels through a commentary about several memorable metaphors (like ‘the Zorgam gorge’, ‘the dark unruly hair’, as well as comparing Razin to a nightingale), the author reveals that the lyrical hero identifies himself with Razin, who appears as the former’s lyrical doppelganger as well as the poet’s alter ego.

Self-Regulation and Self-Censorship

Building on several examples from Czechoslovak comics of the twentieth century, this chapter aims to point out various ways in which censorship and self-censoring practices influenced the local variant of comics production on the formative level. During the period in question (1948–1989), there were no explicitly formulated and/or written rules delineating what was allowed and what was not, and the uncertain notion of “acceptability” (in connection with totalitarian ideological authorities and political institutions) was merely a construct of shared awareness of comics creators. To be able to publish comics without persecution, they came out with various self-defensive strategies both at the form-related and at the content-related level. At the end of the chapter, some of these strategies are outlined, and a short discussion of their transnational, region-wide occurrence is included.

Patient Selection For Acute Stroke Intravenous Thrombolysis

Stroke is a leading cause of mortality worldwide. Unfortunately its incidence is more and the age of occurrence is one decade earlier in our country, Iran. About 75-90 percent of stroke etiology is ischemic. The only approved drug treatment for eligible acute ischemic stroke (AIS) patients is thrombolytic therapy by recombinant tissue plasminogen activator (tPA). Related level of evidence is the highest (1a) and it has been approved by FDA following NINDS study since 1996. First golden time for use of tPA was less than 3 hours but later it has extended to 4.5 hours following re-analysis of the data since 2009. In the beginning, related exclusion criteria was strict considering many absolute items, however, some of them changed or removed as relative exclusion criteria by practicing and performing researches and analysis of results and it is going to be more simplified. For example, in 2013 there were 15 absolute and 10 relative exclusion criteria for intravenous thrombolysis in AIS in less than 4.5 hours period from onset of symptoms but in 2016 following publishing American heart and Stroke Association (AHA/ASA) scientific statement this criteria was more clarified and some of relative exclusion criteria removed. And finally new published researches extended this therapeutic time window to 6 hours by using mechanical thrombectomy in defined patients not responding to IV thrombolysis. In the ninth national Iranian Stroke Congress this updated criteria will be discussed.

Hizb ut-Tahrir i Danmark og Storbritannien: Samtidige transnationale og nationale tendenser

This article discusses national and transnational tendencies in the global Islamist enterprise Hizb utTahrir. In the article, it is argued that one can find simultaneous national and transnational tendencies Hizb ut-Tahrir depending on what level of the organisation one studies. Thus, the article distinguishes between four analytical levels: an ideological level, an organisational level, a practical memberoriented level and finally a media-related level. On the ideological level, Hizb ut-Tahrir is transnational, and this is also reflected in self-perceptions among members. However, on the organisational and practical levels, the tendency is that national branches are becoming more and more different according to their different contexts. And also the media-related level of the organisation – internet activities and websites which by definition are not tied to territory and can address audiences world wide – turn out to be marked by local and national agendas and preferences to a growing extent.

Effect of Annealing on the Morphology and Photoluminescence of ZnO Thin Films Prepared by RF Magnetron Sputtering

In this work, the influence of thermal annealing on the morphologies and optical properties of zinc oxide (ZnO) thin films grown on Si and glass substrate has been investigated by scanning electron microscopy (SEM) and photoluminescence (PL) measurements. SEM images show the increase of the grain size after annealing treatment, which can be attributed to the coalescence of small grains as an effect of the increment of the energy on the surface. The observed NBE emission of PL spectra can evidence the reduction of defect-related level and improvement of crystal quality of the annealed ZnO thin films.