Typology of online shoppers

2003 ◽  
Vol 20 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Ah Keng Kau ◽  
Yingchan E. Tang ◽  
Sanjoy Ghose
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Information Seeking ◽  
Online Shopping ◽  
Demographic Information ◽  
Buying Behavior ◽  
Internet Users ◽  
Online Shoppers ◽  
And Cluster Analysis ◽  
Online Buying

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

scholarly journals Consumer’s Predilection towards Online Shopping in selected areas of Bongaigaon Town of Assam

2020 ◽  
Vol 8 (6) ◽  
pp. 5111-5115
Keyword(s):  
Online Shopping ◽  
Rapid Expansion ◽  
Buying Behavior ◽  
Business Operation ◽  
Goods And Services ◽  
Internet Users ◽  
Wide Range ◽  
And Gender ◽  
Online Buying ◽  
Consumer's Perception

With the rapid expansion of telecom services in the country, the internet users have been increased tremendously. Along with the line of increased internet users, it is also noticed that the consumers demand, test and preferences relating to consumer goods and services have been raised. On the other hand business men are taking advantage on it by switching its business operation from offline to online. Today almost majority of the urban dweller customer prefers to buy online due to its wide range of operation and benefits. An attempt is made to know the customers preference on online shopping in this study. Samples of 50 respondents were selected conveniently from Bongaigaon Town of Assam with the objectives to understand the factors and attributes which influence buying behavior of consumers, to understand the spending pattern and shopping frequency of the consumers and to understand the consumer’s perception towards online buying. A prepared set of questionnaires were distributed to 70 respondents. Out of which 50 respondents have returned filled questionnaire on time so samples size of 50 have been taken into consideration. Further a simple percentage method is used for interpreting collected data. Result shows that internet surfing takes place amongst the respondents irrespective of age and gender

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals Typology and characterization of the pampean beekeeping systems

2020 ◽  
Vol 51 (2) ◽  
pp. 299-318
Author(s):  
Tomás Bragulat ◽  
Elena Angón ◽  
Alberto Giorgis ◽  
José Perea
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Rural Areas ◽  
Export Market ◽  
Multivariate Techniques ◽  
High Productivity ◽  
Selection Of Variables ◽  
Socially Relevant ◽  
And Cluster Analysis ◽  
Random Survey

Objective: Identify and characterize the beekeeping systems of La Pampa (Argentina) using multivariate techniques based on the main structural, productive and economic characteristics. Methodology: The data was collected through a random survey of 80 beekeepers. The classification and description of the apicultural systems was based on a multivariate sequence comprising three stages: review and selection of variables, factor analysis and cluster analysis. Results: Factor analysis revealed that the size of the farm and the productive and economic performance of beekeeping jointly explained 66% of the variability. Through cluster analysis, three types of beekeeping have been identified: (i) Subsistence beekeeping grouped 55% of the farms, mainly characterized by small sizes and low productive and economic yields. (ii) Industrial beekeeping concentrated 54% of production in 15% of farms, mainly characterized by large sizes and high productive and economic yields. (iii) Commercial beekeeping grouped 30% of the farms, mainly characterized by high productivity with intermediate sizes. Limitations: The study has been carried out on a few farms due to the difficulty of obtaining answers to all the variables included in the survey. Practical implications: Beekeeping in La Pampa is generally a highly heterogeneous complement of income or family subsistence, with low productivity and low input use. Subsistence beekeeping is a socially relevant system for its contribution to family employment and income in rural areas. Industrial beekeeping is oriented to the export market and has a more competitive scale. Commercial beekeeping is situated on an intermediate scale.

scholarly journals Behavioral patterns of consumers participating in food safety and social co-governance: consumption choices and environmental improvement

2019 ◽  
Vol 131 ◽  
pp. 01086
Author(s):  
Menghui Qiu ◽  
Zhijing Zhao
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Food Safety ◽  
Behavioral Patterns ◽  
Chinese Consumers ◽  
Consumption Choices ◽  
The Social ◽  
The Government ◽  
And Cluster Analysis ◽  
Behavior Models

Consumers are the most direct stakeholders of food safety, and their effective participation is the key to the social Co-governance of food safety. Based on the specific behaviors of Chinese consumers participating directly and indirectly in the social Co-governance of food safety, using the data of 350 consumers’ behavior survey and factor analysis and cluster analysis, this paper extracts two kinds of behavior models of Chinese consumers participating in the social Co-governance of food safety, namely, consumption choices model and environment improvement model. It is found that Chinese consumers are inclined to adopt the “environment improvement” model at this stage, which is the inevitable result of the current food safety pressure in China. The government should formulate corresponding policies to better guide consumers to participate in the social Co-governance of food safety.

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